The partnership aims to combine traditional gemstone expertise with technology-driven astrology to enhance consumer awareness, education, and digital engagement.
As part of the campaign, the brands have introduced three limited-edition beverages: Ube Diamond Velvet, Ube Matcha Shine, and Jasmine Ube Bling.
The range includes T-shirts, polo shirts, hoodies, sweatshirts, and co-ord sets, catering to consumers seeking casual and lifestyle-focused menswear.
The showcase marks the second collaboration between R|Elan and HUEMN at the fashion platform and will also coincide with the unveiling of R|Elan’s renewed brand identity as the company enters its eighth year.
The comfort-tech brand, known for introducing SmartGRID technology in the Indian mattress market, offers a portfolio that includes mattresses, ergonomic chairs, recliners, sofas, pillows, mattress protectors, and other comfort products.
The latest collection focuses on craftsmanship, comfort, and functionality, with designs created for both everyday wear and formal occasions.
The five-piece ready-to-wear collection combines elements associated with the Grateful Dead's artwork and cultural legacy with Mikati's design approach.
The nine-piece unisex collection has been created to coincide with the Formula 1 TAG Heuer Gran Premio de España 2026, which will take place in Madrid at the newly developed Madring circuit.
The projector runs on Android 14, enabling users to access streaming content directly without the need for external media devices.
The licensed apparel range combines elements from the McLaren Racing brand and Sega's Sonic the Hedgehog franchise, targeting consumers interested in motorsport, gaming, and pop culture merchandise.
The Fall collection draws inspiration from London's art, culture, and creative landscape, featuring a range of menswear essentials including outerwear, knitwear, shirts, and casual wardrobe staples.
The platform focuses on early learning skills such as numbers, counting, mathematics, memory, logic, and problem-solving.
The campaign features music artists Tate McRae and Emilia Mernes alongside professional volleyball player Harper Murray, bringing together personalities from music and sport.
Stoa Paris operates across the bedding, home décor and home furnishing categories, with products influenced by Parisian design.
As part of the agreement, the companies will introduce a new footwear collection, which is scheduled to launch in Fall 2027 through select retailers and online channels.
The updated design features a heavy rubber outsole while retaining the signature moulded rubber upper. It also includes two removable foldover tongue options in faux croc leather and patent leather.
Following the acquisition, Authentic Studios and Authentic Live will support the expansion of the Care Bears franchise through new content, live experiences, and audience engagement initiatives.
The appointment is part of the brand's strategy to deepen its engagement with young consumers who increasingly view jewellery as an everyday fashion accessory rather than something reserved for special occasions.
The series will be produced by STUDIOCANAL, Heyday Films, and Submarine, with writer Sara Daddy serving as head writer and screenwriter.
The company is also expanding its retail footprint. Its first flagship Daewoo experience store in Delhi is expected to open soon, while three additional outlets are already planned.
The collaboration marks the company's entry into character-based licensed products, beginning with a new collection of PickSip 40 tumbler bottles.
The collaboration, facilitated by licensing agency DeAPlaneta, introduces Care Bears products across multiple categories through LPP's retail network.
As part of the enhanced partnership, WildBrain CPLG will now oversee location-based entertainment initiatives for the Miraculous franchise across EMEA and APAC markets.
The latest collection builds on the partnership between the two brands and focuses on reinterpreting a traditional French footwear style through designs that reflect the identity of La Vache qui rit.
Through the campaign, Thomas Crick highlights the role fathers play in shaping life experiences and milestones, while encouraging shoppers to mark the occasion with thoughtful purchases.
The collection marks a tribute to Monroe's legacy as the industry approaches the 100th anniversary of her birth.
At the event, Virat Kohli is expected to unveil the next phase of the brand while customers collect their footwear and participate in a range of brand-led experiences.
The new range was developed in partnership with Sweet Shop USA and Earthbound Brands and features a selection of chocolate products based on Drummond’s favourite flavours.
