The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The new team kit has been developed with a focus on performance, comfort, and durability.
The collaboration represents the next phase of PUMA’s football-focused product launches for the upcoming tournament.
The products combine storage functionality with commemorative tournament-inspired designs.
Alongside the jersey launch, the team introduced its new season campaign built around the tagline ‘Bhag Bhag Bhag, Aya Sher’.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
The activation is expected to reach over 16 lakh commuters daily, helping improve brand visibility and recall during the IPL season.
The collection became available across select Pacsun stores and online from May 15.
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
Matches during the tournament are scheduled to be held in London, Manchester, Leeds, Birmingham, Bristol, and Southampton.
What began primarily as a cricket-focused venture is now turning into a broader sports and streetwear play.
The fastest reported delivery during the season was completed in 10 minutes and 42 seconds.
The campaign showcases a Mumbai Indians supporter experiencing a cricket-inspired journey onboard a Malaysia Airlines flight alongside the players.
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
The campaign film features players such as Ajinkya Rahane, Rinku Singh, and Manish Pandey.
The aircraft is expected to operate on routes across India and Asia later this year, supporting the airline’s network expansion plans.
As part of the campaign, the brand is working with cricket personalities and digital creators to share their own first-match stories.
During a recent interaction, Irfan Pathan spoke about the first live match he watched and how that moment influenced his cricket journey.
The storyline focuses on post-match downtime, using humour and music-driven storytelling to show players engaging with entertainment content.
The campaign includes a digital film featuring Virat Kohli, Rajat Patidar, and Philip Salt, highlighting training, preparation, and recovery routines.
The campaign builds on the partnership by drawing parallels between the worlds of healthcare and professional sports, positioning both as high-performance environments that demand consistency and accountability.
The campaign features players including Virat Kohli, Rajat Patidar, and Krunal Pandya.
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