The decision follows McDonald’s largest-ever World Cup marketing campaign, which ran across more than 110 countries during the 2026 tournament.
The collaboration is part of a new Season Pass that will remain available to players until November 8.
The campaign, titled ‘Own a Piece of History’, is being rolled out across Delhi/NCR in collaboration with quick commerce platforms Zepto and Blinkit.
Madonna wore pieces from Swarovski's Millenia collection, featuring full-cut crystals in a Fuchsia shade.
The Season Pass brings characters from DreamWorks Animation’s Shrek franchise into the FIFA Heroes arena.
Every Football Meal will include a limited-edition McDonald's x Coca-Cola football collectible. The offer will be available only while stocks last across participating restaurants.
As part of the initiative, recordings of fans' voices will be featured across Coca-Cola's social media platforms throughout the FIFA World Cup.
The patent leather tongue includes perforations designed to hold six vintage-inspired pins featuring Disney characters.
The launch is the latest addition to Nike's portfolio of Cristiano Ronaldo-inspired products, which have celebrated several milestones throughout his career.
The series is being produced and hosted by sports media platform RevSportz and will feature creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani.
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
The limited-period offering includes a range of FIFA Meals that come with a collectible limited-edition mini football.
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
The products combine storage functionality with commemorative tournament-inspired designs.
The collection became available across select Pacsun stores and online from May 15.
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
He will also be part of Lenovo’s global marketing campaign, which is set to launch in May ahead of the FIFA World Cup 2026.
Currently, 14 adidas partner football clubs are featured in FIFA Super Soccer as part of the adidas Football Festival, a four-week activation.
The new FIFA title will be part of Netflix’s growing portfolio of TV-playable games, and further details are expected to be revealed in 2026.
The newly designed collection reinterprets each country’s iconic visual identity — from historic patterns to cultural symbols — with a contemporary, forward-looking aesthetic.
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