The collection includes products based on franchises such as Snoopy, Jurassic Park and The Lord of the Rings, combining character-led merchandise with outdoor and casual fashion categories.
In addition to clothing and textiles, the partnership also includes products from Skip Hop such as backpacks, water bottles, snack cups and toys inspired by CoComelon and Blippi.
Dennis points to the minutes, while Gnasher indicates the hours as part of the animated design inspired by the comic characters.
The Wonderland Glow collection has been developed for children’s bedrooms and includes glow-in-the-dark bedding designs.
A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
The collaboration brings together the two Ecocert-certified brands through a product range focused on organic and ingredient-led skincare formulations.
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The participating brands include Allen Solly, John Jacobs by Lenskart, Bewakoof, Diet Coke, Tira Beauty, TRESemmé, Myntra, and The Souled Store.
The campaign is also supported by in-store branding, branded Bisleri trucks across key markets, and promotions on digital and social media platforms.
Unlike the first phase of the collaboration, which introduced Prajakta Koli as the face of the campaign, the second drop shifts attention towards the product range itself.
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
The collection includes a range of summer-focused shirts, suits, and blazers designed for wedding-related events and social gatherings.
The initiative encourages consumers to gift the Care Box to their mothers as part of a campaign centred around everyday acts of care and appreciation.
The collection is designed to cater to demand among younger consumers and collectors, including Gen Z audiences.
The launch marks the brand’s entry into what it describes as India’s first Supersprout snack category, as companies continue to expand offerings aligned with health-focused consumption trends.
The games are designed around the fictional setting of Navarre, allowing players to engage with elements from the Riders Quadrant through strategy-based gameplay.
The model consists of 1,903 pieces and is based on the 1930s twin-engine aircraft that played a key role in the development of commercial aviation.
The collaboration brings together Vimar1991’s textile capabilities and Jaipur Rugs’ artisan-led production model.
The company has launched the Half and Half collection, a dual-tone jewellery range that combines sterling silver with gold plating.
The French consumer electronics brand will introduce around eight refrigerator models, focusing on the entry-level segment where a significant share of demand exists.
The collaboration will focus on expanding access to creative tools for children, with an emphasis on learning, self-expression, and skill development.
With this appointment, Tira becomes one of the first beauty retailers in India to onboard a male celebrity ambassador, reflecting a broader shift in how beauty is being positioned in the market.
The model will include a nationwide network of physical stores, a dedicated e-commerce platform, and presence across key online marketplaces.
The campaign strategy focused on aligning brand partnerships, creator engagement, and digital advertising to maximise reach during the Valentine’s Week period.
The event was held at Magnolia Bakery in Bandra, where the collaboration combined Nexxus New York’s magnolia-infused hair care range with Magnolia Bakery’s dessert offerings.
The association aligns with the brand’s positioning around performance, mental strength and consistency under pressure.
The move extends ARROW’s design approach into women’s fashion, with a focus on modern workwear suited to contemporary lifestyles.
The partnership covers a full season run across Sony TV as a Co-Powered Sponsor and Sony LIV as a Co-Special Partner and will be active from January to March 2026.
The collaboration marks the first major streetwear initiative between the two companies as they work to build a lifestyle-driven category for younger audiences.
The model incorporates design elements that reference textures and shapes associated with the era, bringing visual creativity to a performance-driven silhouette.
The company states that the line is meant to support real daily schedules, allowing users to move between active and non-active moments without changing outfits.
The launch features four variants designed for daily use, with scents formulated to be worn individually or layered to create a personalized fragrance profile.
The collection takes cues from the pace, color and movement associated with Bangkok and is aimed at young men navigating new spaces, routines and environments.
The company said the new lineup is designed for everyday use cases such as music streaming, gaming, content consumption and mobile charging.
The campaign spotlights Gill as he demonstrates the mindset behind Nike Mind, which focuses on helping athletes remain present during periods before and after competition.
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