Through the campaign, Heer by GIVA seeks to present 9KT gold as a contemporary and accessible jewellery option for modern consumers.
QWEEN said its colours are created through specially developed gold alloy formulations.
To support the launch, Swarovski has appointed Ariana Grande, the brand’s Global Brand Ambassador, as the face of the campaign.
The campaign showcases how silver jewellery is woven into daily moments, traditions, and personal milestones, through stories that reflect women’s unique relationships with their jewellery.
Drawing inspiration from childhood motifs, the collection features designs centered around hearts, flowers, bows and stars.
The collection features a range of diamond jewellery pieces designed for regular wear, including rings, bracelets, pendants, and earrings.
With the launch, the brand aims to cater to consumers seeking jewellery that blends craftsmanship, personal expression, and modern aesthetics.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose, and white gold variants.
For southern India, actress Anupama Parameswaran has been featured as the face of Rivaah, representing the campaign for brides across the region.
the collection has been created to suit a variety of personal styles while offering versatile pieces that transition from daily wear to celebratory occasions.
Mithila Palkar plays a central role in the campaign, bringing the brand’s message to life through relatable and contemporary styling.
Each character is also inspired by one of QWEEN’s signature brand personas.
At the centre of the new collection is the House’s signature M insignia, which has been transformed into a range of everyday fine jewellery pieces.
Gabbi will feature in the brand’s marketing and communication campaigns, helping Everlite connect with consumers seeking versatile jewellery that can seamlessly transition across different occasions and lifestyles.
Through the campaign, KISNA aims to address common perceptions that diamond jewellery is out of reach for younger consumers.
Now in its fourth year, the Rakhi collection has become one of the brand’s key seasonal launches.
The partnership aligns with the launch of the brand’s new Varalakshmi festive campaign.
The collaboration has resulted in the launch of the MC × Jiaara collection, an exclusive jewellery range designed specifically for the Indian market.
The campaign film has been shot across the streets of Banaras and features the popular track 'Tum Tak'.
The campaign film revolves around a playful interaction at home, where a young child becomes fascinated by the sparkle of Ananya Panday's diamond jewellery.
Through the campaign, the retailer aims to highlight transparency and informed decision-making in jewellery purchases.
The jewellery was paired with House of Masaba’s bridal ensembles, combining traditional design references with contemporary silhouettes.
The campaign forms part of Regal Jewellers’ strategy to establish its presence in Tamil Nadu as it begins expanding its physical retail network in the region.
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