The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The campaign will be rolled out across digital and social media platforms, with regional adaptations planned for different markets.
The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia.
Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
Each Mystery Egg contains a character designed in the brand’s signature duck-inspired style.
The launches include the Star Wars Retro Collection: Star Wars: A New Hope Multipack and the Marvel Legends Series Onslaught figure.
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
The new team kit has been developed with a focus on performance, comfort, and durability.
The collaboration represents the next phase of PUMA’s football-focused product launches for the upcoming tournament.
The new collection reimagines some of the NFL’s most recognized franchises in a smaller format while retaining Funko’s signature stylized design.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
The company has also added the Pink Pineapple Refresher to its menu, a light pink beverage featuring pineapple, raspberry, and hibiscus flavours.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
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