The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners.
Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.
The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.
Singh's responsibilities will extend beyond brand communication to include creative direction and product development.
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market.
Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.
As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette.
The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement.
The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers.
The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles.
Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming.
The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories.
Capitalizing on the popularity of the trend, Staze Beauty collaborated with Chakraborty to transform the beauty moment into a product.
The introduction of Stryker aligns with the brand’s strategy of building a broader lifestyle offering for modern menswear consumers.
The inaugural collection takes inspiration from Tromsø, a Norwegian city known for its winter landscapes and Northern Lights.
The campaign also builds on Kriti Sanon’s ongoing association with Zouk, which has now entered its second year.
As part of Lenskart Live: Sounds of Shunya, the company is bringing together 10 artists across five evenings of performances.
The collection reflects a woman’s journey of reconnecting with herself through experiences, emotions and heritage.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The film highlights scents influenced by desserts, berries, and vanilla, presenting fragrances through a more relatable and immersive lens.
The Harry Potter x Blvck collection is currently available through Blvck’s official online store and select Blvck Paris retail locations worldwide.
The service also provides guaranteed on-time completion backed by a 20 percent money-back assurance.
At the heart of the collection are three bedding themes that reflect different interpretations of the Imperial Grace design philosophy.
The collection is completed by a dedicated saree and lehenga edit featuring floral embellishments, stonework, and intricate festive craftsmanship.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The films are set in relatable social scenarios, including large family gatherings, neighbourhood celebrations, and fan club interactions.
Under the partnership, Akhtar will represent Emporio Armani Watches in India and will feature across the brand’s communication and marketing initiatives.
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