The campaign aligns with the brand's focus on festive accessories and gifting during Diwali.
Designed around a gondola-style installation, the pop-up features a landscape-inspired setting that showcases TUMI’s latest designs.
The campaign’s ‘U/A’ concept draws inspiration from film certification terminology, using it to represent the unrestricted spirit of childhood.
The partnership reflects GIVA's focus on making jewellery relevant to everyday occasions, particularly among younger and fashion-conscious customers.
The Spring Summer 2027 collection features relaxed silhouettes designed to encourage comfort and individual expression.
The collection reflects changing consumer preferences, with younger buyers increasingly looking for innerwear that combines functionality, style and self-expression.
As part of its store expansion strategy, Reva opened an exclusive outlet at Amanora Mall in Pune in July and another in Nashik in September.
The campaign captures Mumbai's contrasting character through its lively neighbourhoods, familiar landmarks and lesser-known corners.
Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.
The ready-to-wear collection features chore jackets, vintage-washed denim shackets and soft overshirts.
Singh's responsibilities will extend beyond brand communication to include creative direction and product development.
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
The listing on Nykaa Fashion comes as Cookie Pookie looks to strengthen its position in India's kidswear market.
Through the collection, KIKO Milano is bringing together makeup, festive design and personal expression for the seasonal market.
The collection combines functional design with contemporary styling for consumers who spend extended periods on their feet.
Centred on the question, 'Who wore who?', the campaign uses a mystery-led approach to build anticipation around the new collection.
The collection will launch on October 12 across Mi Arcus stores, its official website and e-commerce platforms, including Nykaa Fashion and Myntra.
As part of its current product offering, Killer Jeans has introduced Neo Flare, a contemporary interpretation of the classic flared denim silhouette.
The Volaris Dual Time is a reissue of the Xylys 9216 case and is powered by a Swiss Ronda movement.
The collection also features wedges, block heels and platform heels, alongside the brand's best-selling embroidered sneakers.
The campaign films follow Sanon and Bumrah through their respective winter routines, showcasing how Fleece apparel fits into different lifestyles.
Instead of introducing entirely new characters, the format leverages the familiarity audiences already have with these creators and personalities.
The launch also reflects Monopoly’s continued transformation into a lifestyle brand through partnerships that extend its presence beyond gaming.
The partnership also highlights the increasing role of entertainment intellectual property (IP) in influencing consumer engagement across everyday product categories.
Capitalizing on the popularity of the trend, Staze Beauty collaborated with Chakraborty to transform the beauty moment into a product.
The introduction of Stryker aligns with the brand’s strategy of building a broader lifestyle offering for modern menswear consumers.
The inaugural collection takes inspiration from Tromsø, a Norwegian city known for its winter landscapes and Northern Lights.
The campaign also builds on Kriti Sanon’s ongoing association with Zouk, which has now entered its second year.
As part of Lenskart Live: Sounds of Shunya, the company is bringing together 10 artists across five evenings of performances.
The collection reflects a woman’s journey of reconnecting with herself through experiences, emotions and heritage.
The campaign is aimed at consumers who increasingly experiment with skincare products, makeup and ingredient-led regimens.
The film highlights scents influenced by desserts, berries, and vanilla, presenting fragrances through a more relatable and immersive lens.
The Harry Potter x Blvck collection is currently available through Blvck’s official online store and select Blvck Paris retail locations worldwide.
The service also provides guaranteed on-time completion backed by a 20 percent money-back assurance.
At the heart of the collection are three bedding themes that reflect different interpretations of the Imperial Grace design philosophy.
The collection is completed by a dedicated saree and lehenga edit featuring floral embellishments, stonework, and intricate festive craftsmanship.
The campaign film follows Tara Sutaria as she prepares for festive gatherings, showcasing how lip colour can serve as the finishing touch to different looks.
The films are set in relatable social scenarios, including large family gatherings, neighbourhood celebrations, and fan club interactions.
Under the partnership, Akhtar will represent Emporio Armani Watches in India and will feature across the brand’s communication and marketing initiatives.
The latest range includes bras, camisoles, panties, leggings and pants, designed to cater to women navigating different aspects of daily life, from work and travel to fitness and leisure.
The investments will be made through minority stakes, allowing founders to retain ownership control while continuing to operate their businesses independently.
The product continues to evolve through software updates and the addition of new AI capabilities and connected experiences.
The partnership debuts with AJIO’s festive campaign, ‘Festival Is Festivalling’, which highlights the diversity of India’s festive season through a modern fashion lens.
The debut edition of FRONT ROW featured 80 curated Autumn/Winter/Festive looks, offering a preview of Westside’s fashion direction for the upcoming season.
The participation highlights the growing collaboration between international fashion platforms and Indian designers.
Through the campaign, Heer by GIVA seeks to present 9KT gold as a contemporary and accessible jewellery option for modern consumers.
The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
According to the brand, the products are vegan, COSMOS Natural certified, and manufactured in Germany.
Bridalwear remains a significant part of ELIE SAAB’s heritage and creative identity, with the designer highlighting its foundational role in the brand’s evolution.
With the launch, CASETiFY continues to expand its portfolio of licensed collaborations, combining pop culture-inspired designs with personalized technology accessories.
Designed for easy application, the product delivers buildable colour, a natural-looking shine, and hydration in a lightweight, non-sticky formula.
The relaunch also expands the range of natural stone dials available in the collection.
QWEEN said its colours are created through specially developed gold alloy formulations.
The collection is designed to reflect the changing pace of contemporary life, where structured workwear gradually evolves into more expressive evening styles.
Pebble Qore Ultra will be available from October 2, 2026, in three colour variants: Desert Gold, Deep Black, and Deep Blue.
The new collection brings Kiki beyond the brand’s handbags and into standalone accessories designed to personalize everyday essentials.
The concept blends retail and hospitality, allowing customers to explore fragrances while enjoying coffee in a relaxed setting.
To support the launch, Swarovski has appointed Ariana Grande, the brand’s Global Brand Ambassador, as the face of the campaign.
The campaign launches with a series of films starring the actor duo, aimed at building anticipation for the annual shopping event.
Vedang Raina fronts the campaign as the brand looks to connect with a younger generation of consumers.
This marks the second India-centric campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics, following the brand’s earlier campaign, ‘Forever in M·A·C’.
The launch commemorates the 30th anniversary of the MR-G series, which was first introduced in 1996.
The smart glasses also offer up to nine hours of battery life, while flexible temple tips have been incorporated to provide a more personalized fit for users.
The sneaker also includes hidden design elements that further reference the city.
The collection explores the relationship between fabric, form, and contemporary menswear through Soni’s signature design language.
