The partnership debuts with AJIO’s festive campaign, ‘Festival Is Festivalling’, which highlights the diversity of India’s festive season through a modern fashion lens.
This marks the second India-centric campaign led by Nicola Formichetti, Global Creative Director, M·A·C Cosmetics, following the brand’s earlier campaign, ‘Forever in M·A·C’.
The campaign film focuses on the everyday moments shared between siblings, from light-hearted pranks and friendly arguments to expressions of care and affection.
The offering includes kids-safe organic colours and wellness staples, alongside a hands-on Tie & Dye kit intended to encourage creative engagement among children and families.
As part of the campaign, Bhima Gold is showcasing exclusive diamond collections that blend modern international aesthetics with rich Indian heritage appeal.
With products that deliver nourished lips, glowing skin, sleek hair, and quick glam, the curated lineup helps users transition effortlessly from a sleepy morning to full festive glam.
Crafted in small batches, each cake is prepared using real fruits sourced globally—cranberries, blueberries, raisins, plums, blackcurrants—slow-cooked and matured to reflect L’inouï’s Zero Adulteration philosophy.
The Brighter Moments campaign celebrates individuality, cultural expression, and the joy of festivity, offering stylish options for both men and women.
The campaign features a series of short films that beautifully capture the emotional essence of Diwali — celebrating love, trust, and the joy of togetherness.
The campaign visuals showcase a wide array of Lacoste’s festive offerings, including its iconic polos, shirts, dresses, skirts, T-shirts, footwear, and premium accessories.
Each product in the range is infused with a warm, spicy, lightly sweet, and earthy fragrance that feels relaxing, grounding, and perfectly in tune with the festive mood.
At the heart of this collaborative collection is the gold-plated porcelain Ganesha, a limited-edition piece designed and handcrafted by Herend exclusively for Thomas Goode.