Through the campaign, Heer by GIVA seeks to present 9KT gold as a contemporary and accessible jewellery option for modern consumers.
QWEEN said its colours are created through specially developed gold alloy formulations.
To support the launch, Swarovski has appointed Ariana Grande, the brand’s Global Brand Ambassador, as the face of the campaign.
The campaign showcases how silver jewellery is woven into daily moments, traditions, and personal milestones, through stories that reflect women’s unique relationships with their jewellery.
Drawing inspiration from childhood motifs, the collection features designs centered around hearts, flowers, bows and stars.
The collection features a range of diamond jewellery pieces designed for regular wear, including rings, bracelets, pendants, and earrings.
With the launch, the brand aims to cater to consumers seeking jewellery that blends craftsmanship, personal expression, and modern aesthetics.
Crafted in 14KT and 18KT gold, the collection is available in yellow, rose, and white gold variants.
For southern India, actress Anupama Parameswaran has been featured as the face of Rivaah, representing the campaign for brides across the region.
the collection has been created to suit a variety of personal styles while offering versatile pieces that transition from daily wear to celebratory occasions.
Mithila Palkar plays a central role in the campaign, bringing the brand’s message to life through relatable and contemporary styling.
Each character is also inspired by one of QWEEN’s signature brand personas.
At the centre of the new collection is the House’s signature M insignia, which has been transformed into a range of everyday fine jewellery pieces.
Gabbi will feature in the brand’s marketing and communication campaigns, helping Everlite connect with consumers seeking versatile jewellery that can seamlessly transition across different occasions and lifestyles.
Through the campaign, KISNA aims to address common perceptions that diamond jewellery is out of reach for younger consumers.
Now in its fourth year, the Rakhi collection has become one of the brand’s key seasonal launches.
The partnership aligns with the launch of the brand’s new Varalakshmi festive campaign.
The collaboration has resulted in the launch of the MC × Jiaara collection, an exclusive jewellery range designed specifically for the Indian market.
The campaign film has been shot across the streets of Banaras and features the popular track 'Tum Tak'.
The campaign film revolves around a playful interaction at home, where a young child becomes fascinated by the sparkle of Ananya Panday's diamond jewellery.
Through the campaign, the retailer aims to highlight transparency and informed decision-making in jewellery purchases.
The jewellery was paired with House of Masaba’s bridal ensembles, combining traditional design references with contemporary silhouettes.
The campaign forms part of Regal Jewellers’ strategy to establish its presence in Tamil Nadu as it begins expanding its physical retail network in the region.
The digital campaign film features Sanon celebrating Raksha Bandhan with her brother by tying him a rakhi.
The collaboration brings together the brand's focus on responsible craftsmanship with Lara Dutta Bhupathi's association with elegance and modern style.
The bracelet has been engineered as a fully articulated and flexible piece to provide ease of movement while maintaining its design.
Bhima Jewellers said Kapoor's cultural connect and pan-India recognition complement the brand's journey of taking its South Indian legacy to a broader national audience.
The 'Drops of Joy' monsoon campaign is available across all Senco Gold & Diamonds showrooms, the Senco App, and the brand's official website.
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The company stated that the new collection follows the same 123-parameter quality checks applied across its larger diamond categories.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
The film showcases how the company has adapted to changing times while remaining anchored in trust and craftsmanship — two pillars that have defined its identity over generations.
Rooted in Mia’s Precious every day brand philosophy, the campaign highlights how relationships grow through daily routines, personal milestones, and quiet, meaningful rituals.
Through this collaboration, Kushals aims to deepen its connection with fashion-forward consumers in the South.
Created with modern lifestyles in mind, the latest range emphasises comfort and wearability without compromising on elegance.
The association is set to begin in January 2026, with Ranbir Kapoor joining PNG Jewellers as a brand ambassador alongside its existing brand face.
The partnership was unveiled at a launch event held at Solaire, BKC, where nostalgia, fashion, and fandom came together in an immersive setting.
The campaign film offers an intimate and emotionally resonant portrayal of womanhood, set within a green-room environment that symbolises freedom and self-discovery.
The film draws inspiration from the real-life bond of legendary couple Shabana Azmi and Javed Akhtar, portraying an intimate, thoughtful conversation between two people who are deeply connected yet wonderfully different.
Positioned as a distinct, contemporary brand, Litestyle by PNG operates separately from PNG Jewellers’ traditional retail identity.
As part of the campaign, Bhima Gold is showcasing exclusive diamond collections that blend modern international aesthetics with rich Indian heritage appeal.
The LiteString Tennis Collection forms the highlight of the festive launch with its functional innovation tailored for long days and extended celebrations.
Themed “Design for a Better Tomorrow – Shaping Futures,” the initiative attracted more than 700 submissions from across the world, encouraging designers to merge artistic expression with environmental awareness.
The Platinum Collection features designs that highlight the metal’s purity and durability, with options ranging from bold statement pieces to minimalist styles suitable for every wedding occasion.
The campaign film captures intimate, familiar interactions that reflect understated yet meaningful emotional moments in daily life.
