Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The latest collection from the luxury fashion label explores themes of strength, femininity, and timeless design through a mix of womenswear and menswear pieces.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
As part of the launch campaign, VIRGIO also rolled out a cinematic advertising initiative inspired by The Devil Wears Prada.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The launch campaign also includes a second engagement phase titled ‘Collect & Unlock’.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
As part of the campaign, actor Aditya Roy Kapur has been introduced as the face of GIVA’s Men’s Silver collection.
Crafted in gold-finish titanium, the collection reflects the brand’s focus on precision craftsmanship and premium materials.
The Royal Pop collection is available in multiple colour options, including white, pink, green, orange, yellow, red, light blue, and navy.
U&i has also introduced three new car chargers with different charging capacities.
Zuhur marks the label’s second collection following the launch of its debut edit, Lehren.
The latest eyewear collection features updated interpretations of the brand’s Medusa emblem across sunglasses and optical frames.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
The campaign introduces the brand’s latest eyewear collection centred around reinterpretations of the signature Burberry Check.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The store also featured a curated section titled “Mom Would Love This,” showcasing selected fashion styles designed for mothers.
The new collection draws inspiration from Japanese watchmaking traditions.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
The new collection includes automatic, slim, and multifunction watch variants designed to cater to evolving consumer preferences in the premium analog watch segment.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The launch is part of the brand’s strategy to strengthen its presence in India’s luxury watch segment through market-specific collections.
The summer range includes lightweight clothing, caps, and footwear created for multiple seasonal settings, including vacations, sports activities, city outings, and social gatherings.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The series features AI-generated visuals and includes Naina Parekh as part of the narrative.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The inaugural edition of the program is being held from May 11 to May 14 at Nike’s Philip H. Knight Campus in Beaverton, Oregon.
The Spring 2026 collection introduces a new seasonal palette across major TUMI ranges, including the 19 Degree Collection.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
Fabindia has also introduced a curated gifting collection across categories including apparel, accessories, and home and lifestyle products.
The package also contains the TEGO Mat Carry Bag, developed as a durable and structured accessory for carrying fitness mats conveniently.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The narrative reflects how younger consumers are increasingly questioning traditional definitions of hustle culture and success.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The fragrance has been created by perfumer Santosh Shinde and forms part of SKINN’s premium fragrance portfolio.
The collection is designed to combine technical functionality with refined aesthetics for a more informed customer base.
The Enamor Bamboo Cotton range is designed with an emphasis on comfort and functionality.
Each piece is positioned around the idea of style as a form of personal identity, combining visual impact with everyday wearability.
The collection focuses on combining statement design with sustainability-led production processes.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The collection integrates the visual identity of BLACKPINK with Razer’s product design, aligning the group’s signature pink-and-black aesthetic with the company’s gaming-focused hardware.
The collection reinterprets characters from both Despicable Me and the Minions universe, including Bob, Kevin, and Stuart.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The Heritage Collection integrates archival elements with modern materials and silhouettes.
The appearance highlights how celebrity styling during promotional tours continues to serve as a key visibility channel for luxury brands.
The campaign combined street activations, outdoor advertising, and digital content to build visibility around the store opening.
The range focuses on graphic-led apparel, including oversized tees, typography-driven designs, and statement pieces inspired by the film’s visual identity.
The product includes features such as hands-free photo and video capture, live streaming, and voice-enabled AI assistance.
The collection continues the brand’s approach of combining traditional craftsmanship with contemporary footwear design.
The launch aligns with the growing demand for retro-inspired products in the fashion and lifestyle market.
Each garment also includes a #PlantABeej seedball aimed at encouraging children to engage with nature.
The activation has been developed in partnership with Tira and Sephora.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The licensing agreement between Hawaiian Tropic and Pacsun was brokered by Brandgenuity, the exclusive licensing agency for Edgewell, which owns the Hawaiian Tropic brand.
The campaign highlights contrasting personalities and styling choices, focusing on hair as a visual element within the film’s world.
Gerua has been developed using AI-led insights for trend forecasting and product design.
The launch has been supported through a campaign featuring Virat Kohli, Krunal Pandya, and Phil Salt.
The new range is built around a Unique Derma Action Formula featuring AHA and BHA actives such as Lactic Acid, Mandelic Acid, and Salicylic Acid.
The 38-piece collection includes denim, khaki separates, T-shirts, button-up shirts, and fleece products.
The launch has been supported through a new visual campaign inspired by the expressive style of 1990s culture.
The launch comes as padel continues to gain momentum in India, with growing participation and an expanding network of courts across major cities.
The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.
The campaign also highlights the “Only Natural Diamonds” message, supported by the Natural Diamond Council, reinforcing the brand’s positioning around authenticity and natural diamond craftsmanship.
