Bombay Shirt Company Partners with Rid Burman for Menswear Capsule Collection
The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.
Nuvah Partners with Barkha Singh to Strengthen Brand and Product Strategy
Singh's responsibilities will extend beyond brand communication to include creative direction and product development.
Tanishq Showcases Adhyantara Festive Jewellery Collection with Triptii Dimri
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Sparx Names Tamannaah and Lakshya Lalwani Brand Ambassadors for New Campaign
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
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Tupperware Taps Dia Mirza for New Diwali Campaign
The campaign focuses on how familiar festive practices continue across generations, even as lifestyles and ways of celebrating evolve.
Kajaria's Gresbond Names Ranveer Singh Brand Ambassador for New Campaign
Through the campaign, Gresbond aims to raise awareness about the role of adhesives, grouts and surface-care products in achieving effective tile installation.
Nykaa and L’Oréal Strengthen Kiehl’s Presence With New Skincare Launch
The latest addition, Ultra Facial Meltdown Recovery Cream, is designed to provide immediate relief for skin experiencing stress or irritation.
Mattel Brings Masters of the Universe to Roblox With New Action RPG
The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
Killer Jeans Features Meezaan Jafri in Genes of India Denim Campaign
As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette.
Bonkers Corner Taps Indian Hip-Hop Culture With Hustle Season 5 Collaboration
The Hustle x Bonkers collection features more than 40 styles, including oversized T-shirts, relaxed-fit bottoms and statement layering pieces.
OPPO Partners With Lollapalooza India 2027 to Connect Technology and Music
The association aligns with the Reno series' focus on photography, design, and artificial intelligence (AI)-powered creative features.
UNIQLO India Showcases Fleece Collection With Kriti Sanon and Jasprit Bumrah
The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles.
Tata Consumer Products' Smith & Jones Focuses on Product Quality in New Campaign
The campaign centres on the message, ‘Ho Gaya Na Paste Ka Paste Aur Paani Ka Paani,’ emphasising consistency as a key consideration when choosing ginger garlic paste.
Crocs Brings ‘Feel It All’ to India with KL Rahul-Led Festive Campaign
The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.
Better Nutrition Onboards Varun Dhawan as Investor and Brand Ambassador
Better Nutrition offers a range of staple food products, including atta, rice, dal, and millets, which the company says contain up to twice the amount of iron, zinc, and other essential micronutrients compared to conventional varieties.
Monopoly Expands Lifestyle Presence with MC2 Saint Barth Collaboration
The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming.
BRND.ME’s MYFITNESS Teams Up with Warner Bros. Discovery for DC Collaboration
The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories.
Staze Beauty and Rhea Chakraborty Launch ‘Caught Blushin’ Inspired by Viral Blush Trend
Capitalizing on the popularity of the trend, Staze Beauty collaborated with Chakraborty to transform the beauty moment into a product.
FUJIFILM India Names Rashmika Mandanna Face of Its Imaging Portfolio
Mandanna will represent FUJIFILM India’s imaging portfolio across the country, covering products such as digital cameras, instax instant cameras and smartphone printers, QuickSnap cameras, binoculars, and photo printing solutions.
Barbie DreamStyle Debuts on Roblox with Interactive Fashion Styling Gameplay
The new experience allows players to join up with as many as three friends and create themed fashion looks within a five-minute timeframe before entering a voting round.
Zouk Partners with The Script Room for New Campaign Starring Kriti Sanon
The campaign also builds on Kriti Sanon’s ongoing association with Zouk, which has now entered its second year.
Indian Super League Names YouTube Digital Streaming Partner for 2026-27 Season
The league has also signed an agreement with Sony Sports Network, which will serve as its exclusive television broadcast partner in India.
ZOYA Unveils ‘Her Again’ High Jewellery Collection Inspired by India’s Spice Heritage
The collection reflects a woman’s journey of reconnecting with herself through experiences, emotions and heritage.