The appointment comes as H&M Beauty continues to grow its portfolio in India, offering products across makeup, fragrances, haircare, and body care categories.
Bridalwear remains a significant part of ELIE SAAB’s heritage and creative identity, with the designer highlighting its foundational role in the brand’s evolution.
The limited-edition collection will be available from 27 August and draws inspiration from the film’s memorable visuals, characters, and enduring style.
The limited-edition lineup has been designed for festival settings and reflects the growing link between fashion, culture and live music events in India.
The collection features sweet-scented beauty treats such as the Lip Swirl – Overnight Lip Mask, Juicy Duo Lip Balm, Fruity Fusion Lip Oil Trio, and Cherry Splash Hair & Body Mist.
The collaboration leverages the power of collective movement to inspire positive change and foster unity among colleagues, consumers, communities, and partnering organizations across India.
The lemlem x H&M collaboration is a womenswear collection that features a relaxed, fashion-forward range of caftans, beachwear pieces, swimwear, jewelery and accessories, made of more sustainable materials.