Comprising 49 looks, the Spring/Summer 2027 lineup centers on what the brand describes as a fusion of tailoring and sportswear.
The campaign showcases how silver jewellery is woven into daily moments, traditions, and personal milestones, through stories that reflect women’s unique relationships with their jewellery.
The Fall/Winter 2026 lineup builds on several of TUMI’s established collections, introducing updated silhouettes and seasonal color palettes.
The collection is complemented by handbags including totes, satchels, slings and crossbody styles.
With the new campaign, ColorPlus places emphasis on timeless menswear styles interpreted through a contemporary lens.
The campaign draws parallels between life and strategy-based games, emphasizing how personal decisions and choices shape individual journeys.
The collection features a range of diamond jewellery pieces designed for regular wear, including rings, bracelets, pendants, and earrings.
The newly launched curler is equipped with a titanium barrel designed to provide even heat distribution, helping users achieve consistent curls while reducing frizz and static.
With the launch, the brand aims to cater to consumers seeking jewellery that blends craftsmanship, personal expression, and modern aesthetics.
The new advertisement highlights the brand’s extensive colour portfolio while focusing on festive home transformation.
The India launch is backed by ‘Eddie Set Go’, the brand’s debut campaign in the country.
The collection is available in three variants—mirror-polished stainless steel, red anodized aluminum, and blue anodized aluminum—with each edition restricted to 200 pieces worldwide.
Set in the lead-up to a festive gathering, the campaign film captures interactions between family members as they prepare for the occasion.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose, and white gold variants.
The debut collection combines contemporary design with traditional handwoven textiles sourced from Chanderi, Varanasi, and Kutch.
Aishwarya Rai Bachchan will once again walk the Le Défilé runway, reflecting the event’s focus on confidence, individuality, and self-expression.
The Blue Belle Collection includes a range of styling tools designed for specific hair care requirements.
The new timepiece was officially unveiled at a launch event held on September 9, 2026, at the SEIKO Boutique, Marks Square, Bengaluru.
The move is part of the company’s broader strategy to evolve into a comprehensive lifestyle brand for modern Indian consumers.
The collection explores the idea of cultural convergence, transforming everyday street scenes, familiar characters, and urban experiences into contemporary rug designs.
Directed by Renell Medrano, the campaign follows Jung Kook as he steps into a pair of Calvin Klein jeans, setting off a transformation in mood and energy.
For southern India, actress Anupama Parameswaran has been featured as the face of Rivaah, representing the campaign for brides across the region.
Alongside the campaign, Taneira has introduced its Pujo ’26 Edit, a festive collection curated for the Durga Pujo season.
The newly introduced Sonic Series consists of six portable wireless speakers designed for different listening preferences and usage scenarios.
The latest addition to the brand’s skincare range is designed to deliver long-lasting moisture without leaving behind a greasy or heavy feel.
The Max Fashion Festive 2026 collection launched across India on September 11, with a second product drop scheduled for October.
As part of the partnership, Raina will headline the campaign for the brand’s Fall/Winter 2026 watch collection in the Indian market.
The campaign arrives at a time when India’s sportswear industry is witnessing significant growth.
The brand’s approach to conscious fashion extends beyond traditional sustainability narratives.
Among the standout products is the Cars 20th Anniversary Tow Mater figural crossbody bag, inspired by the lovable tow truck character.
The VegNonVeg Samba Mule has been created with adaptability in mind.
Alongside the announcement, the brand has also unveiled its first digital campaign, titled ‘Made You Look’.
The company stated that all products have undergone independent third-party testing and certification, in addition to real-user evaluations.
the collection has been created to suit a variety of personal styles while offering versatile pieces that transition from daily wear to celebratory occasions.
The LISA × MINISO collection spans a wide range of categories, including bags, apparel, blind boxes and lifestyle accessories.
The launch is part of a broader effort to extend its expertise in sportswear into adjacent categories.
The strategy is intended to establish a recognizable shopping habit among consumers and strengthen engagement with the brand.
The launch reflects the company’s growing focus on responsible product design and environmentally conscious consumption.
For KAWS UNIVERSE, the artist has developed new characters that draw inspiration from celestial and globally recognizable motifs.
Mithila Palkar plays a central role in the campaign, bringing the brand’s message to life through relatable and contemporary styling.
The latest collection combines playful storytelling with practical design elements, offering age-specific styles that reflect different stages of childhood.
The collection takes cues from architectural details rather than direct structural references.
The partnership marks an expansion of Reebok’s presence in the country beyond apparel and footwear into several high-growth consumer categories.
Each character is also inspired by one of QWEEN’s signature brand personas.
Magnum by Safari’s portfolio includes trolley bags and duffle bags, catering to a wide range of travel needs.
The new kiosk represents Supersox’s entry into organised retail and is expected to serve as a platform for showcasing the brand’s extensive portfolio to shoppers in a high-footfall environment.
Alongside the blonde-focused range, Cadiveu Professional has also introduced Repair Solution, an intensive hair repair treatment developed to target damaged hair.
The launch also adds to SHEIN’s expanding portfolio of licensed collaborations.
The collaboration combines Huda Kattan’s expertise in beauty with Cardi B.’s signature confidence and distinctive style.
the collection will feature embellished gowns, sparkling separates and sharply tailored pieces.
The campaign, titled The ONLY Fit, showcases a range of denim styles, including jeans and statement jackets designed for versatility and everyday wear.
s part of the partnership, Tamannaah will feature in the campaign for the GUESS Watches Fall/Winter 2026 (FW26) collection, set to launch in September.
Crocs will also host a pop-up showcase at Atmos Ikebukuro starting September 9, where visitors can explore the full collection in person.
FirstCry customers will be able to shop from a curated portfolio of more than 500 Decathlon products spanning multiple sports categories.
The latest collection draws inspiration from the legacy of the Toyota Celica, one of the automaker’s most recognisable sports car nameplates.
Titled ‘Many Ways, One Original’, the new campaign builds on Levi’s ongoing narrative around individuality, self-expression and personal style.
Alongside the toothbrush, Dyson has introduced its own range of oral care products, including a non-foaming toothpaste and a low-foaming mouthrinse.
At the centre of the new collection is the House’s signature M insignia, which has been transformed into a range of everyday fine jewellery pieces.
Drawing inspiration from Monroe’s iconic visual identity, the range combines VERO MODA’s design language with some of the actress’s most recognizable elements.
The brand stated that efficacy claims associated with the products are based on external clinical studies conducted in May 2026.
At the heart of the launch is a collection that seeks to balance style and practicality.
Designed with portability in mind, the lightweight and cordless device can be used at home, in offices, while travelling or during daily commutes.
