In India, beta testing for Disney+ went live on March 11?and was withdrawn a day later.
2018 has been a phenomenal year for the brand licensing and merchandising industry in India. Not only the market witnessed a bevy of global IPs marking their foray in India, but also a plethora of Ind...
DQ Entertainment ? the producers and distributors of children?s animated content have announced appointment of Netherlands based European and Global Licensing (EGL) as the global master toy licens...
American-Dutch sports and clothing company?HEAD Sports GmbH has inked pact with?Kredo Beauty, to launch the HEAD Fragrances in India.?We are delighted to collaborate with Kredo Beauty Private Lt...
Monetizing on the fad for emoticon, the Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France.Together with Mondelez, Smiley has released on-pa...
Fashion brand H&M has joined forces with British interiors brand Morris & Co to launch a new tailored collection this autumn. Featuring some of the most recognized Morris prints, the new range...
Next Wave Multimedia - the mobile gaming company and subsidiary of Nazara Technologies Ltd. has announced?its association with Cricket Australia to launch a new ?Big Bash Cricket? game, leveragin...
Kodak - the iconic technology company focused on imaging has teamed up with?fashion retailer Forever 21 for a new apparel collection for the Fall 2018 season.The collection features some of the Kod...
Super Plastronics Pvt. Ltd. (SPPL) - the licensee of Eastman Kodak Company has announced its offline expansion with its retail presence in Croma, Aditya Birla More and METRO Cash & Carry stores ac...
Reliance Entertainment venture Zapak has launched Little Singham mobile game based on Discovery Kids' TV series "Little Singham", produced by Rohit Shetty Picturez and Reliance Animation.Breaking al...
Amidst the world going gaga over emojis and companies like Apple, Google and Microsoft building their own emoji libraries for phone users to play with, #Emoji has taken the digital world by storm. Ban...
Betting big on the activewear segment for for women,?Bollywood actress Jacqueline Fernandez, along with Mojostar, has unveiled the her apparel brand Just F collection exclusively on Amazon Fashion.T...
Authentic Brands Group LLC (ABG), owner of a global portfolio of Celebrity & Entertainment and Lifestyle brands, has closed on its acquisition of Nine West and Bandolino.ABG acquired the two bra...
Dreamline - the home & fashion brand by Future Group, has collaborated with eminent designer brand - India Circus by Krsnaa Mehta for a range of home furnishing products.The ?India Circus? c...
Betting big on the power of capsule collections through brand licensing, fashion retailer Forever 21 has partnered with the beverage major the Coca-Cola Company for an exclusive apparel collection.I...
Barbie, from the house of Mattel Toys, launched an India-exclusive collection of dolls inspired by several cultural aspects of India. The collectibles, from the Colours of India series, will ...
Converse ? the wholly owned subsidiary of NIKE has unveiled its exclusive collection in collaboration with Miley Cyrus to India. A true reflection of Miley?s personal style and influences ? bold...
Ahead of the release of the much-awaited Avengers: Infinity War, JACK & JONES India hops on to the Avengers bandwagon.Offering Marvel fans the chance to flaunt their love for the invincible supe...
The charm and brand value of the iconic character Mickey Mouse refutes to fade away anytime soon. This mascot of The Walt Disney has time and again wooed the retailers and next in the league is Bestse...
Technicolor SA, owned TV brand Thomson has launched a range of smart TVs along with its Indian licensee Super Plastronics Pvt Ltd (SPPL). Done in collaboration with Business France (Trade Section of t...
Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand Just F with Mojostar. Just F is a female-only fitness and fashion brand created with an aim to bring the ?...
Manchester City and Tinder have announced a new, multi-year partnership to bring Tinder users and passionate football fans together across the globe.To celebrate the partnership, Tinder is also swit...
Joining the chase to cash in on IPL 2018, state-run telecom firm BSNL has announced a 153GB mobile data pack for Rs 258 with 51 days validity.?BSNL presents IPL pack Unlimited data STV-248 for pre...
Marie Claire, the French Beauty and fashion magazine has collaborated with Optiline Eyewear to launch Marie Claire collection of Eyewear. The collaboration was facilitated by Bradford License India, t...
