IPL

The strategy reflects a move towards tapping into city-specific fandom and deeper team loyalties across India.

The campaign brings both teams together, highlighting a shared identity and the growing alignment between the two sides of the Delhi Capitals.

As part of the agreement, the brand’s logo will be placed on the back of CSK players’ helmets.

As part of the partnership, the brand will also gain visibility across team kits, in-stadium branding, and digital content during match days throughout the tournament.

Jaypee aims to utilise the Punjab Kings platform to enhance its brand visibility among cricket fans across the country.

Positioned as a collaboration between two performance-driven brands, the alliance will integrate the HELL ENERGY DRINK logo on the back of Punjab Kings players’ helmets and caps.

With this move, the brand is positioning itself not only as a creator of stylish and functional accessories but also as a torchbearer of purpose-led fashion.

Fans can explore the exclusive RR Corner on Myntra’s Sports Hub, which will offer cricket-inspired fashion and merchandise, enabling them to express their loyalty in style.

This marks a strategic milestone for Haier in its ongoing effort to combine sports and entertainment through its ‘Sport-o-Tainment’ approach.

Beyond its association with IPL teams, Bisleri has established hydration partnerships across a wide range of sports in India and the Middle East.

Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.

As part of the campaign rollout, the partnership will be activated across various digital channels, television commercials, and on-ground engagements during the IPL season.

Campa has announced Ram Charan as its official brand ambassador.

The collaboration features KKR players Manish Pandey, Venkatesh Iyer, and Harshit Rana in a dynamic rap music video.

Debuting during Tata IPL 2025, this new line reflects a deeper narrative—one that fuses the precision of tailoring with the fluidity of fine art.

To mark the beginning of this exciting journey, bigbasket launched a hyperlocal digital campaign that captures the soul of Bengaluru.

As part of the association, Euro India Fresh Foods will introduce a series of fan engagement initiatives and giveaways.

Through this collaboration, Minimalist will supply its high-performance sunscreen to Rajasthan Royals players, ensuring they remain protected from the sun during training sessions and matches.

The collaboration allows Portronics to expand its presence among India's cricket audience while strengthening its position in the consumer electronics segment.

This collaboration highlights boAt’s continued focus on merging technology with sports, enhancing the fan experience through its range of high-quality audio products and smart wearables.

In collaboration with the Board of Control for Cricket in India (BCCI), the company will stream IPL matches in high-definition across its cinema halls, offering audiences an alternative way to experience live cricket.

As part of this extended partnership, FanCode Shop has been appointed as the official jersey manufacturing partner for Rajasthan Royals.

Created in collaboration with Mumbai-based creative agency Please See//, the campaign is titled “The Trip Starts with Nasher Miles.”

This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative "Groom like a Pro, Play Like a Pro," aligning seamlessly with the brand's ethos of excellence and performance.

PUMA is the official kit partner of Delhi Capitals and has inked a multi-year deal with the team's parent companies JSW and GMR, expanding its presence in the cricketing realm.

As the Official Time Partner for the 2024 season, Movado's collaboration with the Rajasthan Royals reflects its ethos of perpetual advancement.

The collaboration between Timex and Punjab Kings promises to heighten the excitement surrounding the TATA IPL, captivating dedicated supporters with each victory and thrilling moment in what is set to be an exhilarating spectacle.

This move marks Fixderma's inaugural venture into cricket sponsorship, marking a significant milestone for the brand's expansion strategy.

This strategic collaboration underscores boAt's commitment to the vibrant world of cricket and solidifies its position as the preferred choice for tech-savvy fans and enthusiasts in India.

This marks the first-ever collaboration of FDCI X Lakm? Fashion Week with a Tata IPL team.

This is the brand?s first association with the Punjab outfit.

The sports brand already has an ongoing association with RCB skipper Virat Kohli.

The Souled Store is also the official merchandise partner for the Mumbai Indians, Kolkata Knight Riders, and Rajasthan Royals.

Bodycare will be the official sponsor for the Delhi Capitals team with branding rights and promotional activities throughout the IPL 2020 cricketing season.

JSW and GMR co-owned franchise Delhi Capitals is placing player and team member safety as paramount by partnering with Livinguard AG.

As part of the partnership, Acko will be the official insurance partner of the team.

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