The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The beverage range has been designed to cater to different flavour preferences.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The Glenwalk has expanded across 18 states and union territories in India and has partnered with more than 50 distribution companies.
In January 2025, Kati Patang Lifestyle had entered the UK market by acquiring a 23 percent stake in CHADKP Holdings Limited.
The campaign is set against the backdrop of the Amalfi Coast, known for its lemons, and highlights the lemon and mint positioning of the beverage.
The film begins like a conventional cricket commercial, with a full production setup and Jaideep Ahlawat in the director’s role.
Panday will feature in the campaign and contribute to content across Limca’s social media platforms, including Instagram.
The release also incorporates a strong Bengaluru connection through its packaging, designed by artist Paul Fernandes, known for his “Bangalore Pictorial” illustrations.
The partnership will focus on India’s premium home appliance segment.
The event is expected to attract a wide mix of music lovers and concertgoers who value live entertainment and community-driven celebrations.
For Kati Patang Lifestyle Limited, the Motoverse edition represents a step forward in building a community-led lifestyle brand grounded in shared experiences.
The collaboration will be activated across out-of-home, print, and digital platforms, as well as select cultural spaces.
The Playboy Energy Drink features 200mg of caffeine, Vitamin B-Complex, and L-Carnitine, while containing just 30 calories per serving.
The collaboration was officially marked with an exclusive unveiling at Barista’s flagship café in Vasant Vihar, New Delhi.
Sourced from Colombia’s finest coffee-growing regions, the beans are graded Supremo — the country’s highest classification for premium coffee.
The collaboration introduces three exclusive hampers — Classic, Indulgence, and Luxe — designed for premium gifting during the festival of lights.
The centerpiece of the campaign is a lively brand film featuring Sprite’s youth icon and brand ambassador, Sharvari, alongside comedy king Sunil Grover.
The first offering from D’YAVOL Spirits—a luxury tequila—is slated for release in the coming months, with an ambition to cater to both Indian and global markets.
With the introduction of these smaller formats, Smoke Lab Vodka is not only catering to travel and gifting needs but also encouraging trial among first-time buyers.
Part of Indri’s broader strategy to expand in global travel retail, the City Series aims to celebrate iconic cities through exclusive Single Cask releases.
GLOBUS ANSA Private Limited attributes the launch’s success to combining Caribbean brewing heritage with Indian production expertise.
The three new flavours represent distinct moods and moments for today’s discerning consumers.
In line with its commitment to tap into vibrant youth culture, the brand has rolled out “The Legendary Hook Off Contest” in partnership with Melvin Louis.
Its clean, smooth profile and carefully developed flavour range are aimed at those who enjoy exploring their palate with confidence and flair.
This partnership will focus on the manufacturing, marketing, and distribution of Bisleri’s extensive beverage lineup across the Middle East and Africa, beginning with its UAE debut in 2025.
Further broadening its appeal, DeVANS has recently introduced two new lagers under the Six Fields umbrella — Six Fields Pilsner and Six Fields Brute.
Shreyas joins the global ambassador lineup alongside Michele Morrone, who represents Hell Energy internationally.
Known for its vibrant and confident persona, Magic Moments sees this collaboration as a natural fit with Sanon’s fearless and stylish image.
The activation continues through April, with a total of 50 streamers set to go live, strengthening NESCAFE’s connection with India’s growing gaming audience
The whisky has been released in two variants: one bottled at 50 percent ABV for the Indian market, and the other at 58.5 percent ABV for international distribution.
Campa has announced Ram Charan as its official brand ambassador.
The newly launched products—Hamdard ElectrORS Electrolyte Drink, Hamdard Asli Milkshakes, and Hamdard Refresh Nariyal Paani—are manufactured at the brand’s state-of-the-art aseptic packaging facility in Aurangabad.
This groundbreaking collaboration brings together Camikara with Fort City’s beloved Jaggernaut, a brew made using palm jaggery from Andhra Pradesh.
The festival will feature four dynamic stages, with Corona taking over the main stage—renamed the Corona Sunsets Stage.
As part of this collaboration, Sharvari will headline Sprite’s latest campaign, "Sprite, Thand Rakh," which aligns with the brand’s signature messaging of staying cool in all situations.
The campaign positions the drink as a refreshing companion for everyday moments, emphasizing its real orange juice with pulp.
Spinner is crafted to deliver premium hydration with three refreshing flavors—Lemon, Orange, and Nitro Blue—offering an energizing and thirst-quenching experience.
Bringing the catchy tagline “Aur Kuch Nahi Mangta, Sirf Fanta Mangta” to life, the campaign film takes a fun and quirky approach to indulgence.
In an unprecedented move, the National Games will feature a fully sustainable beverage solution, alongside several other eco-conscious initiatives.
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