The collaboration marks a strategic move to blend data-led design with fashion brand equity, targeting digitally engaged consumers seeking exclusive online launches.
Set against a stark desert backdrop, the campaign film follows Shah Rukh Khan as he makes his way across a towering dune, where shifting sand reveals a buried eyewear frame.
Customers visiting GKB Opticals outlets can explore the product first-hand through live demonstrations and purchase the Ray-Ban Meta collection in-store.
Celebrating fifty years of transforming innovation into cultural icons, Oakley introduces “Artifacts From The Future,” a new era of inventions designed for tomorrow but available today.
Rooted in the brand’s commitment to excellence, this new collection is designed for individuals who appreciate refined details and a timeless sense of style.
The Wedding Edit is positioned as a significant retail event, emphasizing GKB Opticals’ commitment to meeting the evolving preferences of Indian consumers.
Voyage Eyewear’s DRIFT Collection features advanced lens technology that provides superior UV protection, reduces glare, and enhances contrast, ensuring a clear and unobstructed view in any environment.
The campaign showcases Miley Cyrus, the multifaceted American artist, who not only stars in the campaign but also composed the accompanying soundtrack, drawing inspiration from her experience on set.
By prioritizing longevity, these eyewear products are engineered to withstand the rigors of daily life, reinforcing their reputation as a dependable choice for consumers.
This collection seamlessly melds the distinctive qualities of John Jacobs ? renowned for its elegant eyewear ? with Masaba's trailblazing style, characterized by iconic motifs, vibrant palettes, and a dash of fusion flair.