CHK and Artist Chaitanya Dixit Introduce Limited-Edition Sneaker Collection
The collaboration explores the sneaker as a medium for artistic expression, with the collection drawing inspiration from Che's observations of Japan.
BEARPAW Partners with Skyline Apparel Group to Enter Men’s Apparel Segment
The partnership marks another step in BEARPAW's expansion beyond footwear into lifestyle and apparel categories.
Hyundai Taps Micro-Drama Format for Festive Brand Campaign
The series follows the Anand family, who discover on Diwali morning that their festival preparations have gone missing.
Karleo Introduces 15-Piece Couture Collection Inspired by Ballet
Featuring 15 ensembles, the collection brings elements of ballet into the brand’s bridal and eveningwear designs.
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Kalyan Jewellers Introduces New Wedding Campaign with Amitabh Bachchan, Sreeleela
The 105-second campaign film revolves around a young girl who discovers a mysterious golden bangle in an ancient forest setting.
Nike x LEGO Brings Space-Themed Sneakers, Hoodies and Basketball Shorts
The Nike x LEGO collection draws inspiration from basketball, space exploration, and personal expression.
iD Fresh Food Releases New TV Commercial for Batter Range Under 'iD Ka Idea' Campaign
The film highlights the relationship between two sisters and their mother's influence on food choices, focusing on the convenience of preparing home-style meals.
Raj Diamonds Collaborates with Gaurav Gupta for Diwali Campaign
The collection featured in the campaign reflects the brand's design approach, combining traditional craftsmanship with modern aesthetics.
Safari Industries Partners with Manyavar for Wedding-Themed Luggage Collection
The collection features Safari x Manyavar Eterna Wedding Trolley Bags, available in Dark Champagne and Graphite Blue variants.
London Fog Watches Appoints Arjun Kapoor as Co-Creative Director
As Co-Creative Director, Kapoor will work with the brand's team on product design, creative direction and its broader consumer proposition.
Burger King India Partners with Marvel for Avengers: Doomsday Menu
Beyond the food offerings, Burger King India has introduced special-edition packaging inspired by the film.
VETO to Stream India vs Pakistan Football Match at SAFF Championship 2026
By securing the streaming rights to the regional football championship, VETO is looking to strengthen its position in the digital sports streaming segment.
Cellecor Gadgets Features Kriti Sanon in New TV and Washing Machine Campaign
The campaign features two television commercials (TVCs), each highlighting a different product segment.
John Jacobs X S&N by Shantnu Nikhil Bring Couture-Inspired Eyewear to India
The collection features several signature design details, including the S&N emblem placed along the curve of the frames and metal detailing extending across the temples.
Licious Names Varun Dhawan Brand Ambassador to Strengthen Consumer Connect
The announcement was made alongside the introduction of Sizzl, the company's heat-and-eat snacks and meals range.
VI-JOHN Renews Partnership with Rusk Media's I-POPSTAR for Second Season
Produced by Rusk Media, the music reality show is streaming on Netflix and Alright! TV.
CATS and Zara Join Hands for Theatrical Fashion Collection Ahead of Halloween
The collection targets both theatre enthusiasts and fashion consumers, allowing them to incorporate elements of the musical's identity into everyday dressing.
Backstreet Boys Enter Esports with Backstreet Gamers Team in Global Gaming League
Band members Nick Carter, Howie Dorough, AJ McLean, Brian Littrell and Kevin Richardson have joined GGL as celebrity team owners.
Forevermark Diamond Jewellery Taps Princess Gauravi Kumari for Festive Campaign
Through the campaign film, Forevermark brings together Princess Gauravi Kumari's personal approach to festive styling and Jaipur's cultural heritage.
Spotify Features Gullak Cast in New Diwali Campaign to Promote Festive Music
The films capture familiar household activities associated with Diwali, including preparing laddoos, making rangoli and sorting out tangled decorative lights.
Barbie Takes New DreamHouse on Global Tour with Interactive Brand Experiences
The mobile experience allows visitors to step inside the truck, receive fashion advice, and participate in a prize giveaway.
Noise and Gaana Launch Buds R1 Earbuds with One-Year Gaana Plus Subscription
The Noise Buds R1 feature 11mm dynamic drivers and quad microphones with Environmental Noise Cancellation (ENC).
Helios Luxe Ropes in John Abraham for New Luxury Watch Campaign
As part of the campaign, Abraham will narrate a series of films exploring the identities and philosophies of different watch brands.