Coca-Cola India Unveils Golden FIFA World Cup 2026 Commemorative Cans
The campaign, titled ‘Own a Piece of History’, is being rolled out across Delhi/NCR in collaboration with quick commerce platforms Zepto and Blinkit.
Swarovski Collaborates with Madonna and Shakira for World Cup Final Halftime Show
Madonna wore pieces from Swarovski's Millenia collection, featuring full-cut crystals in a Fuchsia shade.
Shrek Joins FIFA Heroes with New Limited-Time Season Pass
The Season Pass brings characters from DreamWorks Animation’s Shrek franchise into the FIFA Heroes arena.
McDonald's X Coca-Cola Introduce Football Collectibles with Every Football Meal
Every Football Meal will include a limited-edition McDonald's x Coca-Cola football collectible. The offer will be available only while stocks last across participating restaurants.
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Coca-Cola Turns Indian Football Fans’ Voices into Campaign Ahead of FIFA World Cup
As part of the initiative, recordings of fans' voices will be featured across Coca-Cola's social media platforms throughout the FIFA World Cup.
adidas Originals Introduces Brain Dead x Disney Football-Inspired Collection
The patent leather tongue includes perforations designed to hold six vintage-inspired pins featuring Disney characters.
Nike Celebrates Cristiano Ronaldo’s Six World Cup Goals Milestone with CR7 Gold Boots
The launch is the latest addition to Nike's portfolio of Cristiano Ronaldo-inspired products, which have celebrated several milestones throughout his career.
Coca-Cola Brings Football Fans Together with Matchday Hangout Campaign
The series is being produced and hosted by sports media platform RevSportz and will feature creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani.
Budweiser 0.0 Celebrates 40 Years of FIFA Partnership with Fan Campaign in India
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
McDonald’s Rolls Out FIFA World Cup 2026 Meal Campaign in North and East India
The limited-period offering includes a range of FIFA Meals that come with a collectible limited-edition mini football.
ZEE5, Unite8 Sports Roll Out India-Wide Campaign Ahead of FIFA World Cup 2026
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
AB InBev Launches ‘Cheers to Bars’ Campaign Ahead of FIFA World Cup 2026
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
FIFA and Gamefam Launch Official FIFA World Cup 2026 Experience on Roblox
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
Sandisk Brings FIFA World Cup 2026 Licensed Storage Range to Consumers
The products combine storage functionality with commemorative tournament-inspired designs.
Outerstuff Launches Official FIFA World Cup 2026 Collection with Pacsun
The collection became available across select Pacsun stores and online from May 15.
Panini and Instamart Launch FIFA 2026 Trading Card Collection in India
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
Lego Launches FIFA World Cup 2026 Campaign Featuring Top Football Stars
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
Lenovo Partners with David Beckham to Expand Sports Technology Initiatives
He will also be part of Lenovo’s global marketing campaign, which is set to launch in May ahead of the FIFA World Cup 2026.
FIFA and Roblox Launch ‘FIFA Super Soccer’ with Gamefam Collaboration
Currently, 14 adidas partner football clubs are featured in FIFA Super Soccer as part of the adidas Football Festival, a four-week activation.
FIFA Partners with Netflix Games to Redefine Digital Football Experience
The new FIFA title will be part of Netflix’s growing portfolio of TV-playable games, and further details are expected to be revealed in 2026.
adidas Launches New 2026 World Cup Home Jerseys for Partner Federations
The newly designed collection reinterprets each country’s iconic visual identity — from historic patterns to cultural symbols — with a contemporary, forward-looking aesthetic.
adidas Unveils TRIONDA, the Official Match Ball for FIFA World Cup 26
Adding to its symbolic appeal, the ball celebrates the host countries with distinct iconography: a Star for the USA, a Maple Leaf for Canada, and an Eagle for Mexico.
KIPSTA Partners with UEFA for Official Match Balls
This collaboration, significant for the retail and Indian market, will begin in the 2024-2025 season and continue until the end of the 2026-2027 season.