Built around the line 'Jeena Hai Toh Colourfully Jiyo', the campaign features Mirza in a dual role and uses a visual transition to showcase the product.
India's footwear market continues to expand, supported by rising disposable incomes, growing fashion awareness, and increasing demand for premium and lifestyle products.
The campaign also spotlights Livpure's proprietary ClearDrop Technology, which the company says is designed to tackle contaminants including pesticides, PFAS, microplastics, and uranium.
These partnerships help watchmakers strengthen brand visibility while offering exclusive designs that appeal to enthusiasts and first-time buyers alike.
Founded by Vaishali Dahiya, Realm by Vaishali specialises in luxury eveningwear that combines international design influences with Indian craftsmanship.
The campaign highlights the vehicle's increased size, enhanced interior space, and updated features while staying true to the brand's signature identity.
The campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.
Set during a camping trip, the campaign film follows Tendulkar and his friends as they use the EDGE GO portable power device in various outdoor situations.