The Creambell and KidZania collaboration is more than a marketing campaign—it is a testament to how brands can become part of the story that children remember, learn from, and enjoy.
The collaboration between Gully Labs, a young Indian D2C sneaker brand, and Royal Enfield, a legacy motorcycle company, is one of a one-of-a-kind collaboration.
Looking ahead to the next five years, the company’s vision is to make Jai Jagannath a household name across India.
Powerkids Entertainment’s licensing endeavors have been marked by strategic collaborations that amplify its flagship franchises, particularly "The Jungle Book."
While in 2025, Paramount Global will re-launch Dora followed with the much-awaited SpongeBob animated feature movie.
With a strong presence in Asia, the Middle East, and India, Hasbro is broadening its reach in various formats to enhance its brand growth.
Since 2011, the NBA has played a crucial role in nurturing Indian talent. The brand has enhanced its retail portfolio through multiple licensing deals in collaboration with retail giants like Decathlon and Reliance Retail.
In the coming months, Hasbro will launch the iconic Tonka brand with a new toy line for kids in India, adhering to required quality standards.
Muse Communication is now planning a major expansion in India by collaborating with multiple agencies, content platforms, and brands to launch various projects.
Crunchyroll is now exploring more licensing opportunities specific to India, Southeast Asia, and worldwide to enhance fan experiences.
PlayR, a sports and lifestyle brand, grew by 100 percent and sold over 100,000 Indian Premier League (IPL) fan merchandise items during the ongoing season. PlayR has partnered with multiple IPL franchises in India as their official merchandise partner.
The Japanese sports performance brand has a presence with 103 stores nationwide and now aims to expand more brand stores in Tier I, II, and III markets over the next few years by potentially doubling the number of stores by 2026.
Globally, entertainment and character licensing contribute around 41%, while in India, it's only 26%.
The Gift Studio partnered with renowned designer Anamika Khanna to introduce their limited edition collection of luxury gift hampers.
Gatsby’s Bar being the first cinema in India to feature an F&B menu meticulously curated by four esteemed celebrity chefs Mayank Tiwari, Yutaka Saito, Sarah Todd, and Vicky Ratnani and award winning master mixologist, Santanu Chanda. These collaborations
With 19 stores in India, Balenzia will open three more stores this quarter in high traffic areas such as airports and shopping malls.
From collaborating with Indian cricketer Virat Kohli to popstar Rihanna, PUMA has managed to gain immense popularity in the sportswear category in India through its limited edition collections.
Globally and in India, Disney is actively driving the growth of the licensing industry. In India, the brand spans across more than 145 product categories, including fashion, footwear, accessories, school supplies, toys, packaged foods, and personal care.
With resilience, patience and strategic partnerships, Hyderabad Football Club turned the tables this season and is at fourth position at the ISL. In conversation with Varun Tripuraneni, Co-Founder, HFC, about the recent developments at the club.
In conversation with Mr Bhupendra Nagpal, CEO Carlton London talks about why Carlton London enjoys so much popularity in India and its future plans with licensing.
In an exclusive conversation with License India, Mr Lokesh Mishra, COO, Rhiti Group elaborates about the sports induced licensing market and active wear market in India.
A leading casual wear brand, Uniqlo has already opened its third retail store in Delhi in a short span and is now all set for pan-India expansion
Macmerise is a brand that believes in giving gadgets a distinct identity so that apart from the functional benefits that technology accessories offer, they can also act as a medium to express one’s personal style.
He elaborates on his range in a conversation with License India.
The footwear brand already has a strong retail presence in India
Akhil Jain, Executive Director, Madame talks about their journey as a licensor.
Branding expert Pete Canalichio, Managing Partner, Brand Alive shares his views on the evolving licensing industry in an exclusive conversation with License India.
Dan Frugtniet elaborates on key trends and strategies for brand licensing
'In order to manage the global potential of the emoji® brand the emoji company has created solid partnerships worldwide with national experts in brand licensing'
Wendell Rodricks dives into brand licensing
"Fans love to own tangible pieces that allow them to express themselves, stir imagination and dive into the world of characters they adore"
Discussing the contribution of Sports IPs in transforming L&M industry
HUFT collaborates with Shivan and Narresh
Connoisseur of licensed merchandise help licensees prep
Anyone who has an interest in fashion and clothes has heard of Wendell Rodricks, the designer with international acclaim and fame. He is the winner of several international awards, including the Padma...
BIBA is a homegrown brand founded by Mrs. Meena Bindra from her house in Bombay with a partly sum of eight thousand, way back in 1988. BIBA has had quite a journey and is now one of the most widely kn...
