The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
According to the company, the new range has been developed around the idea of fragrance as a personal form of expression, with each candle representing a distinct energy and scent profile.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The fragrance opens with notes of stormy petrichor, rainforest greenery, neroli and blackcurrant.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
From Bollywood icons launching signature perfume lines to global luxury houses teaming up with pop superstars, fragrance collaborations are redefining how brands connect with audiences.
The partnership with Suryakumar Yadav is rooted in strong audience alignment and shared values.
The debut marks a shift for the company as it moves from institutional scenting solutions toward consumer-facing perfumery in a growing domestic market.
The campaign also marks a reinvigoration of the iconic POLO fragrance line with the launch of Polo 67 Eau de Parfum.
The campaign also marks a reinvigoration of the iconic POLO fragrance line with the launch of Polo 67 Eau de Parfum.
The global campaign, titled Free at Heart, stars YSL Beauty’s global ambassador Dua Lipa in a breathtaking film shot partly in Chile’s Atacama Desert.
Designed to blend scent and flavour, the new trio offers wearers a rich, emotive olfactory experience that goes beyond traditional floral or fresh notes.
For the India launch, Davidoff has selected actor Charles Melton as the brand ambassador for Cool Elixir, positioning the product with a modern and adventurous brand image.
The two new Eau de Parfums are designed for today’s discerning woman—someone who embraces elegance, values quality, and seeks individuality in her lifestyle choices.
Both perfumes under the Assure Premium banner offer a layered olfactory experience, where top, middle, and base notes are thoughtfully blended to unfold gradually.
As part of this collaboration, Khan will be the face of a comprehensive 360-degree marketing campaign spanning digital platforms, print media, in-store branding, and out-of-home (OOH) advertising.
Featuring a diverse range of olfactive notes—from fresh florals to deep woody scents—the collection offers signature fragrances for both men and women.
The primary target for Nisara in the UAE is consumers aged 25-45, who are seeking premium-quality perfumes at accessible price points.
The fragrance concludes with a soft dry down of vanilla musk and cedarwood, creating a warm and inviting scent suitable for any occasion.
As the Crosswindz Title Partner and Official Fragrance Partner, French Essence not only contributed to the fest's olfactory landscape but also engaged with the dynamic and diverse young audience that Kashiyatra attracts.
One may not be lucky enough to have ?Breakfast at Tiffany? but one can surely smell like Tiffany, as the celebrated jewelery brand Tiffany & Co. turns to Coty to expand is fragrance business. ...
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