Burger King India Partners with Marvel for Avengers: Doomsday Menu
Beyond the food offerings, Burger King India has introduced special-edition packaging inspired by the film.
VI-JOHN Renews Partnership with Rusk Media's I-POPSTAR for Second Season
Produced by Rusk Media, the music reality show is streaming on Netflix and Alright! TV.
Backstreet Boys Enter Esports with Backstreet Gamers Team in Global Gaming League
Band members Nick Carter, Howie Dorough, AJ McLean, Brian Littrell and Kevin Richardson have joined GGL as celebrity team owners.
Spotify Features Gullak Cast in New Diwali Campaign to Promote Festive Music
The films capture familiar household activities associated with Diwali, including preparing laddoos, making rangoli and sorting out tangled decorative lights.
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Taste the Fandom: 5 Food and Entertainment Collaborations That Made an Impact
For the food and beverage industry, entertainment partnerships offer opportunities to reach younger consumers, strengthen brand recall and generate social media conversations.
Noise and Gaana Launch Buds R1 Earbuds with One-Year Gaana Plus Subscription
The Noise Buds R1 feature 11mm dynamic drivers and quad microphones with Environmental Noise Cancellation (ENC).
Kinder Schoko-Bons Crispy Partners with Marvel for Avengers: Doomsday Campaign in India
The campaign features some of Marvel's popular superheroes alongside the villain Doctor Doom.
JioHotstar Introduces StreamToCart Ads with Instamart for In-Stream Shopping
The new format uses an interactive overlay that appears during video advertising breaks.
McDonald’s India Adds Korean Gochujang Butter Sauce to Menu With G-DRAGON Campaign
The limited-period campaign is currently available across North and East India, combining Korean-inspired flavours with a celebrity-led marketing initiative.
How Streaming Platforms Are Expanding Through Brand Collaborations
These collaborations reflect a changing entertainment landscape where content, commerce, and culture increasingly intersect.
PVR INOX Introduces Tuffy Collectibles for Tom & Jerry Film Release
The initiative combines the theatrical experience with film-related merchandise, offering audiences an opportunity to purchase character collectibles during their cinema visits.
Clovia Partners with Cinepolis Around Drishyam: The Conclusion Release
The campaign centres on a series of specially designed hangings installed inside the women’s washroom cubicles at the cinema.
Mattel Introduces UNO Canvas Spice Girls Edition for Fans and Collectors
The game retains the standard rules of UNO, incorporating Spice Girls-themed artwork into its cards.
FIFA Heroes Partners with Universal to Bring Kung Fu Panda Characters to Game
The collaboration is part of a new Season Pass that will remain available to players until November 8.
Mattel Brings Masters of the Universe to Roblox With New Action RPG
The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
Bonkers Corner Taps Indian Hip-Hop Culture With Hustle Season 5 Collaboration
The Hustle x Bonkers collection features more than 40 styles, including oversized T-shirts, relaxed-fit bottoms and statement layering pieces.
OPPO Partners With Lollapalooza India 2027 to Connect Technology and Music
The association aligns with the Reno series' focus on photography, design, and artificial intelligence (AI)-powered creative features.
Crocs Brings ‘Feel It All’ to India with KL Rahul-Led Festive Campaign
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
Barbie DreamStyle Debuts on Roblox with Interactive Fashion Styling Gameplay
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
LEGO Group and Sanrio Partner to Launch Hello Kitty and Friends LEGO Sets in 2027
The collaboration unites two globally recognized brands known for creating engaging experiences centered around creativity, play, and entertainment.
Doraemon Film Rolls Out Multi-Platform Marketing Campaign Before India Debut
The upcoming title marks the 45th feature film in the globally popular Doraemon franchise.
Mattel and Formula 1 Expand Partnership with Hot Wheels Infinite Rush Launch
The launch will mark the first time official Formula 1 cars are playable in a Hot Wheels gaming title, bringing the entire 2026 Formula 1 grid to players worldwide.
The Noble Collection Unveils Transformers Collectibles Following Hasbro Partnership
The Noble Collection has secured worldwide rights to create products based on Transformers Generations, covering both the original Generation 1 (G1) animated series and the Transformers live-action film universe.