A total of 30 matches will be played during the tournament, including seven fixtures in the women’s competition.
The activation is expected to reach over 16 lakh commuters daily, helping improve brand visibility and recall during the IPL season.
The campaign showcases a Mumbai Indians supporter experiencing a cricket-inspired journey onboard a Malaysia Airlines flight alongside the players.
The campaign film features players such as Ajinkya Rahane, Rinku Singh, and Manish Pandey.
As part of the campaign, the brand is working with cricket personalities and digital creators to share their own first-match stories.
The storyline focuses on post-match downtime, using humour and music-driven storytelling to show players engaging with entertainment content.
The film builds around the idea of Rohit Sharma “protecting the garden,” a reference that has gained traction as a fan-favorite internet joke.
The campaign will be rolled out across digital platforms, social media, and on-ground activations throughout the Indian T20 League 2026.
s part of the second phase, Vikram Solar has launched a campaign film featuring players Rinku Singh, Rachin Ravindra, and Finn Allen.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
Beyond stadium activations, the brand will launch an Olio Dugout on Sahakar Marg in Jaipur as a fan engagement hub for IPL 2026.
The campaign also features limited-edition cricket-themed packaging available on quick commerce platforms.
As part of the renewed collaboration, boAt will continue to focus on enhancing fan engagement throughout the tournament.
The strategy reflects a move towards tapping into city-specific fandom and deeper team loyalties across India.
The campaign brings both teams together, highlighting a shared identity and the growing alignment between the two sides of the Delhi Capitals.
As part of the agreement, the brand’s logo will be placed on the back of CSK players’ helmets.
As part of the partnership, the brand will also gain visibility across team kits, in-stadium branding, and digital content during match days throughout the tournament.
Jaypee aims to utilise the Punjab Kings platform to enhance its brand visibility among cricket fans across the country.
Positioned as a collaboration between two performance-driven brands, the alliance will integrate the HELL ENERGY DRINK logo on the back of Punjab Kings players’ helmets and caps.
With this move, the brand is positioning itself not only as a creator of stylish and functional accessories but also as a torchbearer of purpose-led fashion.
Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.
This marks a strategic milestone for Haier in its ongoing effort to combine sports and entertainment through its ‘Sport-o-Tainment’ approach.
Beyond its association with IPL teams, Bisleri has established hydration partnerships across a wide range of sports in India and the Middle East.
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