The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The products are positioned for long days, active routines, and everyday conditions, while offering a stick-based format in a category largely dominated by sprays and roll-ons in India.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
The brand positions the product as a long-term solution focused on scalp health and hair strength rather than a short-term fix.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
The collection adapts key elements from the film into a range of design-led and giftable products.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
Positioned as a long-term solution for healthier hair, Hairloom stems from the idea that effective transformation begins beneath the scalp.
The newly launched range incorporates skincare-focused ingredients such as Pure Hyaluronic Acid, Vitamin C, and Pro Vitamin B5.
The digital film captures relatable, everyday scenarios to emphasise the importance of sunscreen as a daily skincare essential.
Disney takes centre stage this season with six all-new collections inspired by beloved characters and cultural moments.
The Face Shapewear has been created to suit a broad range of users, underscoring House Of Beauty India’s focus on accessible and user-friendly beauty solutions.
At the heart of the collection is a fragrance that balances vibrancy, sophistication, and nostalgia.
The new concealer has been developed with a clear focus on addressing the specific needs of Indian skin tones, undertones, and climate conditions.
The partnership reinforces the brand’s focus on skinimalism and science-led skincare solutions tailored to evolving Indian consumer preferences.
Within the experience, players step into the role of makeup artists preparing characters for important life moments.
The campaign was designed to visually mirror the product’s lightweight, soft-matte texture through an airy and romantic setting.
On Day 1 of the event, Shaily Mehrotra, Founder & CEO, Fixderma, took part in a panel discussion alongside actor Isha Koppikar.
Seoul Searching is part of a broader edutainment-led approach designed to deepen engagement and drive repeat interactions on the platform.
With its multi-use versatility across cheeks, lips, and eyes, BFF adds instant warmth, dimension, and freshness to any look.
Inspired by the brand’s award-winning bestseller, known for its warm and indulgent aroma, the limited-edition ice cream translates familiar scent notes into flavour.
The event brought together industry insiders, with Brand Ambassador Palak Tiwari joining as the star guest.
The collection features four thoughtfully curated boxes that pair The Body Shop’s iconic skincare and body care products with indē wild’s popular essentials.
The association felt natural and creatively aligned, given the film’s vibrant, youthful tone and its glamorous female cast.
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