Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
Conceptualised by Ogilvy, the campaign takes a playful approach to Indian wedding guest lists while showcasing the Bollywood spirit through its characters.
e brand will soon release a new campaign film featuring Sania Mirza, highlighting this association and unveiling a fresh narrative for Allen Solly Womenswear.
This collaboration celebrates art and color like never before, showcasing superior product performance alongside the vibrant world of modern and contemporary art.
The collection boasts over 16,000 designs in gold, polki, and diamond, with an emphasis on reinventing classic styles like polki and kundan, and incorporating local crafting practices.
Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...