Baahubali - License India

Is Baahubali India's take on movie licensing?

It was during Brand licensing Show 2015, that Martin Brochestin,SVP Industry Relations and Information, LIMA Worldwide spoke about Star Wars being a ‘phenomenon’ in Indian licensi...

By - gargi
Nov, 04 2016 / 5 MIN READ

This is why brands should tap Gen Y through licensing

Pegged at INR 4500 crore, the merchandise market of India shown a double-digit growth rate. And a majority of growth is driven by the youth merchandise range that is the where the money lie for retail...