As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The growing influence of pop culture, fandoms, sports leagues, and nostalgia-driven marketing has opened new avenues for brands to engage consumers beyond traditional advertising.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
These collaborations are helping brands move beyond conventional retail touchpoints while creating new consumption occasions and strengthening brand visibility.
The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
In India and global markets alike, beverage brands are moving beyond category boundaries to build cultural relevance.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The launch comes as lifestyle-related health concerns, including diabetes, continue to rise across age groups.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The campaign has been conceptualised by 82.5 Communications and will be rolled out across television, digital platforms, out-of-home advertising, retail, and on-ground activations.
Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.
The new travel wear range features updated versions of the KING tracksuit, jerseys, T-shirts, and shorts.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The campaign uses everyday situations and humour to showcase consumer experiences and word-of-mouth recommendations.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
More than just a footwear retailer, Superkicks has built its identity around culture, creativity, and community engagement.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The campaign is set inside a restaurant and follows Lakshya entering a tense scenario involving two men and a waiter.
The campaign film uses stylised visuals and performance-based storytelling to reflect evolving breakfast habits, particularly among younger consumers.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign film has been conceptualised and directed in partnership with Red FM and RED MAX.
The product will initially be available across North, East, and West India in Rs 5 and Rs 10 price packs.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The inaugural exhibition, titled “Life from the Corner of My Room,” will run from May 17 to August 31 and features paintings, sculptures, and installations by RYOL.
the campaign highlights products across categories such as healthy chips, millet noodles, trail mixes, and tea-time snacks.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
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