As the Indian luxury perfume market grows rapidly, celebrity-founded fragrance brands are emerging as influential players.
Tariffs should be looked at as a boon and will truly be an instigator for Indian Brands to achieve world growth.
Brands are focusing on packaging, emotions, and daily-use products. Many gift boxes are designed to match different tastes, whether it's skincare, fashion, sweets, or fitness.
As consumer aspirations and digital engagement soar, brand licensing enables celebrities to transform their influence into valuable business ventures.
This strategy helps brands connect with customers quickly by leveraging characters they already recognize and trust. Instead of creating new identities from scratch, brands can tap into existing fan bases, often leading to increased sales and market visib
These licenses help ensure that the company follows all applicable laws, avoids legal complications, and builds credibility with customers, vendors, and stakeholders.
Building a Strong Brand Licensing Strategy in the Retail Industry
What is Brand Licensing and Why Does It Matter for the Retail Industry TODAY!
The brand's journey is a testament to its commitment to delivering high-quality content that blends entertainment with education.
For enthusiasts and collectors, celebrating these villains through themed merchandise is an exciting way to showcase their admiration.
Kent RO Systems Ltd has announced a licensing partnership with BLACK+DECKER.
As the brand ambassador, Rohit Sharma will lead the development and marketing of RS by True Elements, alongside True Elements.
Royal Stag's collaboration with the ICC, which began in 2018, has successfully brought the brand closer to cricket fans through various campaigns.
This enchanting collection is a tribute to Harry Potter fans, offering a magical range of eyeglasses that capture the spirit of the Wizarding World.
boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available solely on Flipkart and the boAt website.
This innovative partnership marks VAHDAM India's second collaboration with Paramount.
This exciting collaboration, featuring Bollywood filmmaker Karan Johar and television actors Karan Wahi and Karanvir Bohra, introduces a gourmet snacking option for every binge-watching session.
Here we delve into how creative education platforms are innovating to combine traditional learning methods with cutting-edge technology, creating a harmonious blend that appeals to both children and parents.
boAt has launched the exclusive Deadpool Edition Airdopes Alpha, available solely on Flipkart and the boAt website.
Clovia has introduced its nightwear collection featuring the beloved Garfield character.
By teaming up with designers and brands that align with its ethos, Laura Ashley has created fresh and exciting collections that appeal to diverse audiences.
This partnership marks an exciting new chapter in bringing WeSC’s unique, urban aesthetic to the Indian market through strategic licensing across multiple categories.
For the first time, Pure Home + Living has collaborated with Dots & Doodles, a design studio known for its striking and vibrant products. The brand's signature prints and patterns have made it to this collector’s edition capsule: The Las Palmas Collection
Moving beyond character-based merchandise, the company is now partnering with global lifestyle brands, tapping into India’s soaring demand for quality, branded accessories.
As Brar steps into the role of Leica’s creative ambassador in India, this partnership aims to inspire a new generation of storytellers, bringing the essence of culinary and visual artistry to the forefront.
Marvel's 'Deadpool & Wolverine' Sparks Massive Brand Collaborations in India
According to activists closely working with the queer community, 10 percent of the Indian population is LGBTQIA+.
From turning Garfield into a Chief Pet Officer for Motel 6 to Burger King’s Garfield-themed menus, brands are leveraging the popularity of the lazy, lasagna-loving fat cat.
Crunchyroll and JioCinema are streaming anime in regional languages such as Hindi, Tamil, and Telugu. Similarly, Cartoon Network India is broadcasting anime in Hindi, Tamil, Telugu, Kannada, and Malayalam.
A recent report estimates the global anime market to be of an impressive $31.2 billion in 2023, with a projected Compound Annual Growth Rate (CAGR) of 9.8 percent from 2024 to 2030.
According to a recent report, the highest-grossing media franchise of them all is Pokémon, with estimated revenue of $147 billion. Of that sum, the majority ($103 billion) comes from merchandise sales, followed by video games, trading cards, etc.
