The campaign is built on the insight that eating snacks during competitive gaming sessions can interrupt play, especially when both hands are occupied.

The collaboration reflects Stoa Paris' design-first approach to home décor and premium furnishings.

As football fever grips audiences globally, brands are turning the tournament into a platform for collaborations, limited-edition products, athlete-led storytelling and fan-focused experiences.

The collection translates some of the show's most recognisable visual elements into the fashion brand's signature embroidered book clutch format.