SNITCH Becomes Title Sponsor for Zakir Khan’s Papa Yaar Live Show
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
Kraus Jeans Enters Micro Drama Space with ‘Denims & Delusions’ Series
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
CaratLane Launches Polki Jewellery Collection Featuring Natural Uncut Diamonds
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
Rebecca Bonbon Launches Beauty Range in Partnership with UpSkin
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
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Innisfree X Disney Bring Toy Story-Inspired Skincare Range to India
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
Alex and Ani Unveils Jewelry Collection Inspired by Sarah J. Maas’s ACOTAR Series
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
Favre Leuba Expands Deep Raider Collection with New Day Date Edition
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
Agilitas-Backed one8 Opens Sneaker Bookings Across India Before Delhi Premiere
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
H&M x Laura Ashley Roll Out New Kidswear Range Across Stores and Online
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
Top Jewelry & Watch Brand Collaborations Making Headlines in 2026
The growing influence of pop culture, fandoms, sports leagues, and nostalgia-driven marketing has opened new avenues for brands to engage consumers beyond traditional advertising.
Moonbug Partners with Carter’s for New CoComelon and Blippi Product Collections
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
P•TAL Partners with Nakuul Mehta and Jankee Parekh for SuRu Kids Collection
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
Vogue Eyewear Appoints Kriti Sanon as New Brand Ambassador
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
Goldie + Ace Launches The Smurfs-Inspired Children's Apparel Collection
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Hrithik Roshan’s HRX Forays into Personal Care with New Fragrance Line
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
BoxLunch Unveils Summer Outdoor Collection Inspired by Popular Franchises
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
realme Unveils ‘Darbar Diaries’ as Part of realme 16T 5G Campaign
The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content.
Brandman Retail Partners with Skechers India for Marketplace Operations
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
Sweet Partnerships: 5 Candy and Confectionery Brands Expanding Beyond Retail
These collaborations are helping brands move beyond conventional retail touchpoints while creating new consumption occasions and strengthening brand visibility.
Licious Promotes Momo Range Through ‘Mother of All Momos’ Campaign
The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn.
Godrej Professional Debuts ‘Vybe’ Hair Colour Collection in Delhi and India
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
Horlicks Enters Ready-to-Drink Segment with New Milkshake Range
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
Gargee Designer’s Introduces ‘The VOYAGE’ Luxury Summer Menswear Range
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.