In a bid to strengthen its fashion portfolio, Future Specialty Retail Limited (FSRL) the fully-owned subsidiary of Future Lifestyle Fashions (FLF) has signed a long-term license agreement for the Lee ...
Joining the?Big League of cricket frenzy in India,?BURGER KING has announced a?targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions, the Mumbai Indians!...
With the madness of Indian Premiere League (IPL) just around the corner, the Marvel?s Avengers and Kolkata Knight Riders (KKR), have joined forces for a special edition merchandise range this season...
Shares of Mandhana?Retail Ventures Ltd. (MRVL) slumped by 15 per cent from day's high today after?a Jodhpur court convicted actor Salman Khan in a 1998 blackbuck case. MRVL is the apparel licensee?...
Confectionery and chocolate major Hershey India Pvt Ltd has announced the appointment of Herjit S. Bhalla as the company?s new Managing Director. He brings extensive experience in building consumer,...
Amping up its brand portfolio, American brand development and licensing company Authentic Brands Group (ABG) has acquired the business of Nautica from VF Corp.ABG?already owns a?global portfolio o...
As the Powerpuff Girls head for their 20th anniversary celebration, Cartoon Network has teamed up with British fashion designer Katie Eary to launch a line of Powerpuff Girls womenswear.T...
Italian Series A football club AC MILAN has announced an official long-term partnership with PUMA.?Effective 1st July 2018, PUMA will become the official partner of AC MILAN and the global technical ...
ESL (Electronic Sports League), the world?s largest esports company has invested in mobile gaming startup Nazara Technologies Limited for a minority stake in it. The investment will be used to scale...
French car-maker Renault India, that has created ripples in automobile industry with Renault KWID has taken the industry by storm as it launches KWID superhero edition with Marvel's Avengers.Touted ...
Nazara, in its bid to enter the stock market, has filed a draft red herring prospectus with capital markets regulator Securities and Exchange Board of India. This is the fir...
Universal Brand Development and The LEGO Group have launched their largest Jurassic World partnership till date.Ahead of the cinema release of Jurassic World: Fallen Kingdom, Universal and the LEGO ...
Hrithik Roshan's fashion brand HRX is eyeing Rs. 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.Besides,...
WWE has joined forces with mobile game outfit, Reliance Games to launch WWE Mayhem, an arcade action game featuring WWE Superstars and Legends.The game will offer an enhanced gameplay exper...
Expanded its licensing programme into India, BLACK+DECKER™?has secured a deal with Stovekraft to introduce a line of branded kitchen and home appliances.As per the deal, Bengaluru based Stov...
After Oggy and the Cockroaches, Xilam has signed a presale for its new animated series ?Mr Magoo? to Cartoon Network Asia.As a part of the deal, Cartoon Network Asia will air the 78 x 7-minute s...
Counterfeit products and grey market has been a major hurdle for the licensing fraternity in India, thus pushing the brand owners to ramp up and protect their intellectual?property.Working on same ...
in a bid to strengthen its comic brands in Indian market, Graphic India Pte Ltd. has raised $5 million in a round led by Liquid Comics LLC with participation from other investors including Start Media...
Mumbai-based mobile gaming company Nazara has raised about $51.1 Mn in a funding round led by IIFL Special Opportunities Fund.Nazara, popular for its 'Chhota Bheem' game, had gross customer billings...
King Digital Entertainment, the developer of highly popular mobile game Candy Crush has inked pact with one of the leading Indian designers Mrinalini Chandra for a range of jewelry.A part of strateg...
Ahead of the theatrical release of much awaited LucasFilm Star Wars: The Last Jedi, Tata Motors has announced alliance with Disney India. The movie is expected to release on December 15th 2017 in the ...
Mobile game developer Gameloft has joined hands ?with Studiocanal and The Copyrights Group to launch a mobile game based on Paddington bear.Titled as ?Paddington Run? the app game arrives as St...
Marking it?s foray into the licensing & merchandising, Reliance Entertainment has launched exclusive Golmaal Again merchandise across hundreds of toy stores in India.This exclusive merchandise...
