The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
Over the years, the company has expanded beyond print into digital platforms, animation, audio storytelling, and merchandise as it adapts to changing consumer preferences.
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
The “Secret Identity” collection features 12 NHL players displayed on flip lenticular cards, allowing collectors to view players in their team uniforms as well as alternate everyday looks.
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
The model, comprising 1,903 pieces, recreates the distinctive design of the 1930s twin-engine aircraft that played a key role in the evolution of commercial aviation.