As part of the campaign, the brand is working with cricket personalities and digital creators to share their own first-match stories.
The campaign also features limited-edition cricket-themed packaging available on quick commerce platforms.
This year, however, Cadbury 5Star aims to make this the "last Valentine’s Day ever" by enlisting an unexpected ally—uncles.
Mondelez India brings this poignant message to life, urging consumers to pause and relish the exquisite notes of Cadbury Bournville’s intense dark chocolate.
The campaign introduces a playful concept—AI progressing so fast that humans might struggle to keep up, losing opportunities to pause and unwind.
To make this collection even more appealing, Cadbury has partnered with Bollywood’s beloved couple, Saif Ali Khan and Kareena Kapoor Khan, lending an air of glamour and sophistication to the launch.
Monetizing on the fad for emoticon, the Smiley Company has entered into promotional deals with Mondelez International in Asia and Unilever in France.Together with Mondelez, Smiley has released on-pa...
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