Betting big on the popularity of cricket in India, Diageo-owned Bengaluru franchise Royal Challengers Bangalore (RCB) has forayed into consumer products segment to explore retail merchandise of licens...
Comic Con India, a comic-based convention held across several countries, has signed up a unique licensing deal With Archie Comics to bring Archie & The Riverdale Gang to India. Comic Con India &am...
Reckoning the power of Brand Licensing, Piaggio?has forayed into fashion and lifestyle space with its auto brand?Vespa.Industry leading brand licensing agency, Global Icons, brokered the deal betw...
Fashion retailer American Eagle Outfitters has entered into a multi-year agreement with the Aditya Birla Group to open licensed retail locations throughout India.Through the agreement, American Eagl...
British designer brand Simon Carter has marked its foray into the India market through an exclusive licensing agreement with Aditya Birla Fashion Retail.Aditya Birla Fashion and Retail Ltd (ABFRL) h...
In a bid to amp up its presence in merchandise segment, the animation, gaming, live action entertainment production and distribution group DQ Entertainment (DQE) has appointed a bevy of new licensing ...
Betting big on the power of capsule collections,?BESTSELLER India has?launched yet another?limited edition?collection under its women centric jeans brand ONLY....
Orka has partnered with Purple Turtle to launch Bean Bags & Ottomans in India & Middle East. Aggressively planning to capture the promising pre-school kids category in the region, Orka, world'...
Hello Kitty?s parent company Sanrio has joined forces with Bandai Namco Entertainment to debut a new collaboration titled Hello Kitty ♥ Pac-Man.Commenting on the association, Eric Hartness,...
Hearst Magazines International?- the publisher of Cosmopolitan and Esquire, has set the plans rolling for?brand licensing as an expansion strategy in India. As reported by Mint, the publisher has pl...
Bennett, Coleman & Co. Ltd. (BCCL), one of India?s leading multimedia groups, has?revealed its first tranche of licensing partners for Miss Diva.Miss Diva is a part of Femina Miss India pagea...
California based toy manufacturer?Playmates Toys has forayed its ?Ben 10? inspired toy line as a limited exclusive at Toys ?R? Us stores across the U.S. an...
Extending the brand 'Being Human' brand named after Being Human Foundation, Bollywood actor Salman Khan has forayed into electric bicycle segment.The e-cycles are available in two variants - BH12 an...
Universal Music India has announced that Vinit Thakkar has been promoted to senior vice president, Universal Music India.The head of Digital, Licensing and new Businesses in India, Thakkar in his ne...
Expanding its licensing presence, Entertainment One (eOne) has launched its hit preschool property PJ Masks in the Asia Pacific and Latin America. Also the brand has secured new licensing and merchand...
Reinforcing its aggressive retail expansion, world's largest toy maker Mattel has?partnered with FirstCry - the online baby and kids store.This partnership will enable Mattel?s Fisher-Price to ex...
Post making a mark online, cricketer Yuvraj Singh owned casual-wear brand YouWeCan is now slating plans to take offline route.The brand intends to launch four?stores across Hyderabad, Varanasi, Del...
Rovio Entertainment, popular for its property Angry Birds, has appointed Simo H?m?l?inen as the new head of its brand licensing business.A part of the global strategy, this move is aimed at stren...
With Baahubali 2 smashing box office records every day, Arka Mediaworks has left no stone un-turned to make the magnum opus the first ever home-grown tentpole franchise, which is evident from the reco...
Strengthening its existing portfolio, Amazon Prime Video has now acquired Disney India?s animated series ?Astra Force?.Produced by Graphic India, ?Astra Force? features Bollywood superstar...
Europe?s leading men?s fashion brand Jack & Jones has partnered with National Basketball Association for an exclusive capsule collection, the company said in a statement.?NBA is an iconic ...
In the biggest multi-geography bet on cricketing gear, sportswear brand Zeven has bagged the licensing rights for International Cricket Council (ICC) merchandise in 23 key markets, including India.Z...