As part of the campaign, MARS introduced its mascot, MARSIE, to consumers through a three-day activation in Mumbai.
The event also honoured three winners, who were presented with gift hampers.
The AW26 portfolio arrives as several major entertainment properties reach key milestones.
The watch is limited to 100 pieces worldwide and is now available through Hublot boutiques and the brand’s official online channels.
The collection includes a variety of fan-focused products such as T-shirts, jerseys, hoodies, accessories, and home décor items, offering consumers multiple ways to celebrate the beloved animated film.
The limited-edition collection will be available from 27 August and draws inspiration from the film’s memorable visuals, characters, and enduring style.
The new collection combines Swiss Beauty’s focus on trend-led beauty products with elements inspired by the wizarding world of Harry Potter.
The launch follows Ben Sherman’s entry into India through leading online marketplaces in 2025.
The Louis Philippe Onam Collection 2026 features a range of festive menswear inspired by Kerala’s cultural aesthetics.
The launch comes ahead of the festive and wedding season, a period that traditionally sees increased demand for occasion-focused fashion.
Gabbi will feature in the brand’s marketing and communication campaigns, helping Everlite connect with consumers seeking versatile jewellery that can seamlessly transition across different occasions and lifestyles.
he new collection is being introduced through a campaign featuring actor Sonam Bajwa.
The designs take inspiration from objects housed in The Met’s renowned Byzantine, Greek and Roman, Medieval, and Islamic art collections.
Through the campaign, KISNA aims to address common perceptions that diamond jewellery is out of reach for younger consumers.
The launch reflects the growing demand for home products that combine functionality, sustainability, and premium design.
Launched on 20 August 2026, the campaign is available exclusively through The Face Shop and Palmonas websites until Raksha Bandhan.
The collaboration introduces a reimagined version of the iconic PUMA Suede sneaker, inspired by the colours, textures, and artisanal legacy associated with Jaipur Rugs.
A key feature of the Pegasus Plus 2 is its exposed, curved Air Zoom unit in the forefoot, paired with a ZoomX foam midsole.
The campaign builds on Titan Raga’s earlier ‘Beautiful Together’ initiative, which celebrated the strength women derive from supporting one another.
The event marked the official introduction of the new collection, with actor Triptii Dimri attending as the special guest.
Developed in partnership with tmrw Factory by Wit & Chai Group, the campaign follows a young man heading to a job interview who begins noticing an unusual pattern.
With this initiative, Furlenco continues to focus on the evolving significance of the home in urban lifestyles.
Positioned as a premium offering, the Machine X-1 blends bold aesthetics with advanced watchmaking elements.
Volkswagen’s ID. Buzz is an all-electric vehicle inspired by the iconic Kombi van and features sliding doors along with configurable seating arrangements.
Designed for multiple occasions, the range caters to workwear, college outfits, casual outings, social gatherings, and everyday wear.
The campaign focuses on the players’ personalities, friendships, and lives away from competitive matches, offering a more personal perspective on the team.
The collaboration will be available exclusively at Scarlett House, Bandra, from August 20, 2026, for a period of one month.
The special-edition flannel features a blue color palette and incorporates the signature Hot Wheels flaming logo on the front pocket, drawing inspiration from the toy brand’s long-standing visual identity.
The AW’26 AD Denim collection features a wide range of fits, washes, and finishes designed to cater to diverse consumer preferences.
The partnership is built on shared values of authenticity, thoughtful decision-making, and long-term commitment.
D'Decor showcases how different colours, prints, textures, and styles can transform the overall look and atmosphere of a room.
As part of its broader brand strategy, Philips has also joined hands with Toxic: A Fairy Tale for Grown-ups as the film’s Official Grooming Partner.
The collection reflects the shared values of both brands, including performance, boldness, and a drive to push boundaries.
At the centre of the campaign is a film featuring Todd’s reinterpretation of Robyn’s iconic track ‘Dancing on My Own’.
The appointment of Shah Rukh Khan marks a new chapter for the company.
Now in its fourth year, the Rakhi collection has become one of the brand’s key seasonal launches.
At the core of the collection is the concept of the Phool Chadar, a symbol often associated with joy, blessings, and togetherness during wedding ceremonies.
The partnership aligns with the launch of the brand’s new Varalakshmi festive campaign.
The collection showcases a mix of established stars and emerging talent from across the Premier League.
The collection introduces a playful interpretation of the accessories brand’s classic silhouettes through bold Pringles-inspired graphics and vibrant color palettes.
The new timepieces retain G-SHOCK's hallmark durability features, including shock resistance, magnetic resistance, and water resistance of up to 200 meters.
The sneaker draws inspiration from the idea that celebration is deeply embedded in everyday Indian life.
As part of the collaboration, Escape Plan will oversee product development, sourcing, manufacturing, and distribution for the entire range.
Through the association, the company aims to reinforce its positioning of furniture and home décor as extensions of personal style and self-expression.
The new offering takes inspiration from Tajín’s signature tangy and spicy flavor profile, translating it into a fragrance-led bathing product.
The campaign film has been shot across the streets of Banaras and features the popular track 'Tum Tak'.
The collection reinterprets LeSportsac's signature bag silhouettes with graphics inspired by the Pringles brand and a vibrant colour palette.
The collection is now available through the retailer's physical stores as well as its online platform.
The footwear collection reimagines several adidas Originals silhouettes with Care Bears-inspired designs.
The campaign focuses on FLITE's Buckle Collection, which has been positioned as a range offering contemporary designs combined with everyday comfort.
The collection reimagines Astro Boy through Onitsuka Tiger’s contemporary design approach, combining nostalgic elements with modern streetwear aesthetics.
The companies said the collaboration reinforces their shared community-first approach to product innovation and beauty accessibility.
The campaign film also features rapper and singer-songwriter Tsumyoki, dancer and choreographer Srilakshmi, and graffiti artist Left Hander.
The festive collection includes apparel from Reliance Trends' in-house labels as well as the Trends x Aarke Ritu Kumar collection.
The campaign film revolves around a playful interaction at home, where a young child becomes fascinated by the sparkle of Ananya Panday's diamond jewellery.
The Surat store is the first step in Ben Sherman's wider India strategy.
The collection has been designed to embody Billabong’s relaxed coastal identity, taking cues from elements such as salt air, sun-weathered driftwood, and the spirit of surfing.
Rather than relying solely on online recommendations, the campaign celebrates in-person shopping experiences and the influence of close friendships on style decisions.
The campaign reflects the brand's focus on comfort and everyday living while introducing its apparel offerings for men.
With the latest campaign, SleepyCat continues to focus on consumer-centric storytelling by addressing everyday challenges through practical product solutions.
