TUBBZ Expands Product Range with New Mystery Eggs Collection
Each Mystery Egg contains a character designed in the brand’s signature duck-inspired style.
Hasbro Launches New Marvel and Star Wars Collectible Figures
The launches include the Star Wars Retro Collection: Star Wars: A New Hope Multipack and the Marvel Legends Series Onslaught figure.
FIFA and Gamefam Launch Official FIFA World Cup 2026 Experience on Roblox
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
Karan Aujla and VRB Consumer Products Launch Skinny Pop Beverage Range
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
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Funko Expands Sports Portfolio with NFL Bitty POP! Collectibles
The new collection reimagines some of the NFL’s most recognized franchises in a smaller format while retaining Funko’s signature stylized design.
Dunkin’ Launches Barbie-Inspired Pink Beverage Collection
The company has also added the Pink Pineapple Refresher to its menu, a light pink beverage featuring pineapple, raspberry, and hibiscus flavours.
Mattel Launches First Self-Published Mobile Game ‘Skeletor: Until Next Time’
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
Warner Bros. and HBO Unveil ‘Game of Thrones: Dragonfire’ for Mobile Gamers
Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War.
Green Gold Animation Debuts Free Streaming Channel on Samsung TV Plus
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
Krispy Kreme Unveils ‘Masters of the Universe’ Inspired Doughnut Range
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
Monopoly Launches ‘Star Wars: The Mandalorian and Grogu’ Edition for Pre-Order
Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.
EMIL Brings British Audio Brand Funktion-One to India Through Audio & Beyond
Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats.
OREO Partners with BTS for First Global Snacking Collaboration
Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
Krispy Kreme Launches Pop Culture-Inspired He-Man Doughnut Range
The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.
Shemaroo Entertainment X Cubes Entertainment Build Global Distribution Network
The company has been expanding its presence across markets and platforms through regional content distribution.
Taali and Pokémon Join Hands for India Snacking Collaboration
the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.
Warner Bros. Discovery Introduces ‘Supergirl’ Apparel and Collectibles
The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.
Funko Celebrates 30 Years of Spice Girls with POP Collection
Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.
Formula 1 and Hasbro Unveil F1-Themed Monopoly Game
The game became available for pre-order on May 20 and is scheduled for full release on July 15.
Hello Kitty to Make Hollywood Theatrical Debut in 2028
The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.
Gabby’s Dollhouse Grows with New Retail and Theme Park Plans
Season 13 of the series launched in March and became the number one kids’ show in 29 countries.
Bratz Marks 25th Anniversary with New Product Launches and Collaborations
The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.
Disney Expands Summer 2026 Entertainment Push Across Films and Theme Parks
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
Parle and Blinkit Roll Out Branded Sticker Campaign Across Metro Cities
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
KAYOU Launches Pre-Orders for KPop Demon Hunters Trading Card Collection
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
Catch Spices Launches New Sprinkler Range Campaign Featuring Akshay Kumar
The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.
Netflix Brings KPop Demon Hunters to Live Audiences Through Global Tour
The tour will bring elements from the film to arena venues across multiple international markets.
Netflix India Names Raghav Raj Kodesia to Lead Content Partnerships
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
Netflix India Appoints Raghav Raj Kodesia for Original Content and Licensing
Kodesia also led scripted content development at Arré, where he focused on original intellectual property creation and OTT partnerships.
Angry Birds and Subway Surfers Team Up for Limited-Time Crossover
The collaboration will also extend to Angry Birds 2 through two in-game events.
Crunchyroll X Sony LIV Expand Anime Access for Indian Viewers
The collaboration comes amid rising demand for anime content in India, especially among younger audiences and regional language viewers.
Amar Chitra Katha Appoints Aman Srivastava as CEO
Over the years, the company has expanded beyond print into digital platforms, animation, audio storytelling, and merchandise as it adapts to changing consumer preferences.
The Powerpuff Girls and Hello Kitty Launch New Fashion Collaboration
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
Prime Video and MX Player Come Together in Major Amazon Streaming Move
The service built scale through locally focused originals and ad-supported streaming offerings.
OnePlus Launches Story-Driven Campaign for Nord CE6 Series
The campaign has been developed to connect with Gen Z audiences and younger consumers through story-driven digital content.
Bisleri Partners Sunburn and BookMyShow Live for Calvin Harris India Tour
The partnership was led by Bisleri, with the tour serving as a key activation within its broader engagement strategy.