Disney CEO Bob Iger announced during a recent earnings call a plan to decrease the number of TV series and movies within the Marvel Cinematic Universe (MCU). This strategy, according to Iger, aims to prioritize content quality over quantity.
One Piece made its debut on Cartoon Network India amidst declining TV viewership and advertising revenue in the kid's genre.
India’s AVGC-XR sector, which currently employs 2.6 lakh people across the country, is expected to create 23 lakh direct jobs by 2032. The revenues are expected to cross $26 billion by 2030 up from $3 billion currently.
From limited-edition releases to Fast Moving Consumer Goods (FMCG), chefs are increasingly becoming the face of renowned brands, leveraging their credibility and fan base to drive sales and enhance brand perception.
The global movie merchandising market is forecasted to be the size of USD 35,070 million by 2028.
The global sneaker market has been booming, with a total revenue of approximately $72.7 billion in 2022. Projections suggest this figure will surpass $100 billion by 2026, showcasing the immense potential and growth of the industry.
Disney's licensed games received over 150 award nominations, wins, and other accolades in 2023, with Disney mobile games amassing 1.5 billion installs, and nine games in the portfolio grossing over $1 billion in sales.
Bagzone Lifestyles Pvt. Ltd. is exploring opportunities for collaborations with designers to introduce dedicated collections
According to the Global Market Estimates report, the Asia Pacific (India, China, Japan, Malaysia, Singapore, and the Rest of Asia Pacific) region is expected to be the fastest-growing segment in the global brand licensing market during the forecast period
The licensed eyewear products contribute approximately 3-4 percent to the overall revenue of eyewear category in India
Siyaram Silk Mills bought rights of Italian lifestyle brand Cadini in 2015 which has grown by triple digit YoY in India.
The brands which have a legacy are bound to get consumers' attention even in a new segment.
The licensing industry has its eyes on how Budget 2021 will address the expectations and challenges faced by this sector.
IPL has acted as a saviour for various companies during these tough times as more & more companies try to associate with various teams of IPL.
Preeti Vyas, President, Amar Chitra Katha talks about licensing trends in India
With increasing competition in the retail sector, it is licensing that can get both the licensor and the licensee an extra edge in scripting a successful business story while also taking care of t...
Brand licensing is an ever-evolving sphere which can yield unmatchable results with the right approach. What lies inside this sphere is much more than just marketing; it is a revenue driver that provi...
“Experience is everything” and in terms of brand licensing, this phenomenon has emerged as a game changer thus altering the conventional brand licensing practices in a big way.Once eyeing at pro...
Starting from a magazine, the French lifestyle brand Marie Claire has set benchmarks while expanding to various segments, lifestyle being one of them. Having created ripples in the Indian retail segme...
Coca-Cola, the beverage brand that boasts of mammoth brand awareness, owes a substantial chunk of its annual revenue to sales driven from apparel and related accessories, credits to its licensing vert...
Licensing is becoming critical for retail strategies, be it offline or online. This year License India has conceptualized a unique forum that would address retailer's need to look at licensing for bo...
The brand licensing industry, in its ‘nascent stage’ in India as of now, is already on a growth trajectory in the foreseeable future, given the rising brand consciousness and higher penetration of...
India Licensing Expo (ILE), India's first and most influential brand licensing show will take place on August 20-21 in Mumbai with participat...
Margins have been bothering the retailers since long and in recent years, the retailers have altered their philosophy of the high streets in a bid to stay on priority list of consumers. In order to re...
For a brand that has clocked in almost three decades in the industry, to keep up with the trends, brand licensing has been one of the most exciting in terms of consumer receptiveness and brand recall....
Dutch brewing company Heineken International has unveiled a new carry-on bag in collaboration with Tumi - the upscale chain known for luggage & briefcases for its annual #Heineken100 program.The...
As brand licensing in India grows, so does the risk associated with underlying contractual arrangements. Kapil Arora addresses the commercial, financial and intellectual property management related ri...
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