With a focus on affordability, design, and functionality, the brand is aligning its festive strategy with the rising trend of tech-driven gifting choices.
This year, the company is gearing up for a major global debut with the launch of its Domestic Air Cooler Range, crafted to meet the evolving needs of households by blending contemporary design, strong performance, and affordability.
The earbuds are also equipped with Adaptive Sound Control, a smart feature that automatically adjusts ambient sound settings based on the user's location and activity.
The acquisition is set to bolster Reliance Retail’s already expansive product portfolio by reintroducing and modernizing Kelvinator’s range of home appliances.
The new product also sports vibrant packaging designed to stand out on retail shelves, with Cruncha Muncha taking centre stage to instantly catch kids’ eyes.
Opptra has collaborated closely with Tower — part of UK-based RKW LTD — to ensure that the product line meets the needs of Indian households while maintaining Tower’s globally recognised quality standards.
The collaboration continues under the brand's positioning of “Master the Moment,” which TCL says reflects its focus on empowering consumers through innovative digital experiences.
The newly launched range includes refrigerators in various capacities, from compact 48-litre models to spacious 230-litre options, with energy ratings ranging from 1-star to 5-star.
Livpure is the first brand in India to embed maintenance services directly into its water purifiers, positioning itself as an innovator in the category.
As part of its latest product push, Eureka Forbes has introduced the Forbes SmartClean Robotic Vacuum Cleaners, equipped with advanced AI-powered LiDAR technology.
Looking ahead, Sun King is preparing to roll out a series of customer-focused campaigns, beginning with its participation at the upcoming South Asia Forum for Distributed Energy in New Delhi.