BoxLunch Expands Merchandise Portfolio with Outdoor Collection
The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
Moonbug Expands Licensing with Carter’s Product Partnership
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Beano Partners with Mr Jones Watches for Dennis the Menace Collection
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
Bombay Dyeing Launches Summer 2026 Collection
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs.
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HELL Energy Drink Joins T20 Mumbai League 2026
A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
Juicy Chemistry Expands Organic Beauty with New Collaboration
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
SEVA Home Expands Luxury Fragrance Portfolio
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The Devil Wears Prada Returns with Brand Collaborations Across India
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
Bisleri Partners with Patriot for Limited-Edition Packs
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
Go Colors Expands Prajakta Koli Collaboration
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
Divine Solitaires Expands into Smaller Diamond Segment
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
Arrow Expands Occasion Wear Range with Moments Collection
The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings.
Garnier India Partners with Neha Doodles for Mother’s Day Care Box
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
Craft Buddy Partners with Hello Kitty for New Range
The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences.
KLAW Unveils Super Sprout Sticks, Enters New Snack Category
The launch marks the brand’s entry into what it describes as India’s first Supersprout snack category, as companies continue to expand offerings aligned with health-focused consumption trends.
Hasbro Expands into Book-based Games with Fourth Wing
The games are designed around the fictional setting of Navarre, allowing players to engage with elements from the Riders Quadrant through strategy-based gameplay.
LEGO Unveils New DC-3 Aircraft Set for Collectors
The model consists of 1,903 pieces and is based on the 1930s twin-engine aircraft that played a key role in the development of commercial aviation.
Jaipur Rugs Partners Vimar1991 to Launch Atelier Collection
The collaboration brings together Vimar1991’s textile capabilities and Jaipur Rugs’ artisan-led production model.
TrueSilver Expands Portfolio with Half and Half Range
The company has launched the Half and Half collection, a dual-tone jewellery range that combines sterling silver with gold plating.
Thomson Expands into Refrigerators in India Market
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
Luxor and Crayola Partner to Enter India Market
The collaboration will focus on expanding access to creative tools for children, with an emphasis on learning, self-expression, and skill development.
Reliance Retail Tira Signs Ahaan Panday as Brand Ambassador
With this appointment, Tira becomes one of the first beauty retailers in India to onboard a male celebrity ambassador, reflecting a broader shift in how beauty is being positioned in the market.
Cotton On Enters India With Apparel Group India Deal
The model will include a nationwide network of physical stores, a dedicated e-commerce platform, and presence across key online marketplaces.
MARS Cosmetics Partners Brands for Valentine's Push
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.
Nexxus Partners Magnolia Bakery in Mumbai
The event was held at Magnolia Bakery in Bandra, where the collaboration combined Nexxus New York’s magnolia-infused hair care range with Magnolia Bakery’s dessert offerings.
HELL Energy Drink Signs Mohammed Siraj as Brand Ambassador
The association aligns with the brand’s positioning around performance, mental strength and consistency under pressure.
ARROW Expands Portfolio with Women's Wear Debut
The move extends ARROW’s design approach into women’s fashion, with a focus on modern workwear suited to contemporary lifestyles.
Catch Salt and Spices Joins MasterChef India Season 9
The partnership covers a full season run across Sony TV as a Co-Powered Sponsor and Sony LIV as a Co-Special Partner and will be active from January to March 2026.
Gully Labs and Nivia Unveil Maidaan Streetwear Capsule in India
The collaboration marks the first major streetwear initiative between the two companies as they work to build a lifestyle-driven category for younger audiences.
ASICS SportStyle and Doublet Team Up for New GEL-Quantum 360 I Amp Sneaker
The model incorporates design elements that reference textures and shapes associated with the era, bringing visual creativity to a performance-driven silhouette.
Tego Introduces Revive Collection With Focus on Durable Activewear
The company states that the line is meant to support real daily schedules, allowing users to move between active and non-active moments without changing outfits.
Calvin Klein Expands Grooming Line With New Body Mist Collection
The launch features four variants designed for daily use, with scents formulated to be worn individually or layered to create a personalized fragrance profile.
Bear House Expands Menswear Range With Travel-Inspired Collection
The collection takes cues from the pace, color and movement associated with Bangkok and is aimed at young men navigating new spaces, routines and environments.
Lyne Originals Expands Audio Lineup With New Neckbands and TWS
The company said the new lineup is designed for everyday use cases such as music streaming, gaming, content consumption and mobile charging.
Nike Rolls Out New Mind Footwear With Shubman Gill in Global Push
The campaign spotlights Gill as he demonstrates the mindset behind Nike Mind, which focuses on helping athletes remain present during periods before and after competition.
Hibiscus Monkey Expands Into Foot Care With Launch of Foot Balm Stick
The company said the new product applies the same formulation standards used in facial skincare to a category that has remained underserved in India.
Virgio Partners With Uppercase to Launch Sustainable Travel and Work Gear Collection
Both companies stated that sustainability should not be limited to specific categories such as clothing or travel, but should extend across lifestyle choices.
H&M Launches Official Lollapalooza India 2026 Merchandise Collection
The limited-edition lineup has been designed for festival settings and reflects the growing link between fashion, culture and live music events in India.
Coach Ties Up With GlassesUSA.com for Limited Eyewear Drop
The collaboration marks a strategic move to blend data-led design with fashion brand equity, targeting digitally engaged consumers seeking exclusive online launches.
WildBrain to Sell Remaining Peanuts Stake to Sony for $630 Mn
The transaction is expected to allow the Toronto-based family entertainment company to fully eliminate its debt and generate more than $40 million in surplus cash for reinvestment.
Authentic Brands Expands Blue Sage Partnership Across Surf Labels
Under the expanded agreement, Blue Sage Accessories will manufacture wetsuits and a wider range of accessories for several of Authentic’s key brands in the United States.
IWC Brings Formula 1 Racing Simulator Experience to Bengaluru
Following its India debut in Mumbai last month, the Bengaluru activation marks the next stop in the brand’s planned rollout across key cities, with New Delhi scheduled for January 2026.
Tekken 8 Apparel Line Returns With New Venum Collab
The new collection follows the response to the first release and continues to bring game-inspired designs into the combat sports and athleisure retail space.