In India, the growing popularity of co-branded products reflects how food companies are looking beyond conventional product development to attract new audiences.

The collaboration explores the sneaker as a medium for artistic expression, with the collection drawing inspiration from Che's observations of Japan.

The partnership marks another step in BEARPAW's expansion beyond footwear into lifestyle and apparel categories.

The new additions focus on exfoliation and daily cleansing, combining active ingredients with plant-based formulations.