Ketto and Imagicaa Host Theme Park Experience for Children
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
LEGO and BBC Studios expand Bluey Range with Four New Playsets
The range spans LEGO DUPLO, LEGO 4+, and LEGO 5+ categories, catering to children aged 2 to 5 years and above.
Roblox Appoints Sunil Rao as Managing Director for India
Rao is expected to lead Roblox’s India strategy, focusing on expanding its creator ecosystem, strengthening partnerships, and driving user growth.
Moose Toys launches Minions and Monsters toy line ahead of film release
The collection is designed around the film’s narrative and includes collectible figures, movie-themed playsets, and role-play toys.
Spin Master Extends Partnership with Feld for Monster Jam Toys
The toy line extends the brand’s reach by enabling fans to engage with the franchise beyond live events.
Fanatics Collectibles Partners McLaren Racing to Launch Topps Trading Cards
The first release under the partnership, titled Topps x McLaren Racing 2025, focuses on the championship legacy of McLaren’s racing teams.
LEGO Unveils First Shrek Collection Ahead of Global Release
For younger builders, the LEGO BrickHeadz Shrek set is designed for ages 10 and above and includes Shrek, Donkey, and Gingy.
Upper Deck Launches Final DC x NHL Secret Identity Trading Card Set
The “Secret Identity” collection features 12 NHL players displayed on flip lenticular cards, allowing collectors to view players in their team uniforms as well as alternate everyday looks.
Dolby Strengthens India Network with Tamil Nadu Cinema Launch
The new Dolby Cinema auditorium will open to the public on April 24, 2026, at LA Cinema’s property in Thiruverumbur, Trichy.
Amazon Prime Video partners with Harun Robert for Matka King campaign
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
JioHotstar Expands Content Library with HBO Max Integration
As part of the agreement, JioHotstar will serve as the exclusive home for HBO Max in the country.
Green Gold and Indo Nissin Launch Chhota Bheem Noodles in India
The initiative is designed to extend the brand’s presence beyond traditional entertainment formats into interactive digital engagement.
Coca-Cola India Launches New Campaign With Diljit Dosanjh and Janhvi Kapoor
The campaign has been conceptualised by WPP Open X, led by VML.
LEGO and Netflix Launch Six One Piece Sets Inspired by Season 2
The sets are available for pre-order starting today and will be released globally across LEGO stores on August 1.
Lego Expands Icons Range with Douglas DC-3 Pan Am Airliner Set
The model, comprising 1,903 pieces, recreates the distinctive design of the 1930s twin-engine aircraft that played a key role in the evolution of commercial aviation.
Mattel X Amazon Luna Introduce New Masters of the Universe Game
These games are designed to encourage shared play experiences among friends and family in a living room setting.
Gameloft to Launch Bluey’s Happy Snaps Game on PC and Consoles in 2026
In the game, players follow Bluey and Bingo as they discover their father’s old camera and set out on a family journey.
MS Dhoni Invests in Kuku and Joins as Brand Ambassador for Kuku TV
As part of the collaboration, Kuku TV has launched the #DhoniWatchesKukuTV campaign, supported by a brand film built around the line “aap Mahi ko dekhte ho, aur Mahi Kuku TV ko.”
Music Nova Signs Global Publishing Deal with Universal Music Publishing India
The timing aligns with the expansion of OTT platforms, short-form video, and streaming services, which continue to drive demand for diverse and culturally rooted music.
Rashmika Mandanna and Shubman Gill Feature in Crunchyroll India Campaign
The film also showcases popular titles available on the platform, including Black Clover, Blue Lock, and One Piece, as the platform looks to increase engagement among Indian viewers.
Innisfree Brings Winnie the Pooh Magic to India
This collection brings together specially curated bestsellers, now reimagined with charming Winnie the Pooh, Piglet, and Tigger-inspired packaging, a must-have for fans, collectors, and beauty lovers alike
The One Where Caratlane Makes History with F.R.I.E.N.D.S -Inspired Collection
The exclusive FRIENDS x CaratLane collection brings the charm and nostalgia of the iconic sitcom into the world of gold and diamonds.
Sony Pictures, POP MART to develop Labubu film with Paul King
As part of the film’s development, King will co-write the screenplay with Tony Award-winning writer Steven Levenson.
MINISO Casts a Spell with Harry Potter Pop-Up Stores
The limited-time pop-up invites witches, wizards, and Muggles alike to step into a magical world inspired by the beloved Wizarding World.
