The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
The launch will mark the first time official Formula 1 cars are playable in a Hot Wheels gaming title, bringing the entire 2026 Formula 1 grid to players worldwide.
The Noble Collection has secured worldwide rights to create products based on Transformers Generations, covering both the original Generation 1 (G1) animated series and the Transformers live-action film universe.
The cake features layers of chocolate sponge and chocolate frosting, covered in burgundy icing accented with gold details inspired by Gryffindor House.
The new collection is currently available through Amazon and Target, offering several vehicle-themed building sets inspired by popular Monster Jam trucks.
The application also incorporates Crayola’s signature digital creative tools, giving users access to features such as markers, paint brushes, metallic finishes, and special visual effects.
Designed to reflect Houston’s iconic stage presence, the collectible doll is dressed in a replica of the singer’s signature purple tank dress from the music video.
The company has collaborated with more than 26 brands across fashion, FMCG, toys, collectibles, accessories, and lifestyle categories to introduce licensed products for consumers in India.
The campaign has been designed to build anticipation and strengthen engagement with consumers through multiple touchpoints leading up to the collection launch.
Hasbro has also introduced two electronic light-up accessories themed around the film’s rival fan groups—the HUNTR/X Light Stick and the Saja Boys Light Stick.
The campaign is built on the insight that eating snacks during competitive gaming sessions can interrupt play, especially when both hands are occupied.
Under the collaboration, users of District will be able to discover events hosted at the Abu Dhabi venue alongside dining, entertainment, and other experiences available on the platform.
The new releases reflect Funko's continued strategy of expanding its portfolio through partnerships with popular entertainment and literary franchises.
The LEGO Icons SpongeBob SquarePants: Bikini Bottom building set (11386) is currently available for pre-order and will be available for purchase starting September 1.
To further engage young visitors, the cafe will introduce Junior Chef Quest, a supervised cooking programme where children can participate in guided culinary activities.
The updated visual identity replaces the studio's previous glossy, textured shield with a design inspired by the look of traditional hand-painted animation.
The centrepiece of the collection is the six-inch-scale Mysterious Prime figure, which transforms from a robot into a van inspired by the iconic Mystery Machine.
The company said the association aligns with its Sport-o-Tainment approach, which focuses on connecting with younger and digitally engaged consumers through major sporting events.
Inspired by the popular film franchise, the latest release recreates The Terminator in TUBBZ's distinctive collectible style while incorporating several of the character's signature features.
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Alongside this launch, Bandai is also introducing Godzilla Scramble, a collectible figure series that adds a playful transformation element to the franchise.
Additionally, members of adiClub can unlock and redeem digital rewards through the adidas app during the campaign period, including in-game pins, icons, and sprays.
The collection is aimed at connecting with both Spider-Man enthusiasts and the skateboarding community, a segment where Element has maintained a strong presence over the years.
The new product is currently available for pre-order worldwide through LEGO’s official website and is scheduled to arrive in retail stores on August 1.
Created in partnership with Hasbro, the games retain the core elements of the original titles while introducing audio-led mechanics, faster-paced gameplay, and enhanced interactivity.
The launch also builds on the popularity of Beast Games, which became one of the most-watched unscripted shows on Amazon Prime Video during its debut season in 2024.
The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia.
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
Over the years, the company has expanded beyond print into digital platforms, animation, audio storytelling, and merchandise as it adapts to changing consumer preferences.
Imagicaa World Entertainment is among the players adapting to this shift by expanding beyond traditional amusement parks through IP-led collaborations, indoor entertainment formats, and regional expansion plans.
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
The “Secret Identity” collection features 12 NHL players displayed on flip lenticular cards, allowing collectors to view players in their team uniforms as well as alternate everyday looks.
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
The model, comprising 1,903 pieces, recreates the distinctive design of the 1930s twin-engine aircraft that played a key role in the evolution of commercial aviation.
As part of the collaboration, Kuku TV has launched the #DhoniWatchesKukuTV campaign, supported by a brand film built around the line “aap Mahi ko dekhte ho, aur Mahi Kuku TV ko.”
The timing aligns with the expansion of OTT platforms, short-form video, and streaming services, which continue to drive demand for diverse and culturally rooted music.
The film also showcases popular titles available on the platform, including Black Clover, Blue Lock, and One Piece, as the platform looks to increase engagement among Indian viewers.
