Cartoon Network Enterprises

Notalgia has been one of the key factors in brand licensing and merchandising with a bevy of brands targeting the 90’s kids. Johnny Bravo, Powerpuff Girls, Tom & Jerry and the list goes on.Bet...

In between the marketing for release of Avengers: Age of Ultron, merchandise had been showing up everywhere. While Captain America and Iron Man were leading the rooster of licensed merchandise space, ...

India as a market for licensed merchandise has evolved a lot and hence has the demand. The consumers no more want a product with brand logo ‘slapped’ on it but are looking for variations. While th...