Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
Titled ‘Built for Sweat, Designed for Life’, the campaign highlights HRX’s mission to seamlessly blend performance-driven activewear with everyday style.
The newly revamped platform will feature EatFit (EF), HRX by EatFit, Great Indian Khichdi (GIK), Homeplate, Chaat Street, Rolls on Wheels, Millet Express, and Madras Curd Rice Company.
The visuals emphasize a stark contrast between the conventional image of a corporate worker and a confident, well-groomed man, symbolizing the "Bearded Boss."
The partnership comes on the heels of a successful $3.5 million Series A extension round by The Good Bug, backed by Sharrp Ventures, the family office of Marico Group Chairman Harsh Mariwala, and Fireside Ventures.
Bollywood actor Hrithik Roshan has invested Rs 6 crore in Bengaluru-based fitness startup Cure.Fit that is also the fitness licensee for actor's brand HRX.Last year, Cure.Fit had signed Hrithik Rosh...
Joining the long list of celebrities like Hrithik Roshan, Virat Kohli, Tiger Shroff,?and offlate?Jacqueline Fernandez, MTV Roadies' ex-contestant?and actor, Rannvijay Singh has unveiled his own fas...
Hrithik Roshan's fashion brand HRX is eyeing Rs. 500-crore turnover by 2020 from its apparels and footwear section, fuelled by expansion in product categories and offline presence this year.Besides,...
Betting big on exclusivity,?online fashion retailer Myntra?has now set its eyes on?Bollywood?s heartthrob, Hrithik Roshan?s clothing and shoes brand HRX....
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