This collection brings together specially curated bestsellers, now reimagined with charming Winnie the Pooh, Piglet, and Tigger-inspired packaging, a must-have for fans, collectors, and beauty lovers alike
The collaboration brings four iconic Chuck Taylor All Star designs to life, each inspired by fan-favorite characters—Naruto, Sasuke, Gaara, and Kakashi.
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
A major highlight of the showcase was the live personalization studio, where a professional artist crafted bespoke calligraphy artworks and illustrated name cards using DOMS products.
The range reimagines the epic storytelling, legendary creatures, and heroic characters of Dungeons & Dragons into an interactive and discovery-led toy format.
The upcoming toy range will reflect Salish’s distinctive identity, combining trend-driven aesthetics with lifestyle-inspired features and collectible elements tailored for kids and tweens.
These participants represent a wide spectrum of cinematic, television, animation, and publishing properties with established international credentials.
Comprising 793 pieces, the set recreates the Aston Martin Vantage GT3 with real metal components, reflecting the aerodynamic styling, wide stance, and motorsport engineering of the original race car.
The collaboration represents Hasbro’s continued focus on revitalising legacy franchises, with the new merchandise line drawing inspiration directly from the film.
Inspired by the world of Bridgerton, the collection positions authenticity as the true “talk of the ton,” combining cultural storytelling with everyday care rituals.
With the show reaching audiences worldwide, the collaboration aimed to send a few fans on journeys of their own, enabled through Goibibo’s travel offerings.
Scheduled to go on sale from July, the POP! Vinyl “Bluey” range will feature characters from the animated series that have resonated strongly with audiences across age groups.
Designed as a seven-day winter-themed experience, the event follows Paddington as he receives a surprise parcel from Aunt Lucy packed with seasonal gifts.
a 30-minute documentary special titled “Disney Princess: Create Your World – Mattel and Viktor&Rolf” will premiere on Hulu and ABC Owned Television Stations’ digital platforms beginning March 24, 2026.
The crossover brought together two of the most influential preschool entertainment franchises, extending their reach across digital music and video platforms during the holiday season.
The platform was unveiled at the Consumer Electronics Show (CES) 2026, marking what the company described as a major evolution of the LEGO System-in-Play.
The experience was further amplified with snake-themed stickers, specially curated audio jingles inside cinema washrooms, and ushers sporting themed accessories to add to the immersion.
The campaign also highlights artwork created by children, which appears across Happy Meal boxes and promotional materials, celebrating authentic creative expression.
The collaboration marks the introduction of Pond’s Anti-Blue Light UV Miracle, a next-generation sunscreen designed to meet the demands of today’s screen-heavy lifestyles through a high-impact experiential launch.
The limited-edition eyewear comes in officially licensed Fallout collector’s packaging and includes a custom protective case, microfiber pouch, cleaning cloth, and a 12-month warranty.
Under the agreement, Bhansali Productions will exclusively sell the music rights of all its future films to Saregama through a pre-agreed pricing framework.
The township will also feature extensive lifestyle and entertainment zones, aimed at offering a wide range of leisure amenities for residents and visitors.
Panday’s rising profile, following his success in Saiyaara, brings authenticity, youth appeal, and a spirit of individuality that aligns with the brand’s heritage and the launch of the H-D X440 T.
Drawing inspiration from three iconic Rolling Stone covers that spotlighted Marley, the collection captures defining milestones from the musician’s storied career.
Set to release on 5 December 2025, the partnership aligns the brand with the film’s narrative themes, reinforcing Pexpo’s focus on durability, wellness, and responsible consumption.
Toy companies are stepping boldly into the gaming arena, partnering with franchises like Super Mario, Pokémon, Dungeons & Dragons, Roblox, Minecraft, and more.
In 2025, collaborations are no longer simple promotional tie-ins—they’ve become cultural moments, fan-driven touchpoints, and high-impact marketing engines.
The lineup spans a range of apparel, including sun-washed fleece, a satin-trimmed jersey with embroidered accents, and graphic-heavy T-shirts and hoodies.
Showcasing more than 300 items, the MINISO | Disney’s Zootopia Collection includes collectible toys, homeware, stationery, and accessories designed to infuse everyday essentials with the charm of Zootopia.
With Pokémon UNITE’s growing popularity and a rising competitive base in India, the 2026 season aims to strengthen the pathway from local champions to international contenders.
The limited-edition store allows fans to browse and purchase Stranger Things merchandise using hand gestures, inspired by the on-screen powers of the show’s protagonist.