Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Bandai Namco Introduces New Godzilla Toy Collections with Customisable Figures
Alongside this launch, Bandai is also introducing Godzilla Scramble, a collectible figure series that adds a playful transformation element to the franchise.
adidas x Brawl Stars Partnership Combines Mobile Gaming, Fashion and Fan Engagement
Additionally, members of adiClub can unlock and redeem digital rewards through the adidas app during the campaign period, including in-game pins, icons, and sprays.
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adidas x Brawl Stars Partnership Combines Mobile Gaming, Fashion and Fan Engagement
As part of the partnership, the adidas Starr Cup event is being hosted within Brawl Stars from June 18 to July 2.
Chinese Wok Rolls Out Film-Themed Campaign Featuring Welcome to the Jungle
As part of the collaboration, Chinese Wok will introduce film-inspired branding across stores alongside a series of consumer engagement initiatives.
Hasbro Brings Classic Junior Board Games to Digital with New Gaming Collection
The game additionally supports local multiplayer functionality for up to four participants.
Outright Games and Hasbro Unveil Hasbro Games Junior Collection, Launching November 6
The collection is scheduled for release on November 6 across multiple gaming platforms.
Disney Marks 626 Day with New Stitch Collaborations and Retail Events Worldwide
As part of this year's celebration, Disney has introduced several new licensed products and collaborations.
Avvatar Signs Sponsorship Deal with India’s Got Latent to Boost Youth Engagement
The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.
Netflix Expands KPop Demon Hunters Consumer Products Portfolio with Global Partners
As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.
Aamir Khan Productions Completes 25 Years as Sony MAX Unveils Special Programming
As part of the celebration, Sony MAX has also unveiled a new brand film titled Match Made in Heaven, featuring Aamir Khan.
OREO Launches BTS Korean Sweet Pancake Cookies in India with Tiger Shroff
The celebration brought together Bollywood actor Tiger Shroff, digital creators, and BTS fans to mark the arrival of the collaboration in the country.
Eros Innovation Enters AI Music Space with Eros Music Worlds Platform
As part of its debut, Eros Music Worlds has introduced seven AI-native artists inspired by characters from the company's film library.
Cipla Health’s Omnigel Partners with Ram Charan’s Upcoming Film Peddi
The collaboration was facilitated by MMM Media Works.
Romero Britto and Hasbro Launch Monopoly-Inspired Fine Art Collection
The collection is currently available through ShopBritto.com, Romero Britto Fine Art Galleries, and select Britto Stores worldwide.
Mahaprabhu Jagannath Animated Film Heads to Cinemas Across India on July 10
The launch event witnessed enthusiastic participation from attendees, with chants of "Jai Jagannath" filling the venue as the trailer was screened.
Element and Concept One Debut Spider-Man Collection Ahead of July 31 Film Release
The collection is aimed at connecting with both Spider-Man enthusiasts and the skateboarding community, a segment where Element has maintained a strong presence over the years.
Mattel Expands UNO Social Clubs with Global Tour Across 14 Cities
As part of the U.S. tour, UNO Social Clubs will visit Philadelphia, Brooklyn, Miami, Houston, and Los Angeles.
SEGA Expands Sonic the Hedgehog Licensing with The Woobles and Dr. Squatch
The partnership with The Woobles marks the first collaboration between the crochet kit company and Sonic the Hedgehog.
Bradford License India Announces Key Partnership with ‘Z’
‘Z’ to expand licensing opportunities in India for its rich content IPs, leveraging the expertise of Bradford License
JioStar and PVR INOX Bring ICC Women’s T20 World Cup 2026 to Cinema Screens
The initiative marks the first time a live international women’s cricket tournament will be screened in theatres nationwide.
Topps Launches Chrome Disney 2026 Trading Card Collection
The release also introduces first-ever trading cards for several characters from upcoming productions.