The campaign centres on the idea that some gifts are so appealing that the person buying them may want to keep them instead.
The announcement was made during a launch event in Mumbai, which was attended by members of the media, influencers, and retail partners.
The appointment comes as Go Colors moves into its next stage of expansion.
Through the campaign, the retailer aims to highlight transparency and informed decision-making in jewellery purchases.
The campaign was developed by Bolded, the branded content studio of OBB Media and a longtime creative partner of Bieber.
The jewellery was paired with House of Masaba’s bridal ensembles, combining traditional design references with contemporary silhouettes.
The campaign focuses on POND'S Super Light Gel moisturiser, formulated with Pro-Ceramides, Hyaluronic Acid and GAP Aminos.
The campaign forms part of Regal Jewellers’ strategy to establish its presence in Tamil Nadu as it begins expanding its physical retail network in the region.
The campaign comes as Spykar expands its focus on the women’s denim segment by offering different fits under a single collection.
The digital campaign film features Sanon celebrating Raksha Bandhan with her brother by tying him a rakhi.
The collection takes its name from the Portuguese word Ótimo, meaning "excellent".
The showcase featured more than 70 couture creations spanning cocktail wear, occasion wear, bridal couture, and menswear.
The collaboration reflects Stoa Paris' design-first approach to home décor and premium furnishings.
The collection translates some of the show's most recognisable visual elements into the fashion brand's signature embroidered book clutch format.
Built around the line 'Jeena Hai Toh Colourfully Jiyo', the campaign features Mirza in a dual role and uses a visual transition to showcase the product.
The activation features creatives inspired by everyday commuting experiences.
Designed in a pocket-sized format, the DENVER Autograph Perfume Atomiser can be carried in pockets, briefcases and cabin bags.
The collaboration sees celebrity makeup artist Daniel Bauer leading the backstage beauty direction as Huda Beauty's lead makeup artist.
The device comes equipped with features for taking photographs and recording videos.
As part of the anniversary celebrations, the brand also introduced its Birthday Drop, comprising hundreds of new styles for curvy women.
The range currently comprises more than 25 variants across categories including sleep, focus, immunity, throat care, energy, and gut health.
The campaign also spotlights Livpure's proprietary ClearDrop Technology, which the company says is designed to tackle contaminants including pesticides, PFAS, microplastics, and uranium.
Founded by Vaishali Dahiya, Realm by Vaishali specialises in luxury eveningwear that combines international design influences with Indian craftsmanship.
The eyewear is equipped with GUNNAR's patented lens technology, which is designed to help reduce digital eye strain while improving visual contrast.
The campaigns will highlight Kalyan Jewellers' product portfolio across multiple jewellery categories and occasions.
The campaign aims to address a common misconception in the haircare category by encouraging consumers to understand the distinction between the two conditions before selecting a treatment.
The collection is available through SNITCH's website, mobile application, and retail stores across the country.
Drawing inspiration from India's literary, artistic and cultural legacy, the campaign explores the relationship between the monsoon and feminine expression.
Building on the storyline introduced in the previous collections, the latest release follows Daisy Duck's journey from self-discovery to celebration alongside Minnie Mouse.
The collaboration is aimed at sneaker collectors, UNO enthusiasts, and consumers who associate the card game with memorable social experiences.
The collection highlighted the designer's continued focus on blending traditional craftsmanship with contemporary haute couture.
The campaign is centred on the theme "True Love Begins With Me," highlighting ideas of self-expression, individuality and personal style.
The collection includes T-shirts, gym vests, crewnecks and mock-neck T-shirts, with prices starting at Rs. 350.
As part of the campaign, Fastrack has partnered with Bengaluru-based gelato brand Milano to launch the Fastrack x Milano Gelato Truck.
The collection has been developed in response to the evolving relationship between movement, lifestyle, and personal identity.
The collection has been created with versatility in mind, catering to both teenagers and adults.
The collaboration brings together the brand's focus on responsible craftsmanship with Lara Dutta Bhupathi's association with elegance and modern style.
The womenswear range features cotton silk garments with fluid silhouettes, relaxed fits, and handcrafted detailing designed for everyday wear.
The bracelet has been engineered as a fully articulated and flexible piece to provide ease of movement while maintaining its design.
The campaign forms part of Sparx's Summer Swag platform, which highlights sandals as a seasonal fashion category.
As part of the association, Fahadh Faasil will headline the company's upcoming marketing campaigns and brand initiatives during its next phase of growth.
From healthcare-focused campaigns to digital parenting ecosystems, India's babycare market has witnessed several high-impact collaborations that combine brand credibility with trusted public figures.
Bhima Jewellers said Kapoor's cultural connect and pan-India recognition complement the brand's journey of taking its South Indian legacy to a broader national audience.
The 'Drops of Joy' monsoon campaign is available across all Senco Gold & Diamonds showrooms, the Senco App, and the brand's official website.
The retailer is leveraging fragrance storytelling and licensed intellectual property to introduce products across additional lifestyle categories.
In addition to the collector dolls, Rodarte has introduced a limited-edition apparel range inspired by the same creative direction.
The campaign also marks the launch of the brand's new Compression Performance Gear collection.
Developed for baby facial skincare, the cream is formulated with ingredients including saffron, liquorice, shea butter, and honey.
The women's collection includes tank tops with built-in cups, skorts, oversized graphic T-shirts, co-ord sets, and cargo-inspired bottoms.
The Skechers x Care Bears range features popular characters including Cheer Bear, Funshine Bear, Good Luck Bear, Grumpy Bear, Friend Bear, and other fan favourites.
GUNNAR USA said the gaming glasses have been customised, designed, and produced by the company and carry CE certification.
The campaign film has been produced by Calm Kaam and directed by Sayan Mukherjee.
The collaboration begins with an influencer-led campaign featuring creators from fashion, beauty, travel, lifestyle, and GRWM (Get Ready With Me) categories.
The companies said the initiative is aimed at creating additional consumer touchpoints while extending Orangetheory's brand presence into the fitness accessories category.
The collaboration reflects the increasing focus among brands on creating integrated lifestyle experiences rather than offering standalone products.
The company said the system has remained a core element of its performance-oriented vehicles for over 40 years.
The auction series also reflected changing consumer trends in the diamond market.
The product was first showcased during Lenskart’s IPO event in November 2025.
The collection reflects the brand’s fashion-led identity while targeting a broader beauty audience.
The partnership also represents a strategic milestone for Jonas Paul Eyewear.
The Emily in Paris x Caprese collaboration is designed to reflect themes of confidence, individuality, and self-expression associated with the popular series.
Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.
The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.
The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling.
