The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
The collaboration originated from an unpaid Instagram Story posted by Shivani, in which she shared her appreciation for Peping's fizzy drink with her followers.
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.