Pudgy Penguins Teams Up With Line Friends minini
The collaboration began rolling out in October, marking another step in Pudgy Penguins’ expansion into the Asian character merchandise market.
CandyRific to Bring Back Sunkist Fruit Gems
The development follows a collaboration between CandyRific and Sunkist Growers to bring the product back to market while retaining its established characteristics.
KIKO MILANO Unveils Diwali Makeup Collection in India
The collection brings together products for the face, eyes, lips and skincare, with options designed for daytime celebrations and evening occasions.
KISS Teams Up With Ben Cooper for Retro Halloween Merchandise
The latest collection includes apparel, posters, mugs and masks, bringing together music merchandise, horror-inspired designs and nostalgia-driven fashion.
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Glow Recipe Collabs with Buldak on Limited-Edition Lip Balms
The collaboration connects the brands' Korean heritage with the growing use of cross-category partnerships to introduce limited-edition products to consumers.
Yami Gautam Becomes Brand Ambassador for Trimacare Maternal Nutrition
The initiative seeks to expand conversations around pregnancy nutrition beyond individual nutrients such as iron, folic acid and calcium.
Wacoal Appoints Rakul Preet Singh for New Lingerie Campaign
The partnership brings the Japanese lingerie brand's focus on design, fit and comfort into its latest campaign for the Indian market.
Adie Broswon Takes MOOOZ Sparkle Jamun Vodka to Three New Markets
MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across the three markets.
Kajaria's Gresbond Names Ranveer Singh Brand Ambassador for New Campaign
Through the campaign, Gresbond aims to raise awareness about the role of adhesives, grouts and surface-care products in achieving effective tile installation.
Khanna Gems Partners with AI Astrology Platform MyNaksh
The partnership aims to combine traditional gemstone expertise with technology-driven astrology to enhance consumer awareness, education, and digital engagement.
Third Wave Coffee Introduces Ube Beverage Series with CaratLane
As part of the campaign, the brands have introduced three limited-edition beverages: Ube Diamond Velvet, Ube Matcha Shine, and Jasmine Ube Bling.
The Bear House Introduces New Rugby Edit Apparel Collection
The range includes T-shirts, polo shirts, hoodies, sweatshirts, and co-ord sets, catering to consumers seeking casual and lifestyle-focused menswear.
R|Elan and HUEMN Partner for Lakmē Fashion Week 2026 Showcase
The showcase marks the second collaboration between R|Elan and HUEMN at the fashion platform and will also coincide with the unveiling of R|Elan’s renewed brand identity as the company enters its eighth year.
Thomas Scott Secures Forever 21 South Asia Rights
Under the agreement, TSIL will manage categories including apparel, bags, small leather goods, footwear, swimwear, caps, socks, and hosiery.
The Sleep Company Partners with Unicommerce
The comfort-tech brand, known for introducing SmartGRID technology in the Indian mattress market, offers a portfolio that includes mattresses, ergonomic chairs, recliners, sofas, pillows, mattress protectors, and other comfort products.
Mercedes-Benz Marks 140-Year Legacy with Cross-Country S-Class Drive in India
The global initiative spans 140 destinations across six continents and covers nearly 60,000 kilometres.
Rosso Brunello Expands Premium Shoe Portfolio
The latest collection focuses on craftsmanship, comfort, and functionality, with designs created for both everyday wear and formal occasions.
UBD Expands Premium Spirits Portfolio with Madhvan Distiller’s Tribute Blend
Madhvan Distiller’s Tribute Blend will be available in a 750 ml format at a maximum retail price of Rs 1,240 and an alcohol by volume (ABV) of 42.8 percent.
Mira Mikati Launches Grateful Dead Collection
The five-piece ready-to-wear collection combines elements associated with the Grateful Dead's artwork and cultural legacy with Mikati's design approach.
Formula 1 Debuts Limited-Edition Fashion Line with Pompeii
The nine-piece unisex collection has been created to coincide with the Formula 1 TAG Heuer Gran Premio de España 2026, which will take place in Madrid at the newly developed Madring circuit.
Where Cars Meet Culture: 6 Automobile Collaborations Turning Heads
As consumer expectations evolve, automotive brands are looking beyond traditional product-focused partnerships.
Spinny Features Indian Footballer Ryan Williams in New #MySpinnyStory Campaign
The film chronicles Williams’ return to the country from which his family’s roots originate.
Nara Thai and Yauatcha Kolkata Join Hands for Curated Thai Food Experience
With its specially curated menu and immersive culinary approach, the Nara Thai Takeover at Yauatcha Kolkata aims to offer diners an authentic taste of Thailand