adidas Originals Launches Low-Profile Sneaker Collection with Suhana Khan Campaign
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
Adidas Launches Supernova Rise 3 Adaptive, Focuses on Inclusive Running Footwear
The campaign then focuses on how the new design aims to address this challenge through functional improvements rather than messaging alone.
adidas Launches Marvel-Inspired Capsule Collection with Real Madrid CF and All Blacks
The Marvel comic behind the collection was written by Stephanie Williams, with art by JL Giles and colors by Chris Sotomayor.
adidas Launches New 2026 World Cup Home Jerseys for Partner Federations
The newly designed collection reinterprets each country’s iconic visual identity — from historic patterns to cultural symbols — with a contemporary, forward-looking aesthetic.
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Manchester United X adidas Unveils Iconic Jersey for India
The launch brings the club closer to its passionate Indian supporters, making its iconic colours more accessible and affordable than ever before.
adidas Unveils Official Manchester United Jersey via Blinkit
The move brings one of the world’s most recognized football club kits closer to its growing Indian community, making it both accessible and affordable.
adidas Unveils TRIONDA, the Official Match Ball for FIFA World Cup 26
Adding to its symbolic appeal, the ball celebrates the host countries with distinct iconography: a Star for the USA, a Maple Leaf for Canada, and an Eagle for Mexico.
adidas Expands Motorsport Legacy with Future Audi F1 Team Collaboration
The adidas x Audi F1 Collection is scheduled for release in early 2026, with the official debut set to coincide with the team’s first Formula 1 race.
adidas and Liverpool FC Reunite After 13 Years to Launch 2025/26 Kits
The full kit is completed with matching red shorts and red socks, each embellished with the LFC and adidas insignia.
adidas X FC BAYERN MÜNCHEN Unveils 2025 26 Home Kit Inspired by Club Heritage
With a focus on delivering a fresh spin on the club’s iconic red-and-white look, adidas and FC Bayern München took inspiration from classic designs that featured a white collar and white stripes.
Adidas and Juventus Unveil Bold 2025/26 Home Kit Inspired by Italian Fashion and Club Heritage
The new home jersey reflects both the tradition and youthful spirit of the Bianconeri, capturing the intersection of performance and style. The design, created in collaboration with top players, merges high-end fashion aesthetics with cutting-edge sportsw
adidas X Manchester United Launch New Season Kit with a Heritage Twist
The kit reflects the iconic stadium’s character on non-match days, bringing the spirit of Manchester United to life through a bold, contemporary aesthetic.
adidas x Real Madrid Launches New Home Jersey Honoring Club Heritage
Built with performance in mind, the on-field version of the jersey incorporates the latest adidas technologies.
adidas India Welcomes Suhana Khan as the New Face of the Brand
The campaign introduces Suhana through the iconic adidas Originals Superstar sneaker, aiming to reintroduce the classic silhouette to a new generation of sneaker enthusiasts.
adidas Launches Adizero Evo SL: A Sleek, Speed-Driven Trainer for Fast-Paced Runners
At the heart of its performance features is a full-length, high-stack Lightstrike Pro foam midsole, which provides a smooth and dynamic ride.
adidas X Arsenal Reveal New Home Shirt Honouring Fans and Legacy
The campaign launch features players from both the men’s and women’s teams, with a compelling film showcasing their internal monologues set to the rhythm of their real heartbeats.
adidas New Campaign Highlights Positivity Ahead of ICC Champions Trophy 2025
The film is paired with a reimagined version of "I’m Sticking With You" by musician and producer James Blake, capturing the essence of The Velvet Underground's classic song.
adidas Signs Multiyear Partnership with Rishabh Pant
Recognized for his resilience and never-give-up attitude, Rishabh Pant has cemented his place as one of Indian cricket’s most dynamic players, admired by fans across generations.
Adidas Originals and 100 Thieves Unveil Latest Collaborative Collection
The collection includes a wide array of apparel, footwear, and accessories that reflect both brands' commitment to aesthetic innovation and high-quality craftsmanship.
Coty Inc Introduces adidas Sports Fragrances in India
The adidas Sports Fragrances collection includes Eau de Toilettes (EDTs), deodorants, and shower gels, providing a comprehensive scent experience for those passionate about movement and vigor.
adidas Sets New Standards in Athletic Apparel with Z.N.E. Upgrade
This evolution places comfort at the forefront, with hero looks embracing a performance-first silhouette, enhanced by contemporary color palettes, minimalist details, and an oversized aesthetic.
Bad Bunny and adidas Unveil the Response CL: A Western-Inspired Collab
This new release draws inspiration from the Western universe, representing a unique reinterpretation influenced by Bad Bunny's distinctive style, with the vast desert serving as a wellspring of creativity.
adidas Originals and KoRn Unite for a Collaborative Collection
This partnership is marked by the launch of a special collection that draws inspiration from KoRn's 1996 album, "Life Is Peachy," and commemorates three decades of their influential presence.
adidas Unveils X CRAZYFAST: The Game-Changing Boot Innovations for Unleashing Speed in Football
The newly launched boot collection consists of three distinct models - 'P+' and 'P1 Laced and Laceless' - delivering top-of-the-line speed-focused technology suitable for players at all skill levels.
adidas Unveils Move For The Planet Initiative to Inspire Global Sporting Communities
The company is encouraging individuals to transform their physical activity into meaningful action by announcing a pledge to donate ?1 to Common Goal for every 10 minutes of activity recorded in the adidas Running app across 34 sports.
Adidas Icons Come Together in One-of-a-Kind 'Family Reunion'
Ahead of FIFA World Cup Qatar 2022, adidas reunites its global football family including Lionel Messi, Karim Benzema to celebrate why the world cup is so special.
Ranveer Singh Frontlines Global Campaign for adidas and Yohji Yamamoto's Streetwear Line Y-3
Building on the ?20 Years: Re-Coded? thematic narrative and aiming at delivering more excitement, meaning and diversity through storytelling, for its latest campaign Y-3 partners with global cultural icon and versatile Bollywood superstar, Ranveer Singh.
adidas Reveals Lineup of Federation Kits for the Fifa World Cup 2022
The kits for Argentina, Germany, Japan, Mexico, and Spain are constructed using materials and textures to help keep players feeling cool with HEAT.RDY technology is optimized to keep players feeling comfortable.
adidas Collabs with Rohit Sharma, Launches a Sustainable Indian Cricket Collection
This collection comes in continuation with adidas? and Rohit?s long-standing partnership and commitment to end plastic waste.
adidas x Thebe Magugu Launch Tennis Collection
The collection contains a range of apparel pieces, including dresses, tanks and tights.
Adidas & Rick and Morty Partner to Launch X SPEEDPORTAL
Every detail of X SPEEDPORTAL has been designed for the fastest players whilst remaining supremely comfortable, helping them unlock speed in all dimensions.
adidas Collabs with Peloton, Launches Apparel Capsule Collection
The size-inclusive collection features five men?s and six women?s garments, each offered to buyers in multiple color ways.
Adidas Collabs with Victorinox, Unveils EQT 93 Victorinox
For this collaboration of the two well-known lifestyle brands, the Victorinox brand values of iconic design, functionality, quality, and innovation have been creatively combined with the expertise and know-how of the adidas design team.