Green Gold Animation shares their view of tapping into the FMCG segmentGreen Gold Animation’s Chhota Bheem is widely loved by the masses in India. Since its premier in 2008, it ha...
Corporate executive-turned-entrepreneur Bhavik Vora, Founder, Black White Orange discusses FMCG sector’s tilt towards licensed products.Black White Orange helps brands, celebrities, media and ret...
POPxo is one of the largest digital communities for women focused towards creating a safe and empowering space for their readers. They boast a total of 43 million active users and 250 partner brands. ...
Established in 1976, Regal Publishers started off with publication of fiction and non-fiction titles. In 1980s, the Regal Publishers started publishing the ‘Phantom’ novels and Phantom and Mandrak...
In an exclusive conversation with Biswajit Sarkar, Partner Shabis Marketing LLP sheds light on emerging Brand Licensing Opportunities in Men’s Personal Care Category in India.Tell us about...
For Gautam Dalal, licensing was a swift calling, given his experience with Reliance Broadcasting. Entirety bootstrapped, Yellow Sparks International is now a 100 per cent licensing oriented brand oper...
Reckoning the power of brand licensing as a strategy to scale up, women’s clothing label Madame has forayed into the brand licensing space. In this candid interaction with License India, ...
Contrary to the global markets, Indian licensing and merchandising industry has fashion as its marquee category. And this category is gradually witnessing merchandise inspired by home-grown content th...
It was the first edition of India Licensing Expo, when Dhimant Bakshi, Joint CEO of Imagica met Green Gold Animation who at that point in time was looking to venture into categories high on experience...
Started off around six decades ago, Duke has been a name to reckon with in Indian retail landscape. A lifestyle brand with pan Indian presence, Duke is available at 4000 multi brand outlets an...
Taking a cue from global counterparts, Green gold Animation – the creator of Chhota Bhhem, has inked pact with Adlabs-owned theme park Imagica. The association that will witness the introduc...
Started off in 1989 with tobacco products, Kuber has carved a unique niche in national and international markets like Middle East, Gulf Countries, while foraying into a couple of FMCG prod...
Given the growing popularity of sports and sports leagues beyond cricket, more sporting brands are getting well-deserved support and exposure, narrates Archana Keskar, Senior Director Cons...
Started off in 1992, and having worked with some of the big names of eyewear industry, Optiline has recently inked pact with French women’s magazine Marie Claire. Reckoning the mettle of brand l...
Growing at a prolific rate, sportswear industry has seen a sudden surge in number of brands foraying into this space. However, given the lack of integrated end-to-end manufacturing process...
Joining the list of celebrities like Hrithik Roshan and Virat Kohli, Bollywood actor Tiger Shroff has unveiled his first active lifestyle brand, PROWL, jointly with Mojostar. In a candid conversat...
Voylla, the fashion jewelry brand launched their exclusive outlet retailing products under Dare by Voylla - the brand for men’s jewelry & accessories. in an interaction with Licens...
It was the craze amongst the consumers for Hollywood movie posters that lured Jimmy Mistry into the business of licensed posters thus launch ...
What started with our childhood favourite Mario has come of ages. PSP, PS2, X-box…you name it and they (developers) have created gaming series for all the gadgets whic...
Started in 2015, Epic Brands has grown by leaps and bounds in a short span of time, and a major credit goes to Marie Claire apparel range, that Epic Brands has licensing rights for....
In a bid to mark presence across segments, Suditi Industries has launched western wear fashion label ‘Nush’ together with film personality Anushka Sharma. I...
ChuChu TV, Asia-Pacific’s most watched YouTube channel for toddlers from India, has launched the global Consumer Products business for the brand. Boasting over 6 billion vi...
It was the dearth of a home grown fitness brand that gave birth to HRX – an extension of actor and celebrity Hrithik Roshan who has been synonymous to both fashion as well as fitness, said Afsar...
Miniatures and figurines have been on the priority list of licensors in Indian markets. However lack of awareness about such products is what is acting as impediment to growth of bobbleheads in India,...
The penchant among youth for superheroes is not a secret, but given the cold air around toys for teenagers, there is a serious dearth of the right kind of merchandise in this segment.And this is wha...
Margins have been bothering the retailers since long. In a bid to stay on priority list of consumers, off late the retailers have tweaked their business model by swiftly hopping on to the brand licens...
What began with the challenge of buying genuine football club merchandise, paved the way for a portal dedicated to the hassle-free purchase of football club merchandise. And now the portal – Goalsqu...
Betting on the potential of brand licensing industry, the home appliances manufacturer Usha Shriram has chalked out its expansion strategy. In a candid conversa...
Foraying into new product categories, herbal and organic beauty products maker Biotique has announced partnership with Disney India to bring the entertainment major’s characters into the Bab...
