The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
The film showcases how the company has adapted to changing times while remaining anchored in trust and craftsmanship — two pillars that have defined its identity over generations.
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