OPPO Introduces #LiveItYourWay Campaign to Promote Reno16 Series
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
OPPO Introduces #LiveItYourWay Campaign to Promote Reno16 Series
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
NIVEA Introduces Super 10 Serum Lotion with New ‘Upar Upar Se’ Campaign
The newly launched Super 10 Serum Lotion features ingredients including niacinamide, vitamin C, pro-retinol, and UV filters.
Mia by Tanishq X Lakmē Introduce Summer Styling Collaboration
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
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ITC’s Candyman Signs Biswa Kalyan Rath for Tadka Masala Jelly Campaign
The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.
Burger King Launches Emoji-Themed Collectible Domino Sets for Junior Meals
The new promotion combines the traditional domino game with characters from the emoji brand universe.
Fit for Life to Develop Orangetheory-Branded Training Equipment and Accessories
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
Brij Hotels Collaborates with Fashion Designers Rohit Gandhi and Rahul Khanna
The collaboration brings together two brands that share a focus on craftsmanship, attention to detail, and curated experiences.
Alpenliebe and Swiggy Launch Sweetest City Challenge Across 20 Cities
The campaign will be rolled out across more than 20 cities, including Mumbai, Pune, Bengaluru, Kolkata, Chennai, and Delhi.
Peping Partners with Creator Shivani Karnica to Launch Limited-Edition Beverage Flavor
The collaboration originated from an unpaid Instagram Story posted by Shivani, in which she shared her appreciation for Peping's fizzy drink with her followers.
PNJ Unveils Emoji-Inspired Jewelry Collection Through Licensing Partnership
The collection has been developed in partnership with The emoji company and facilitated by Medialink the SEA.
Chumbak Partners with Crocs for Summer-Themed Lifestyle Collaboration
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products.
Audi India Launches ‘That quattro feeling’ Campaign to Highlight AWD Technology
The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
Johnson’s Baby Launches New Campaign Highlighting Milk & Rice Skincare Products
Through the campaign, the brand aims to connect the concept of nourishment with both nutrition and skincare.
De Beers and Sotheby’s Present Final 2026 Diamond Auction Featuring Rare Stones
The auction series also reflected changing consumer trends in the diamond market.
Lenskart Launches AI-Powered Smart Glasses ‘B by Lenskart’ in India
The product was first showcased during Lenskart’s IPO event in November 2025.
Rebecca Bonbon Partners with UpSkin to Launch Beauty Product Range
The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.
TOMS and Jonas Paul Eyewear Join Hands to Bring Optical Collection Online
The partnership also represents a strategic milestone for Jonas Paul Eyewear.
Caprese Brings Back Fashion Fete with New Emily in Paris-Inspired Collection
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
GAS Milano Launches Moto Capsule Collection Inspired by Motorcycling Culture
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
ASICS SportStyle and Finesse Launch Limited-Edition GEL-CUMULUS 16 Sneaker in India
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
LOTTE India Launches OOH Campaign for World Cone Double Belgian Chocolate
The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.
American Tourister X Harry Potter Introduces Hogwarts-Inspired Bags and Luggage
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.