Actor Danish Pandor, who walked at the London showcase, features in the campaign, reflecting the collection's emphasis on individuality and exploration.
The campaign film unfolds at a campsite beneath a starry sky, where Dimri sits outdoors as the song ‘Badan Pe Sitare Lapete Hue’ plays in the background.
Tamannaah and Lakshya bring their individual personalities to the campaign, which connects Sparx's footwear range with everyday fashion and active lifestyles.
Through the campaign, Gresbond aims to raise awareness about the role of adhesives, grouts and surface-care products in achieving effective tile installation.
The launch strengthens Smirnoff's presence in India's growing RTD segment, offering consumers an alternative to conventional beverage choices such as beer.