The series is being produced and hosted by sports media platform RevSportz and will feature creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani.
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
The limited-period offering includes a range of FIFA Meals that come with a collectible limited-edition mini football.
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
The products combine storage functionality with commemorative tournament-inspired designs.
The collection became available across select Pacsun stores and online from May 15.
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
He will also be part of Lenovo’s global marketing campaign, which is set to launch in May ahead of the FIFA World Cup 2026.
Currently, 14 adidas partner football clubs are featured in FIFA Super Soccer as part of the adidas Football Festival, a four-week activation.
The new FIFA title will be part of Netflix’s growing portfolio of TV-playable games, and further details are expected to be revealed in 2026.
The newly designed collection reinterprets each country’s iconic visual identity — from historic patterns to cultural symbols — with a contemporary, forward-looking aesthetic.
Adding to its symbolic appeal, the ball celebrates the host countries with distinct iconography: a Star for the USA, a Maple Leaf for Canada, and an Eagle for Mexico.
This collaboration, significant for the retail and Indian market, will begin in the 2024-2025 season and continue until the end of the 2026-2027 season.
The brand today is present at the FIFA Fan Zones in Qatar and has some of the most innovative and hassle-free options in their ready-to-eat and snacking category.?
The first drop of FIFA-branded casual wear, athleisure, footwear, and accessories is sold across shop-in-shops in Korean department stores, including Shinsegae and Lotte, and their respective online platforms.
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