To make the season even more rewarding for shoppers, Senco Gold & Diamonds has introduced a series of exclusive wedding offers.
The collection embodies the spirit of joyful extravagance, offering statement pieces that light up the party alongside refined icons of modern elegance.
The brand’s new wedding campaign, ‘Every Promise Matters’, emphasizes the emotional and symbolic significance of this sacred piece of jewellery.
Each collection has been thoughtfully designed for the modern bride who carries her heritage with pride and has long envisioned her perfect wedding look.
Defined by clean lines, thoughtful detailing, and everyday versatility, the range offers a modern interpretation of masculine jewellery.
Lopez was introduced to Zen Diamond in early August 2025 while performing across Europe and Asia on her “Jennifer Lopez Up All Night” tour.
Conceptualised by Lowe Lintas, the campaign film fuses art, heritage, and imagination to present a unique festive narrative.
The Amara Collection. Designed to embody sophistication, grace, and enduring beauty, the new line celebrates luxury that truly shines beyond time.
For Dhody, jewellery represents more than decoration—it is “a personal story, a symbol of heritage, and a piece of living art.
Inspired by the awe and poetry of the natural world—fire, water, flora, and the cosmos—the collection transforms these elements into breathtaking jewellery crafted in gold, diamonds, and Polki.
The collaboration will be showcased through an integrated global campaign, highlighting Samantha’s association with Joyalukkas’ rich design heritage.
In her role, Vaani Kapoor will feature in festive and brand campaigns highlighting minimalist, elegant jewellery designs.
The brand is positioning itself as a sustainable and design-centric choice for modern consumers turning to lab-grown diamonds.
The film highlights the emotions of wedding gifting, positioning Navarambh as the ultimate expression of love and new beginnings.
Each piece is handcrafted to order in 9K, 14K, or 18K gold, with options in yellow, white, or rose gold.
The collection draws inspiration from the serene and symbolic Peepal leaf, designed to shine brightly this festive season.
he new line reflects the company’s commitment to craftsmanship, responsibility, and ethical leadership, redefining modern luxury for today’s conscious consumers.
In the campaign film, Jim Sarbh showcases the versatility of Tyaani’s men’s pieces, styled in a long necklace and cocktail rings from the collection.
The partnership with Taapsee Pannu strengthens this commitment, inspiring a new generation of women who value authenticity and uncompromising excellence.
Her involvement goes far beyond being the face of Indinoor, as she actively contributes to product curation, creative direction, and the overall voice of the brand.
Each piece embodies fluid lines and oceanic elegance, designed to evoke both fantasy and freedom — wearable poetry that pays tribute to femininity, strength, and serenity.
The campaign aims to connect with value-driven, well-informed women, highlighting how sustainability, innovation, and transparency are reshaping luxury choices.
At the heart of this collection is a faceted gold plate, rhodium-finished to enhance light reflection, making a smaller diamond appear significantly larger.
This exclusive collection brings elements from the widely popular FRIENDS sitcom into the fine jewellery sector, coinciding with Friendship Day in India.
Running alongside the exhibition is the highly awaited Solitaire Festival of India (TSFI) 2025, India’s largest solitaire-focused festival.
The collection takes its name from the Sanskrit word for "forest" and draws heavily on motifs from India's natural landscapes, such as peacocks, elephants, and forest flora, interpreted through traditional jewellery-making techniques.
In this new campaign, Kalki Koechlin appears with a bare face, donning a boxing robe paired with Tyaani earrings and layered polki and diamond necklaces.
Inspired by the layered architecture of Lhasa, the collection draws on a landscape known for its form, texture, and colour.
Founded by Valerie Messika in 2005, the brand has become globally known for its bold reinterpretation of diamond jewelry, blending elegance, strength, and contemporary design.
Inspired by the laid-back charm of the season, the new range embraces minimalism, comfort, and everyday elegance, making it the perfect companion for warm-weather style.
A key highlight is the Sculpted Knot Ring, part of DiAi’s signature Knot series.
Shefali Shah leads the campaign in its debut visual, where the narrative is centered around self-expression and resilience.
Comprising 236 meticulously designed pieces, the collection includes 107 necklace and earring sets, pendant and earring sets, and intricately crafted bangles.
This year’s Tirupati edition draws from the city’s temple architecture, the Tirumala Hills, and the imagery associated with Lord Balaji.
Appearing in her third campaign for the brand launching the collection, Ariana Grande undergoes a radiant transformation through dazzling crystal jewelry.
Using gold filigree petals, layered motifs, and hand-carved natural stones like mother-of-pearl and rose quartz, each piece captures the spirit of growth and transformation.
At the heart of this collection, delicate rose-cut diamonds exude a soft, luminous glow akin to aged oil paints, casting a poetic brilliance with every movement.
Featuring dawn-like pearls, paradise-green aquamarines, and reimagined Kundan work, each piece symbolizes warmth, affection, and the nurturing energy of self-worth.
This historic collaboration makes Solitario the first lab-grown diamond brand to associate with the world’s biggest women’s cricket tournament.
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