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  • FASHION AND LIFESTYLE
    Political Swag: Parties Target Younger Voters with Quirky Merchandise
    • By - Imran Fazal
    • Mar, 27 2024 / 4 MIN READ
  • CHARACTER AND ENTERTAINMENT
    Lights, Camera, Merchandise: Will Bollywood Pick up the Merchandising Trend?
    • By - Imran Fazal
    • Mar, 18 2024 / 9 MIN READ
  • CHARACTER AND ENTERTAINMENT
    Crossover Craze: How Anime and Gaming Collide to Build Brand Love
    • By - Imran Fazal
    • Mar, 14 2024 / 8 MIN READ
  • FASHION AND LIFESTYLE
    From Starry Visions, K-Beauty Dreams, to Everything in Between
    • By - Nandini Banerjee
    • Mar, 08 2024 / 11 MIN READ
  • CHARACTER AND ENTERTAINMENT
    The Shifting Landscape of Entertainment Licensing and Merchandise
    • By - Nandini Banerjee
    • Mar, 07 2024 / 8 MIN READ
  • FASHION AND LIFESTYLE
    Sole Connections: Footwear Brands Drive 'Sneakerhead' Culture
    • By - Imran Fazal
    • Feb, 26 2024 / 11 MIN READ
  • CHARACTER AND ENTERTAINMENT
    From Chikoo & Bunty to TMKOC, Gaming Industry Sees Surge in Licensing Deals
    • By - Imran Fazal
    • Feb, 16 2024 / 7 MIN READ
  • CHARACTER AND ENTERTAINMENT
    Bagzone Lifestyles Partners with Warner Bros. Discovery
    • By - Imran Fazal
    • Feb, 15 2024 / 3 MIN READ
  • CHARACTER AND ENTERTAINMENT
    Confectionary Giants Sweeten Licensing Initiatives in India
    • By - Imran Fazal
    • Feb, 09 2024 / 7 MIN READ
  • FASHION AND LIFESTYLE
    Growing Trend of Licensed Eyewear Products in India
    • By - Imran Fazal
    • Jan, 23 2024 / 8 MIN READ
  • SPORTS
    Will Merchandising Save Sinking Esports Economy in India?
    • By - Imran Fazal
    • Jan, 18 2024 / 14 MIN READ
  • FASHION AND LIFESTYLE
    Brand Licensing is a Growing Trend in India: Prashant Awasthi, AVP Siyaram’s
    • By - Imran Fazal
    • Jan, 08 2024 / 3 MIN READ
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