The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.
The collection is scheduled to debut in the fall season.
The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity.
As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories.
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh.
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The brand’s tea portfolio includes Ceremonial Matcha, Sencha, Hojicha, Hojicha Powder, Genmaicha, and Matcha.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The latest collection from the luxury fashion label explores themes of strength, femininity, and timeless design through a mix of womenswear and menswear pieces.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
As part of the launch campaign, VIRGIO also rolled out a cinematic advertising initiative inspired by The Devil Wears Prada.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The launch campaign also includes a second engagement phase titled ‘Collect & Unlock’.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
As part of the campaign, actor Aditya Roy Kapur has been introduced as the face of GIVA’s Men’s Silver collection.
Crafted in gold-finish titanium, the collection reflects the brand’s focus on precision craftsmanship and premium materials.
The Royal Pop collection is available in multiple colour options, including white, pink, green, orange, yellow, red, light blue, and navy.
U&i has also introduced three new car chargers with different charging capacities.
Zuhur marks the label’s second collection following the launch of its debut edit, Lehren.
The latest eyewear collection features updated interpretations of the brand’s Medusa emblem across sunglasses and optical frames.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
The campaign introduces the brand’s latest eyewear collection centred around reinterpretations of the signature Burberry Check.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The store also featured a curated section titled “Mom Would Love This,” showcasing selected fashion styles designed for mothers.
The new collection draws inspiration from Japanese watchmaking traditions.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
The new collection includes automatic, slim, and multifunction watch variants designed to cater to evolving consumer preferences in the premium analog watch segment.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The launch is part of the brand’s strategy to strengthen its presence in India’s luxury watch segment through market-specific collections.
The summer range includes lightweight clothing, caps, and footwear created for multiple seasonal settings, including vacations, sports activities, city outings, and social gatherings.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The series features AI-generated visuals and includes Naina Parekh as part of the narrative.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The inaugural edition of the program is being held from May 11 to May 14 at Nike’s Philip H. Knight Campus in Beaverton, Oregon.
The Spring 2026 collection introduces a new seasonal palette across major TUMI ranges, including the 19 Degree Collection.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
Fabindia has also introduced a curated gifting collection across categories including apparel, accessories, and home and lifestyle products.
The package also contains the TEGO Mat Carry Bag, developed as a durable and structured accessory for carrying fitness mats conveniently.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The narrative reflects how younger consumers are increasingly questioning traditional definitions of hustle culture and success.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The fragrance has been created by perfumer Santosh Shinde and forms part of SKINN’s premium fragrance portfolio.
The collection is designed to combine technical functionality with refined aesthetics for a more informed customer base.
The Enamor Bamboo Cotton range is designed with an emphasis on comfort and functionality.
Each piece is positioned around the idea of style as a form of personal identity, combining visual impact with everyday wearability.
The collection focuses on combining statement design with sustainability-led production processes.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The collection integrates the visual identity of BLACKPINK with Razer’s product design, aligning the group’s signature pink-and-black aesthetic with the company’s gaming-focused hardware.
The collection reinterprets characters from both Despicable Me and the Minions universe, including Bob, Kevin, and Stuart.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The Heritage Collection integrates archival elements with modern materials and silhouettes.
The appearance highlights how celebrity styling during promotional tours continues to serve as a key visibility channel for luxury brands.
The campaign combined street activations, outdoor advertising, and digital content to build visibility around the store opening.
The range focuses on graphic-led apparel, including oversized tees, typography-driven designs, and statement pieces inspired by the film’s visual identity.
The product includes features such as hands-free photo and video capture, live streaming, and voice-enabled AI assistance.
The collection continues the brand’s approach of combining traditional craftsmanship with contemporary footwear design.
The launch aligns with the growing demand for retro-inspired products in the fashion and lifestyle market.
Each garment also includes a #PlantABeej seedball aimed at encouraging children to engage with nature.
The activation has been developed in partnership with Tira and Sephora.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The licensing agreement between Hawaiian Tropic and Pacsun was brokered by Brandgenuity, the exclusive licensing agency for Edgewell, which owns the Hawaiian Tropic brand.
The campaign highlights contrasting personalities and styling choices, focusing on hair as a visual element within the film’s world.
Gerua has been developed using AI-led insights for trend forecasting and product design.
The launch has been supported through a campaign featuring Virat Kohli, Krunal Pandya, and Phil Salt.
The new range is built around a Unique Derma Action Formula featuring AHA and BHA actives such as Lactic Acid, Mandelic Acid, and Salicylic Acid.
The 38-piece collection includes denim, khaki separates, T-shirts, button-up shirts, and fleece products.
The launch has been supported through a new visual campaign inspired by the expressive style of 1990s culture.
The launch comes as padel continues to gain momentum in India, with growing participation and an expanding network of courts across major cities.
The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.
The campaign also highlights the “Only Natural Diamonds” message, supported by the Natural Diamond Council, reinforcing the brand’s positioning around authenticity and natural diamond craftsmanship.
At the centre of the initiative is PEDIGREE Gravy, positioned as a complete everyday meal for dogs.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The campaign features a runway-style film that presents the Excalibur range as statement pieces, highlighting dual-tone Pink and Teal colourways.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
As part of the launch, the brand presented “50 Shades of Slay – The Signature Edit”, a curated showcase positioned as a complete luxury fashion experience.
The campaign also underlines the product’s key offering. Powered by Philips’ OneBlade technology, the device enables users to trim, edge, and shave with a single tool, reducing the need for multiple grooming products.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The new lineup includes three variants designed for daily use, combining design upgrades with functional enhancements.
The campaign focuses on challenges linked to heat, sweat, and hygiene, highlighting the prevalence of persistent skin infections and their impact on everyday life.
The collaboration will focus on product innovation as well as expanding the brand’s presence in women’s sports.
The campaign introduces Bluetyga’s new offering as a breathable, Next Gen SunGard UPF 50+ certified jacket designed to block over 98 percent of harmful UVA and UVB rays.
The range includes slogan T-shirts, tops, co-ord sets, and denim styles designed for everyday wear.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The products are lightweight, compact, and designed for portability, with heat- and water-resistant properties across different formats.
The collection was made available to Hanna Rewards members on April 7, followed by a wider public release on April 8.
The product is designed to appeal to gamers looking for a futuristic aesthetic, drawing visual cues from Night City, the setting of the game.
The partnership brings together elements of sport and style, with Shreyas Iyer representing the brand’s contemporary aesthetic.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The COMET x NARU sneaker reflects a shared origin and design-led approach, combining elements from both brands.
The showcase at Paris Fashion Week was styled by Art Sparrow, who brought a couture-focused perspective to the presentation of the collection.
