Viacom 18

Pegged at INR 4500 crore, the merchandise market of India shown a double-digit growth rate. And a majority of growth is driven by the youth merchandise range that is the where the money lie for retail...

While the world is going gaga over global properties for licensing, Chhota Bheem – the Indian origin character is altering the licensing scenario of India in a huge way, says Vikram Goel, the ow...

As kids are gradually catching up with the latest vogue and acquiring fashion-related products, licensing for kids’ apparel segment is seeing a new growth horizon, both in monetary terms as well as ...