AIM-listed fashion retailer Koovs has launched an exclusive fashion collaboration with Disney, featuring iconic characters Mickey and Minnie Mouse.The company has created around 100 'Pop Art' styles...
As a part of its brand licensing strategy, BlackBerry is now looking to join forces with manufacturers across various categories to?integrate BlackBerry Secure software into both BlackBerry-branded a...
WWE has announced to?launch WWE Shop, the official online source of WWE merchandise in India.This announcement came just in time of?WrestleMania. The online store will retail?WWE merchandise incl...
Smiley has inked deal?with?leading French supermarket and hypermarket chain Auchan, marking the brand's 20th anniversary....
DHX Media, one of the world?s leading pure-play children?s content companies, has extended more than three-dozen of its kids? series to India while inking a licensing agreement with Amazon Prime...
Mandhana Retail Ventures Ltd. (MRVL), a listed company that owns apparel rights for?actor Salman Khan, witnessed a sharp surge in its share price rise Wednesday after the actor's acquittal in an arms...
Hotstar has partnered with Disney India to bring its slate of titles onto its video streaming platform. Earlier Disney India announced a television rights deal with Star India in December last year, a...
Marie Claire, the French women?s magazine has marked its foray into eyewear segment in India. The brand has inked licensing agreement with Optiline Eyewear which entitles the latter to manufacture, ...
Mobile Gaming has been one of the most swift extensions for Bollywood movies these days and is being taken up by gaming industry stalwarts. Working on similar sidelines,?Hungama Digital Media has lau...
The Smiley Company has appointed Dream Theatre to represent the Smiley brand in India. Smiley has been one of the most recognised icons in the world and an iconic global and lifestyle fashion brand....
Siddharth Roy Kapur is soon stepping down as the M...
Sony Pictures Consumer Products has announced Bradford License India as the licensing agent to represent it's upcoming film?Emojiemovie: Express Yourself in India. The studio has?tapped 12 licensing...
India's all-rounder cricketer Ravindra Jadeja has?signed a three-year contract with Baseline Ventures. This contract also marks an end to?his innings with Rhiti Sports as t...
Sports marketing firm, Baseline Ventures has been appointed as the licensing agency of one of the prominent league football clubs of Premier League - Liverpool. This alliance...
In a bid to fund its expansion plans, M&B Footwear, popular as the footwear licensee for Lee Cooper in India, is looking to raise up to Rs 100 crore. The scale-up plans includes opening standalone...
In a bid to cement its position in fashion and lifestyle segment, eCommerce major Flipkart is sketching roadmap to enter into exclusive licensing agreements with several brands including Provogue, Swi...
Enthralled by the responses received by Star Wars and Captain America capsule collection of Jack & Jones, Bestseller India - the parent company has yet again inked pact with Disn...
Betting on the?burgeoning global smartphone market, Tata Motors owned Jaguar Land Rover has extended license to introduce?branded smartphones and accessories.The British automotive brand has inked...
one of the leading fashion houses Versace Home has partnered with Mumbai based ABIL Group (Avinash Bhosale Group) for their new project ABIL Mansion at Hughes Road in South Mumbai.The all-duplex sky...
TI Cycles popular for BSA and Hercules cycle brands, has launched the Belgium-based bicycle brand Ridley, in the Indian market under a licensing agreement.
AS per the agreement, the company will laun...
AS per the agreement, the company will laun...
Lifestyle and fashion television channel Fashion TV has now premiered into salon segment in India after lending its names to bars and residential projects in the country.The first two F Salons have ...
New York-based women?s lifestyle brand Kate Spade has arrived to India, credits to retail license agreement with Reliance Brands.Lead by Mukesh Ambani, Reliance Brands will support Kate Spade to e...
Betting big on upcoming Shahrukh Khan starrer movie Fan, home-grown gaming studio 99Games has inked a multi-year?pact with Yash Raj Films to launch their product, 'FAN: The Game', pr...
Mattel, Inc. one of the prominent players in toys and family products, has yet again hit headlines as the Fisher-Price? Bright Beats Dance & Move BeatBo received the highly admired Toy of the Yea...
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