adidas Originals Unveils Disney and Brain Dead Collab
The updated design features a heavy rubber outsole while retaining the signature moulded rubber upper. It also includes two removable foldover tongue options in faux croc leather and patent leather.
OPPO Introduces #LiveItYourWay Campaign to Promote Reno16 Series
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
OPPO Introduces #LiveItYourWay Campaign to Promote Reno16 Series
The campaign is accompanied by a refreshed rendition of Jugni, which forms the backdrop to the narrative.
Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
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Hasbro Expands Experiential Entertainment with The Play District Project
Designed as a multi-attraction family experience, the project will bring several of Hasbro’s well-known brands into a dedicated physical entertainment environment.
Bandai Namco Introduces New Godzilla Toy Collections with Customisable Figures
Alongside this launch, Bandai is also introducing Godzilla Scramble, a collectible figure series that adds a playful transformation element to the franchise.
adidas x Brawl Stars Partnership Combines Mobile Gaming, Fashion and Fan Engagement
Additionally, members of adiClub can unlock and redeem digital rewards through the adidas app during the campaign period, including in-game pins, icons, and sprays.
adidas x Brawl Stars Partnership Combines Mobile Gaming, Fashion and Fan Engagement
As part of the partnership, the adidas Starr Cup event is being hosted within Brawl Stars from June 18 to July 2.
Chinese Wok Rolls Out Film-Themed Campaign Featuring Welcome to the Jungle
As part of the collaboration, Chinese Wok will introduce film-inspired branding across stores alongside a series of consumer engagement initiatives.
Hasbro Brings Classic Junior Board Games to Digital with New Gaming Collection
The game additionally supports local multiplayer functionality for up to four participants.
Mia by Tanishq X Lakmē Introduce Summer Styling Collaboration
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
Outright Games and Hasbro Unveil Hasbro Games Junior Collection, Launching November 6
The collection is scheduled for release on November 6 across multiple gaming platforms.
Goals and PUMA Launch Exclusive In-Game Apparel Collaboration for Football Gamers
The partnership makes a collection of co-created virtual apparel and accessories available to the game's global community.
Bisleri Partners with HSBC Rugby Premier League as Official Hydration Partner
The HSBC Rugby Premier League, launched by GMR Sports in association with Rugby India, expanded its format this year by introducing women's franchises in Hyderabad.
KEI Industries Ropes In Rashmika Mandanna as Brand Ambassador
The partnership will be supported by a 360-degree marketing campaign featuring Mandanna.
Nike Celebrates Cristiano Ronaldo’s Six World Cup Goals Milestone with CR7 Gold Boots
The launch is the latest addition to Nike's portfolio of Cristiano Ronaldo-inspired products, which have celebrated several milestones throughout his career.
ITC’s Candyman Signs Biswa Kalyan Rath for Tadka Masala Jelly Campaign
The campaign is being rolled out across digital and social media platforms as part of the brand's ongoing consumer engagement initiatives.
Avvatar Signs Sponsorship Deal with India’s Got Latent to Boost Youth Engagement
The campaign has been conceptualised and executed by Django, Avvatar’s creative and strategic agency partner.
Netflix Expands KPop Demon Hunters Consumer Products Portfolio with Global Partners
As part of the rollout, Vans will introduce a new Golden-inspired collection later this summer.
ZEE5 Adds Sunil Chhetri to Expert Panel for FIFA World Cup 2026 Coverage
Chhetri will join an expert line-up that includes Bhaichung Bhutia, Gurpreet Singh Sandhu, and Igor Štimac.
Titan Smart Partners with Rugby Premier League as Official Timing Partner
As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.
OREO Launches BTS Korean Sweet Pancake Cookies in India with Tiger Shroff
The celebration brought together Bollywood actor Tiger Shroff, digital creators, and BTS fans to mark the arrival of the collaboration in the country.
Burger King Launches Emoji-Themed Collectible Domino Sets for Junior Meals
The new promotion combines the traditional domino game with characters from the emoji brand universe.