At the centre of the initiative is PEDIGREE Gravy, positioned as a complete everyday meal for dogs.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The campaign features a runway-style film that presents the Excalibur range as statement pieces, highlighting dual-tone Pink and Teal colourways.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
As part of the launch, the brand presented “50 Shades of Slay – The Signature Edit”, a curated showcase positioned as a complete luxury fashion experience.
The campaign also underlines the product’s key offering. Powered by Philips’ OneBlade technology, the device enables users to trim, edge, and shave with a single tool, reducing the need for multiple grooming products.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The new lineup includes three variants designed for daily use, combining design upgrades with functional enhancements.
The campaign focuses on challenges linked to heat, sweat, and hygiene, highlighting the prevalence of persistent skin infections and their impact on everyday life.
The collaboration will focus on product innovation as well as expanding the brand’s presence in women’s sports.
The campaign introduces Bluetyga’s new offering as a breathable, Next Gen SunGard UPF 50+ certified jacket designed to block over 98 percent of harmful UVA and UVB rays.
The range includes slogan T-shirts, tops, co-ord sets, and denim styles designed for everyday wear.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The products are lightweight, compact, and designed for portability, with heat- and water-resistant properties across different formats.
The collection was made available to Hanna Rewards members on April 7, followed by a wider public release on April 8.
The product is designed to appeal to gamers looking for a futuristic aesthetic, drawing visual cues from Night City, the setting of the game.
The partnership brings together elements of sport and style, with Shreyas Iyer representing the brand’s contemporary aesthetic.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The COMET x NARU sneaker reflects a shared origin and design-led approach, combining elements from both brands.
The showcase at Paris Fashion Week was styled by Art Sparrow, who brought a couture-focused perspective to the presentation of the collection.
The relaunch introduces two lines—Machine and Y2K—blending retro elements with updated design features.
The Spring Summer 2026 collection will be available across select retail outlets and leading fashion platforms across India.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
The campaign features Mandira Bedi, Sumedh Mudgalkar, and Diksha Singh.
The campaign is built around the idea that achieving meaningful outcomes requires consistent effort rather than relying on quick solutions.
The launch comes at a time when consumer preferences, especially among younger audiences, are shifting towards relaxed and loose-fitting silhouettes.
The relaunch includes a debut 150-piece collection that blends Y2K-inspired aesthetics with updated design elements.
The ClearMind range is positioned as a premium lens portfolio featuring larger zones of clear vision, enabled by ZEISS NeurOptix technology.
Titled Curated At Home, the capsule places emphasis on fabric quality and detailing.
The collection is positioned to cater to both everyday and formal occasions, offering flexibility across use cases.
The first phase includes billboard placements across 16 cities and more than 55 locations, with further digital and film-led extensions planned.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
The timepiece incorporates a genuine vintage Maharana Pratap postage stamp into the dial, making each watch distinct.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
The launch aligns with Care Bears’ 2026 theme, “Colors of Caring,” which highlights the role of colour in expressing emotions, individuality, and care.
The Super Mario collection has been introduced in line with the upcoming release of The Super Mario Galaxy, which is scheduled to hit theatres on April 1.
The collection adapts key elements from the film into a range of design-led and giftable products.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
From Bollywood icons launching signature perfume lines to global luxury houses teaming up with pop superstars, fragrance collaborations are redefining how brands connect with audiences.
The collection brings together sun-protective swimwear, UPF 50+ clothing, and sleepwear designed for comfort and everyday use.
The product is positioned as a plant-based solution aimed at protecting delicate baby skin during the summer months.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
A key innovation in the collection is the integration of golden sequins within the fabric during the weaving process.
The new lineup includes four models — SPARKVOLT JST524, JST530, JST532, and JST534 — aimed at addressing the evolving charging needs of multi-device users.
A key update in the Nazariya range is the addition of a wider toe box, tailored for Indian foot shapes and daily wear, aimed at improving overall comfort.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
The rollout of Bullpadel’s apparel through a direct-to-consumer online platform reflects the growing opportunity within India’s emerging padel segment.
The move reflects the growing global recognition of Indian fashion labels and their ability to blend cultural storytelling with contemporary aesthetics.
The fragrances featured in the campaign are now available across online and offline retail platforms in India.
The new collection showcases bold heels, striking silhouettes, and standout handbags, with Shanaya Kapoor moving through the campaign with effortless poise.
The campaign will be primarily digital, featuring Mohanan as she explains collagen’s role in maintaining skin structure and encourages its consistent consumption as part of daily routines.
The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.”
The narrative draws a parallel with Gen Z—playful on the outside yet strong at the core.
The collection brings together three distinct styles under a cohesive theme.
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