While people are shelling out bucks for formal wear, t-shirt market has wooed a lot many retailers to operate in this space only, and Red Wolf is one of them, which deals in pop culture in...
The Indian mobile accessories market is set to explode owing to the exponential smartphone sales growth. While the global mobile phone accessories market is expected to reach $107.3 billion by 2022, a...
Talk about Romero Britto, the Brazilian-born and Miami-made iconic pop artist, and all one could think of is bold colours and vivid patterns. The artist catapulted to fame in 1988, when his art was ch...
Limited edition capsule collections have been a sweet spot for Disney India, given its successful stints with Satya Paul, Jack & Jones, Coach, UNIQLO, Marc Jacobs, Forever 21 among others. Carryin...
Being ahead of times is one salient feature on which M&B Footwear is burgeoning. And this was pretty much evident in the attitude of Bhai Ajinder Singh, the managing director, who was at the venue...
Clay Craft India – one of the largest fine bone china tableware manufacturers of India has joined hands with Celebrity Chef Sanjeev Kapoor to develop and launch a premium range of Tableware products...
Mustang Socks & Accessories is one of the home grown brands that have come of ages. While they have successfully positioned socks as more of a fashion accessory, they have been an acti...
Vasa International – a 40 year old export firm has become the official licensee of University of Oxford for nine countries including India, Nepal, Bangladesh, Sri Lanka, Maldives, and Mauritius. Rec...
Disney India's consumer products unit has signed up with bevy of brand to promote Avengers: Age of Ultron, which is considered the highest ever for any film – Hollywood or Bollywood - released in In...
The developer of Angry Birds, Rovio Entertainment Ltd, has capitalised on its growing popularity by launching merchandise in various categories. Naz Cuevas, Executive Vice President, Globa...
In a chat with License India, Sanjay Vakharia, Director - Marketing, Spykar talks about the the brand's licensing and merchandising program and ways to balance retail of the licensed merc...
Vrinda Oberai :VO: How do you see the future of licensing with respect to FMCG products and how it can help retailers explore various non-core categories in conjunction with reaching a variety of aud...
Vrinda Oberai :VO: Which are the regions/countries where Symfollies is present currently with respect to business activities?Johan Casselman :JC: Symfollies is now sold in all continents to many ...
Aadeetya Sriram :LI: What are your expansion plans for the future in the country?Gabriella Saracino :GS: At the moment, all I can say is that having entered the Indian market, the consequent expa...
Vrinda Oberai :Vrinda Oberai (VO): How important, in your opinion, is the kid’s wear market in India, when it comes to opportunities for Licensing and Merchandising (L&M)?Sandeep Dahiya :Sa...
Vrinda Oberai :VO: What can be the different ways in which people can be educated in a better way about the intellectual property rights and the need for attaching a legal status to the same?Safir...
Vrinda Oberai :VO: What are your expectations from the two recent deals you’ve cracked?Ronak Sheth :RS: We have very high expectations from the two brands as they are both doing very well in th...
Sweta Pal :Kindly highlight the Polaroid brand and its history?Scott W Hardy :Polaroid has inspired several generation of consumers through ‘instant magic’, helping people see and experience ...
License India :What percentage of revenue is contributed from online?Anuj Sawhney :At present over 9 to 10% of our sale volume is generated pan-india from online sales. This percentage is constan...
Sweta Pal :Kindly highlight your licensing strategy, given the varied characters in your portfolio.Saugato Bhowmik :We have a portfolio of icons and a key target segment for us include children a...
Sweta Pal :Kindly elaborate on your pricing and marketing strategy for your merchandised portfolio.Sasha Sippy :We are targeting consumers in both rural and urban areas which would include daily ...
Sweta Pal :How are you leveraging the digital medium?Roshini Bakshi :Games and apps are very important for us as it is another way to reach our target group. For us, being able to tell the Disney ...
LicenceIndia :What are the key trends in the broader licensing industry?Anand Singh :The character-based licensing segment is set to grow aggressively over the next few years, and with increased a...
Payal :What has been your experience in neighbouring countries for similar licensing deals?Bradley Caines :It’s been a great start of the year for ‘Joey and Joy’. We have signed our first de...
Given the booming infrastructure and growing penchant among consumers, fashion holds enormous potential for licensing industry, states designer Neeta Lulla in a conversation with License India....
Akhilesh Kumar Rai, IP Head, AZB and Partners talks about India emerging as hot market for different genres of licensing etc. while emphasizing on ...
Chhota Bheem is one of the most popular icons, and also has an aggressive merchandising strategy. Rajiv Chilaka, CEO and Samir Jain, Director, Green Gold Animation shared their strate...
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