KL Rahul

The campaign also showcases Crocs’ festive capsule collection, including the Classic Ballet silhouette and Saturday Sandal, paired with embellished Jibbitz charms.

This campaign forms a key part of Mars Petcare’s larger global movement, “Love Them Like Family, Feed Them Like Dogs,” which aims to encourage Indian pet parents to shift from emotional feeding habits to informed, science-backed nutrition.

The collaboration was introduced through a playful, engaging social media campaign that quickly gained traction online.

The brand’s latest global positioning, "Audacity Wanted," celebrates modern masculinity—one defined by individuality, authenticity, and the courage to embrace all aspects of life.