The relaunch introduces two lines—Machine and Y2K—blending retro elements with updated design features.
The Spring Summer 2026 collection will be available across select retail outlets and leading fashion platforms across India.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
The campaign features Mandira Bedi, Sumedh Mudgalkar, and Diksha Singh.
The campaign is built around the idea that achieving meaningful outcomes requires consistent effort rather than relying on quick solutions.
The launch comes at a time when consumer preferences, especially among younger audiences, are shifting towards relaxed and loose-fitting silhouettes.
The relaunch includes a debut 150-piece collection that blends Y2K-inspired aesthetics with updated design elements.
The ClearMind range is positioned as a premium lens portfolio featuring larger zones of clear vision, enabled by ZEISS NeurOptix technology.
Titled Curated At Home, the capsule places emphasis on fabric quality and detailing.
The collection is positioned to cater to both everyday and formal occasions, offering flexibility across use cases.
The first phase includes billboard placements across 16 cities and more than 55 locations, with further digital and film-led extensions planned.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
The timepiece incorporates a genuine vintage Maharana Pratap postage stamp into the dial, making each watch distinct.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
The launch aligns with Care Bears’ 2026 theme, “Colors of Caring,” which highlights the role of colour in expressing emotions, individuality, and care.
The Super Mario collection has been introduced in line with the upcoming release of The Super Mario Galaxy, which is scheduled to hit theatres on April 1.
The collection adapts key elements from the film into a range of design-led and giftable products.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
From Bollywood icons launching signature perfume lines to global luxury houses teaming up with pop superstars, fragrance collaborations are redefining how brands connect with audiences.
The collection brings together sun-protective swimwear, UPF 50+ clothing, and sleepwear designed for comfort and everyday use.
The product is positioned as a plant-based solution aimed at protecting delicate baby skin during the summer months.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
A key innovation in the collection is the integration of golden sequins within the fabric during the weaving process.
The new lineup includes four models — SPARKVOLT JST524, JST530, JST532, and JST534 — aimed at addressing the evolving charging needs of multi-device users.
A key update in the Nazariya range is the addition of a wider toe box, tailored for Indian foot shapes and daily wear, aimed at improving overall comfort.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
The rollout of Bullpadel’s apparel through a direct-to-consumer online platform reflects the growing opportunity within India’s emerging padel segment.
The move reflects the growing global recognition of Indian fashion labels and their ability to blend cultural storytelling with contemporary aesthetics.
The fragrances featured in the campaign are now available across online and offline retail platforms in India.
The new collection showcases bold heels, striking silhouettes, and standout handbags, with Shanaya Kapoor moving through the campaign with effortless poise.
The campaign will be primarily digital, featuring Mohanan as she explains collagen’s role in maintaining skin structure and encourages its consistent consumption as part of daily routines.
The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.”
The narrative draws a parallel with Gen Z—playful on the outside yet strong at the core.
The collection brings together three distinct styles under a cohesive theme.
The partnership begins with a new campaign featuring Bumrah, centred around UNIQLO’s LifeWear philosophy—focused on delivering simple, high-quality, and comfortable everyday clothing.
Positioned as a long-term solution for healthier hair, Hairloom stems from the idea that effective transformation begins beneath the scalp.
One of the highlights from the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky.
The brand first challenged traditional perceptions with the launch of its Gold Mouthwash.
Alongside the campaign rollout, the brand has also unveiled new additions to its denim portfolio.
Rather than a conventional collaboration, the alliance has been positioned as a cultural exchange where French modernity meets Indian craftsmanship
The technology is engineered to support constant movement without compromising the structure and polished look expected from office footwear.
The label has been developed in partnership with Myntra Jabong India Private Limited, the wholesale arm of Myntra.
Scheduled to launch this Saturday, the collection positions Hopscotch among the early players in India’s kids’ fashion segment to translate this cultural moment into apparel for young consumers.
The collection incorporates 360° sculpting technology, offering targeted waist compression, light bust support, and a subtle butt-lifting effect to create a smooth, contoured look.
The Spring Summer 2026 collection will be available across Selected stores in India as well as on the brand’s official website.
The campaign is being rolled out across digital and social media platforms, aiming to connect with younger audiences through a mix of pop culture recall and everyday relevance.
A multiple Grammy and BRIT Award winner, she has amassed billions of streams worldwide and established herself as a defining voice in contemporary pop culture.
The collaboration with DWC has played a key role in scaling access to the watches.
Spanning 100 square metres and accommodating 65 guests, the café reflects the brand’s identity under the MF Brands Group umbrella.
Designed to address diverse hair types and styling requirements, the tools offer efficient detangling, curl definition, smoothing, and finishing results.
The Great Jeans for Everyone campaign reiterates American Eagle’s commitment to crafting denim that combines fit, comfort, and versatility.
The merchandise line includes crop tops, regular-fit T-shirts, and hoodies in a classic black-and-white colour scheme.
The digital film captures relatable, everyday scenarios to emphasise the importance of sunscreen as a daily skincare essential.
The Chevalier Collection is characterised by bold geometric structures, raw wood finishes, matte leathers, and sand-cast brass detailing.
The film showcases how the company has adapted to changing times while remaining anchored in trust and craftsmanship — two pillars that have defined its identity over generations.
Through this launch, STRROT reinforces its focus on integrating traditional craftsmanship with contemporary design sensibilities.
As part of the partnership, ASICS has introduced the GEL-CUMULUS 28 as the hero performance running shoe for the upcoming marathon.
Building on the success of its earlier release, the new collection revisits fan-favourite motifs while introducing fresh silhouettes and updated styles.
Anchored by three playful, slice-of-life films, the campaign captures familiar moments where love emerges in unexpected ways.
The partnership positions love as imperfect, emotional, and rebellious—challenging the glossy narratives typically associated with the occasion.
Underwoman is set to roll out across digital and social platforms, along with marketplace partners including Nykaa, Myntra, Amazon, and Blinkit.
The narrative then pivots to introduce Mamaearth’s rosemary-infused shampoo as a solution, concluding with Sreeleela reappearing with fuller-looking hair.
Prominent Indian cricketers including Jemimah Rodrigues, Shubman Gill, Shreyas Iyer, Tilak Varma, and Shafali Verma feature as towering “Giants,” standing as symbols of perseverance and possibility.
Instead of following a conventional advertising structure, the film leans into repetition and cultural familiarity to leave an impression.
The campaign draws attention to Bata’s long-standing relationship with ballerinas, a category the company credits itself with popularising in the Indian market.
Rooted in Mia’s Precious every day brand philosophy, the campaign highlights how relationships grow through daily routines, personal milestones, and quiet, meaningful rituals.
