The films capture familiar household activities associated with Diwali, including preparing laddoos, making rangoli and sorting out tangled decorative lights.
For the food and beverage industry, entertainment partnerships offer opportunities to reach younger consumers, strengthen brand recall and generate social media conversations.
The limited-period campaign is currently available across North and East India, combining Korean-inspired flavours with a celebrity-led marketing initiative.
The initiative combines the theatrical experience with film-related merchandise, offering audiences an opportunity to purchase character collectibles during their cinema visits.
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
The launch will mark the first time official Formula 1 cars are playable in a Hot Wheels gaming title, bringing the entire 2026 Formula 1 grid to players worldwide.
The Noble Collection has secured worldwide rights to create products based on Transformers Generations, covering both the original Generation 1 (G1) animated series and the Transformers live-action film universe.