Aditya Birla Fashion and Retail Limited

Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.

The event, held on Saturday, January 18, at the iconic UB City in Bangalore, was a stunning showcase of style, artistry, and innovation.

Through visually engaging content, collaborations with creators, and targeted activations, the campaign extends its reach while staying true to its authentic narrative.

The brand has also unveiled a new fun T-shirt song for kids.