The new lipstick range is formulated with serum-level hydration. "Infused with Hyaluronic Acid and a nourishing oil blend, the formula delivers 8-hour plumping moisture.
At the heart of the launch is the ‘You Never Drive Alone’ brand film, which seeks to translate Škoda’s service philosophy into an emotionally resonant narrative.
The agreements significantly strengthen Interparfums’ licensed fragrance portfolio and underscore its long-term growth strategy in the global beauty market.
The campaign film opens inside a police station, with Malaika questioning the reason behind her detainment.
The launch is spearheaded by a 90-second film created in collaboration with creative agency Flower Shop and directed by Adam Berg.
All products in the collection are vegan, cruelty-free, dermatologically tested, and IFRA certified.
The Face Shapewear has been created to suit a broad range of users, underscoring House Of Beauty India’s focus on accessible and user-friendly beauty solutions.
Marketed and retailed by Titan Company, Xylys is known for its blend of Swiss-made and Swiss-movement engineering paired with modern design aesthetics.
Through this collaboration, Kushals aims to deepen its connection with fashion-forward consumers in the South.
The association coincides with the launch of the brand’s new digital film titled ‘Designed for Indian Hair’, which highlights Philips’ India-first approach to hair styling innovation.
Created with modern lifestyles in mind, the latest range emphasises comfort and wearability without compromising on elegance.
At the heart of the collection is a fragrance that balances vibrancy, sophistication, and nostalgia.
The brand has also confirmed that the collection will be extended to include swimwear later this spring.
ReplyAll’s design philosophy is rooted in minimalism, with clean lines, neutral tones, and adaptable silhouettes that flow across contexts.
A multi-award-winning brand, Denman Professional operates across more than 30 countries and is sold in over 60 markets globally.
Through a dedicated page on the ZILO app, Anaita will showcase personally curated edits across a wide array of brands.
This partnership is H&M’s debut foray into beauty collaborations and e.l.f.’s first venture into fragrance.
The partnership comes at a time when Red Chief is actively scaling its portfolio beyond its core strengths.
Reebok’s new global marketing campaign, “Born Classic. Worn for Life,” marks the beginning of this refreshed chapter for Reebok Classics.
The association is set to begin in January 2026, with Ranbir Kapoor joining PNG Jewellers as a brand ambassador alongside its existing brand face.
The new concealer has been developed with a clear focus on addressing the specific needs of Indian skin tones, undertones, and climate conditions.
The appliance is available in two colour options—Black and Black & Red—and comes with two interchangeable nozzles and one diffuser, enabling customised airflow control for a variety of styling preferences.
Launched in 2020, BRAVee was introduced as a strategic extension of the House of Beauty master portfolio by founder Vibhuti Arora.
Randeep Hooda’s association with TeinPro stems from a shared emphasis on discipline, balance, and authenticity.
The campaign is presented through two interconnected films, each capturing the personalities, people, and shared experiences that define weddings today.
Positioned as an expressive yet functional everyday companion, the NoiseFit Pro 6R builds on Noise’s expanding fitness ecosystem.
The launch builds on Blissclub’s growing momentum in the women’s apparel space.
Expanding beyond footwear, Kith and ASICS have also collaborated on a Loyalty-exclusive apparel and headwear lineup.
Each balm is packaged in a miniature replica of a Liquid Death can and contains e.l.f.’s flavored Squeeze Me balms.
The partnership was unveiled at a launch event held at Solaire, BKC, where nostalgia, fashion, and fandom came together in an immersive setting.
Moore is an Academy Award–nominated actor, producer, and New York Times bestselling author, with a career spanning several decades across film and television.
The collaboration brings together two brands united by a shared belief in confidence, individuality, and a modern Indian identity.
This season sees the return of two cult favourites—the T80 Watch Gift Set and the T80 Ring Watch—reintroduced in a classic gold-tone finish.
The campaign film offers an intimate and emotionally resonant portrayal of womanhood, set within a green-room environment that symbolises freedom and self-discovery.
The Revive Collection emphasizes clean silhouettes and elevated comfort, making it versatile enough for training, recovery, travel, and everyday wear.
The Power & Poise collection centres on intentional dressing, spotlighting pieces that feel confident, considered, and effortlessly put together.
Each piece is designed for easy mix-and-match dressing, transitioning seamlessly from school days to weekend outings.
Through this collaboration, Titan Eye+ will integrate PhotoFusion X photochromic lens technology by ZEISS across its lens designs and retail network nationwide.
This partnership marks a continuation of Mirza’s longstanding association with Lotto, which began when she was 19, as a young athlete making her mark both on and off the court.
The film draws inspiration from the real-life bond of legendary couple Shabana Azmi and Javed Akhtar, portraying an intimate, thoughtful conversation between two people who are deeply connected yet wonderfully different.
Built for performance as well as display, the decks introduce classic Australian literary icons into the skateboarding world.
Positioned as a distinct, contemporary brand, Litestyle by PNG operates separately from PNG Jewellers’ traditional retail identity.
The collection includes a range of reversible comforters, vibrant comforters, mink blankets, and printed flannel blankets, all crafted to deliver both style and functionality.
The collaboration is aimed at deepening consumer engagement while further shaping the brand’s fashion, lifestyle, and fitness positioning in India.
A key highlight of the collection is the hen-shaped Egg Basket, crafted to work as both a kitchen accessory and an elegant serving piece.
Actress Krithi Shetty was unveiled as the face of the launch, reflecting the brand’s focus on style, comfort, and urban living.
Crafted as a dynamic, digital-first initiative, the campaign blends style, innovation, and performance while leveraging Sahher Bambba’s strong connection with Gen Z and millennial audiences.
In addition to design, the collection emphasises safety and comfort with Anti-Microbial protection, ensuring a hygienic and restful environment ideal for children.
The campaign was designed to visually mirror the product’s lightweight, soft-matte texture through an airy and romantic setting.
Themed “Design for a Better Tomorrow – Shaping Futures,” the initiative attracted more than 700 submissions from across the world, encouraging designers to merge artistic expression with environmental awareness.
The collaboration made its debut at a private launch event hosted at Miu Miu’s recently reopened New Bond Street flagship store in London.
Seoul Searching is part of a broader edutainment-led approach designed to deepen engagement and drive repeat interactions on the platform.
As part of the collaboration, 36 Decathlon Playgrounds are now live on the Playo app and website, enabling players to book slots up to 20 days in advance.
The new range addresses one of the most common styling challenges—visible lingerie lines—by focusing on seamless construction that ensures comfort and confidence throughout the day.
