Indriya Launches Madhuragini Bridal Collection Inspired by Madhubani Art
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
Birla Estates Teams Up with Gujarat Titans to Drive Fan Engagement Campaign
The campaign will be rolled out across digital platforms, social media, and on-ground activations throughout the Indian T20 League 2026.
Aditya Birla Group Led Consortium to Acquire RCB from United Spirits
The stake is being acquired by a consortium of investors in an all-cash transaction valued at Rs 166.6 billion (Rs 16,660 crore).
Applause Entertainment Partners with Story TV to Launch Premium Microdramas
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
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Peter England X Karan Johar & Rohit Saraf Bring Bollywood Wedding Fashion to Life
Conceptualised by Ogilvy, the campaign takes a playful approach to Indian wedding guest lists while showcasing the Bollywood spirit through its characters.
Allen Solly Appoints Sania Mirza as First-Ever Brand Ambassador for Womenswear
e brand will soon release a new campaign film featuring Sania Mirza, highlighting this association and unveiling a fresh narrative for Allen Solly Womenswear.
Birla Opus Paints Colors the Canvas of Art Mumbai 2024 in Its Second Edition
This collaboration celebrates art and color like never before, showcasing superior product performance alongside the vibrant world of modern and contemporary art.
Indriya’s New Campaign Showcases Mastery of Indian Jewellery Design
The collection boasts over 16,000 designs in gold, polki, and diamond, with an emphasis on reinventing classic styles like polki and kundan, and incorporating local crafting practices.
American Eagle flies to India
Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...
Simon Carter forays in India via licensing tie-up with Aditya Birla Fashion
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...