As football fever grips audiences globally, brands are turning the tournament into a platform for collaborations, limited-edition products, athlete-led storytelling and fan-focused experiences.
Madonna wore pieces from Swarovski's Millenia collection, featuring full-cut crystals in a Fuchsia shade.
Every Football Meal will include a limited-edition McDonald's x Coca-Cola football collectible. The offer will be available only while stocks last across participating restaurants.
As part of the initiative, recordings of fans' voices will be featured across Coca-Cola's social media platforms throughout the FIFA World Cup.
The collaboration is aimed at supporting India's growing running ecosystem while strengthening the brand's engagement with fitness enthusiasts across the country.
The capsule collection was launched on June 25 and marks the esports organisation's second collaboration with an anime franchise.
The partnership makes a collection of co-created virtual apparel and accessories available to the game's global community.
The HSBC Rugby Premier League, launched by GMR Sports in association with Rugby India, expanded its format this year by introducing women's franchises in Hyderabad.
The launch is the latest addition to Nike's portfolio of Cristiano Ronaldo-inspired products, which have celebrated several milestones throughout his career.
Chhetri will join an expert line-up that includes Bhaichung Bhutia, Gurpreet Singh Sandhu, and Igor Štimac.
As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.
The tournament will be played as the Spinny Cup, with matches scheduled for June 26 and June 28 at Stormont in Belfast.
The initiative aligns with Ajay's Cafe’s broader focus on fostering shared experiences and meaningful connections.
The series is being produced and hosted by sports media platform RevSportz and will feature creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani.
To capitalize on this growing enthusiasm, NIVEA MEN India is rolling out a series of consumer engagement activities in collaboration with leading e-commerce platforms.
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
The limited-period offering includes a range of FIFA Meals that come with a collectible limited-edition mini football.
The campaign will be amplified through brand partnerships, creator-led content, and a digital outreach programme spanning more than 200 websites.
As part of the partnership, viewers will be able to access official match highlights in both short and extended formats in English and Hindi.
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The new team kit has been developed with a focus on performance, comfort, and durability.
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