Converse Unlocks Ninja Legacy in NARUTO SHIPPUDEN Edit
The collaboration brings four iconic Chuck Taylor All Star designs to life, each inspired by fan-favorite characters—Naruto, Sasuke, Gaara, and Kakashi.
Jazwares Expands Stranger Things Universe with New Collectibles Range
The series is expected to delve into previously untold adventures of the Hawkins gang during the winter of 1985.
Applause Entertainment Partners with Story TV to Launch Premium Microdramas
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
Medusa Beverages Announces Partnership with Honey Singh for Delhi Show
The event is expected to attract a wide mix of music lovers and concertgoers who value live entertainment and community-driven celebrations.
Zee Music Company Expands Artist Roster with Adnan Sami and QARAN
Sami will release a series of original non-film singles through Zee Music Company, marking the start of a fresh creative phase.
Lush Teams Up with Nintendo and Illumination for Super Mario Galaxy Movie Line
Another highlight is the Protect The Galaxy shower gel, featuring a fragrance blend of blueberry, rose, and apple notes.
DOMS Industries Showcases Creative Innovations at Anime India Kolkata 2026
A major highlight of the showcase was the live personalization studio, where a professional artist crafted bespoke calligraphy artworks and illustrated name cards using DOMS products.
Times Prime Partners with Crunchyroll to Offer Anime Streaming in India
As part of the collaboration, Times Prime members who choose an annual Crunchyroll subscription will receive a complimentary two-month trial.
Britannia Jim Jam Collaborates with Marvel for Limited-Edition Range
This concept comes alive in a newly released campaign film set around a fictional press conference featuring Marvel cosplayers.
Hasbro and Basic Fun! Partner for New Dungeons & Dragons Questers Toys
The range reimagines the epic storytelling, legendary creatures, and heroic characters of Dungeons & Dragons into an interactive and discovery-led toy format.
Moose Toys Partners with Salish Matter to Launch Creator-Led Toy Line in 2026
The upcoming toy range will reflect Salish’s distinctive identity, combining trend-driven aesthetics with lifestyle-inspired features and collectible elements tailored for kids and tweens.
Red Lorry Film Festival Partners with France to Boost Scripted IP in Asia
These participants represent a wide spectrum of cinematic, television, animation, and publishing properties with established international credentials.
Crunchyroll India Unveils New Anime Campaign Featuring Rashmika and Shubman
The campaign comes amid a sharp rise in anime consumption across age groups in the country.
Bridgerton Teams Up with Mattel for Polly Pocket Collectible Set
Inside the compact, collectors will find five mini dolls along with show-inspired accessories.
Mattel Expands Automotive Portfolio with Aston Martin Vantage GT3 Brick Set
Comprising 793 pieces, the set recreates the Aston Martin Vantage GT3 with real metal components, reflecting the aerodynamic styling, wide stance, and motorsport engineering of the original race car.
The Pinkfong Company Introduces Bebefinn Town Interactive App for Kids
Bebefinn Town is available in multiple languages, including English, Spanish, Portuguese, Japanese, and Korean.
WildBrain and Pokémon Grow FAST Channel Footprint Across Multiple Regions
WildBrain serves as the exclusive distributor of the single-IP “Pokémon” FAST channel through its partnership with The Pokémon Company International.
Licensing News: LEGO x Netflix Unveil KPop Demon Hunters-Inspired LEGO Sets
The first set from the partnership will be available for pre-order this spring, with more sets scheduled to roll out in 2027.
Amazon MGM Studios Teams Up with Hasbro for Voltron Toys and Action Figures
The collaboration represents Hasbro’s continued focus on revitalising legacy franchises, with the new merchandise line drawing inspiration directly from the film.
Dove x Bridgerton Limited-Edition Collection Launches Exclusively on Nykaa
Inspired by the world of Bridgerton, the collection positions authenticity as the true “talk of the ton,” combining cultural storytelling with everyday care rituals.
Ananya Birla Launches Birla Studios, Forays into Film Production
The newly launched studio is positioned to back stories that strike a balance between artistic integrity and commercial viability.
Marvel X Gritzo SuperMilk Brings Fandom into Children’s Daily Nutrition
Inspired by Marvel’s iconic superheroes and powered by Gritzo’s science-led nutrition approach, the range extends beyond just food products.
Goibibo Partners with Netflix for Season 4 of The Great Indian Kapil Show
With the show reaching audiences worldwide, the collaboration aimed to send a few fans on journeys of their own, enabled through Goibibo’s travel offerings.