The partnership makes a collection of co-created virtual apparel and accessories available to the game's global community.
The HSBC Rugby Premier League, launched by GMR Sports in association with Rugby India, expanded its format this year by introducing women's franchises in Hyderabad.
The launch is the latest addition to Nike's portfolio of Cristiano Ronaldo-inspired products, which have celebrated several milestones throughout his career.
Chhetri will join an expert line-up that includes Bhaichung Bhutia, Gurpreet Singh Sandhu, and Igor Štimac.
As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.
The tournament will be played as the Spinny Cup, with matches scheduled for June 26 and June 28 at Stormont in Belfast.
The initiative aligns with Ajay's Cafe’s broader focus on fostering shared experiences and meaningful connections.
The series is being produced and hosted by sports media platform RevSportz and will feature creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani.
To capitalize on this growing enthusiasm, NIVEA MEN India is rolling out a series of consumer engagement activities in collaboration with leading e-commerce platforms.
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
The limited-period offering includes a range of FIFA Meals that come with a collectible limited-edition mini football.
The campaign will be amplified through brand partnerships, creator-led content, and a digital outreach programme spanning more than 200 websites.
As part of the partnership, viewers will be able to access official match highlights in both short and extended formats in English and Hindi.
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The new team kit has been developed with a focus on performance, comfort, and durability.
The collaboration represents the next phase of PUMA’s football-focused product launches for the upcoming tournament.
The products combine storage functionality with commemorative tournament-inspired designs.
Alongside the jersey launch, the team introduced its new season campaign built around the tagline ‘Bhag Bhag Bhag, Aya Sher’.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
The activation is expected to reach over 16 lakh commuters daily, helping improve brand visibility and recall during the IPL season.
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