The ARIAS × Shisenfox Eyewear Collection is built on a shared vision of thoughtful design, comfort-led engineering, and modern aesthetics.
The Converse x NARUTO SHIPPUDEN collection features four Chuck Taylor All Star iterations, each inspired by one of the anime’s most dynamic characters—Naruto, Sasuke, Gaara, and Kakashi.
The latest JKY Groove collection introduces refreshed essentials for both women and men, including oversized T-shirts, hybrid sweatshirts, wide-leg pants, and utility-inspired pieces.
With its multi-use versatility across cheeks, lips, and eyes, BFF adds instant warmth, dimension, and freshness to any look.
As part of the partnership, Prada Group, LIDCOM, and LIDKAR will jointly establish local training programmes inspired by the Prada Group Academy model.
The event brought together industry insiders, with Brand Ambassador Palak Tiwari joining as the star guest.
The drop arrives just in time for the holiday season, bringing nostalgic storytelling and bold design together in a playful new lineup.
The collection features four thoughtfully curated boxes that pair The Body Shop’s iconic skincare and body care products with indē wild’s popular essentials.
The Platinum Collection features designs that highlight the metal’s purity and durability, with options ranging from bold statement pieces to minimalist styles suitable for every wedding occasion.
The campaign highlights walking as a simple, accessible, and everyday form of movement, supported by thoughtfully engineered footwear.
Each watch in the series draws heavily from the design language of Ducati motorcycles.
The collection made its debut at Motoverse 2025, Royal Enfield’s annual festival that celebrates its global riding community and the vibrant subcultures of motorcycling.
SocksXpress has entered Kerala with its 27th store at Lulu Mall Kochi. The launch helps the brand expand its reach across new regional markets.
The collection features 20 unique designs, including tees, knits, statement jackets, dresses, pants, shorts, shirts, skirts, and accessories.
Set against a stark desert backdrop, the campaign film follows Shah Rukh Khan as he makes his way across a towering dune, where shifting sand reveals a buried eyewear frame.
Together, the three pairs convey a singular message: identity is handmade. Each sneaker carries a lived memory and a piece of personal truth.
The two brands have always been separate, each supported by its own trademarks and product positioning.
Modern fabrics, relaxed fits, and functional detailing come together to ensure each garment supports natural movement while offering a distinctive look.
The campaign film captures intimate, familiar interactions that reflect understated yet meaningful emotional moments in daily life.
To make the season even more rewarding for shoppers, Senco Gold & Diamonds has introduced a series of exclusive wedding offers.
The collection embodies the spirit of joyful extravagance, offering statement pieces that light up the party alongside refined icons of modern elegance.
adshah has crafted a bespoke collection that blends his distinct creative identity with MAYBACH’s timeless heritage.
The brand’s new wedding campaign, ‘Every Promise Matters’, emphasizes the emotional and symbolic significance of this sacred piece of jewellery.
The 2025 Christmas range debuts three new seasonal scents—Caramel Cuddle, Cranberry Crush, and Sugarplum Passion.
The apparel range includes a cropped baby tee and a relaxed hoodie with matching sweatpants, crafted from plush fleece and accented with whimsical bows and cheerful graphics.
The collection reinforces Go Colors’ commitment to shaping the landscape of contemporary bottomwear in India.
Marie Claire, which reaches over 97 million women globally through its leading media platforms, has more than 45 years of selective licensing experience across diverse categories.
The collection is thoughtfully structured into four distinct segments that address every facet of modern fashion needs.
With the launch of Season 2, Libas once again reinforces its leadership in the festive-wear and wedding segment.
At the core of the product is Banila Co's Micro Capture Technology, intended to offer deep cleansing without compromising the skin barrier.
The Marvel comic behind the collection was written by Stephanie Williams, with art by JL Giles and colors by Chris Sotomayor.
The BLVCK x UFC collection features a range of lifestyle and performance pieces designed to balance style, comfort, and functionality.
The film highlights a simple premise – that skin “gets thirsty,” and therefore long-lasting hydration should be a regular routine rather than just a quick fix.
The partnership follows an earlier limited-edition release in May, which showcased characters such as Hello Kitty, Cinnamoroll, and Badtz-Maru.
The Ferragamo Duo merges heritage and modernity, appealing to both men and women with case sizes of 28mm and 40mm.
The partnership officially authorizes GKB Opticals to retail Dior Eyewear, reflecting the brand’s legacy of curating luxury optical experiences.
The lineup features three unique models — Timex Marlin Automatic, Timex MK1 Resin, and Timex Weekender — each integrating iconic Monopoly motifs into Timex’s renowned design language.
Each collection has been thoughtfully designed for the modern bride who carries her heritage with pride and has long envisioned her perfect wedding look.
All five pieces are produced in very limited numbers and will not return in these exact configurations, enhancing their appeal for collectors and newcomers alike.
Staying true to the spirit of experimentation and creativity, the brand aims to offer pieces that let consumers embrace the fun, dramatic, and fashion-forward side of the season.
The range features phone and tablet cases, earbud cases, bag charms, wireless chargers, and additional accessories designed to bring the nostalgic charm of the franchise to everyday tech
The collaboration is designed to offer the perfect wedding gift, a thoughtful bridesmaid hamper, or a self-care indulgence, helping users transition from “desk to desi” in just 10 minutes.
Featuring four standout timepieces, the collection captures modern luxury through silhouettes that fuse high fashion with timeless watchmaking.
Defined by clean lines, thoughtful detailing, and everyday versatility, the range offers a modern interpretation of masculine jewellery.
The collaboration channels Himesh’s signature charisma into a creative project that is bold, expressive, and entirely original.
The launch features ONLY’s winter must-haves and premium fits, paired with LANEIGE’s cult-favourite products, including Lip Glowy Balms, Water Sleeping Masks, and Tinted Lip Serums.
Each piece in the new collection is designed with comfort and functionality at its core, empowering kids to play, explore, and express themselves — all while being gentle on the planet.
Inspired by India’s rich hockey heritage, which includes eight Olympic gold medals and the historic 1975 World Cup victory, this collection reimagines those triumphant moments as modern street sport uniforms.
Designed with a 9 percent cashmere blend, the thermal aims to merge cutting-edge fabric technology with the natural softness and elegance of cashmere.
The new collection emphasizes the brand’s ethos, “Wear Global, Support Local,” through versatile silhouettes that democratize fashion without compromising design.
The collection is rooted in the belief that every room has a unique identity and deserves a fragrance that reflects its mood and function.
The color palette features deep jewel tones, earthy neutrals, and muted pastels, offering a sophisticated take on seasonal trends.
The first collections from Cherokee are slated to launch in the second quarter of 2026, spanning department stores and leading online marketplaces.
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