The collaboration, facilitated by licensing agency DeAPlaneta, introduces Care Bears products across multiple categories through LPP's retail network.
As part of the enhanced partnership, WildBrain CPLG will now oversee location-based entertainment initiatives for the Miraculous franchise across EMEA and APAC markets.
The latest collection builds on the partnership between the two brands and focuses on reinterpreting a traditional French footwear style through designs that reflect the identity of La Vache qui rit.
Through the campaign, Thomas Crick highlights the role fathers play in shaping life experiences and milestones, while encouraging shoppers to mark the occasion with thoughtful purchases.
The collection marks a tribute to Monroe's legacy as the industry approaches the 100th anniversary of her birth.
At the event, Virat Kohli is expected to unveil the next phase of the brand while customers collect their footwear and participate in a range of brand-led experiences.
The new range was developed in partnership with Sweet Shop USA and Earthbound Brands and features a selection of chocolate products based on Drummond’s favourite flavours.
Through the campaign, McDonald’s India (W&S) aims to reinforce its position as a place where people gather, connect, and share everyday experiences.
With over 25 years of experience and campaigns active in more than 55 countries, Bonus specialises in promotional marketing and loyalty programmes.
The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel.
The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs.
A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings.
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
Explore By Industry
Copyright © 2009 - 2026 License India.