Designed around themes of freedom, individuality, and exploration, the collection features graphic T-shirts, contemporary silhouettes, and utility-inspired elements.
The collaboration brings together ASICS’ footwear heritage and Finesse’s focus on women’s sneaker culture.
The brand also offers additional variants including Swiss Choco Brownie, Nutty French Vanilla, and Real Alphonso Mango.
The products incorporate Harry Potter-themed graphics, silicone zip pullers, and interchangeable Velcro house badges that allow users to personalise their bags.
The initiative aligns with Ajay's Cafe’s broader focus on fostering shared experiences and meaningful connections.
Available in a Menthol Eucalyptus flavour, Mentos Fresh Action features a transparent candy shell with a blue liquid-filled centre.
The film incorporates parkour-inspired action sequences and humour to portray the snack as a sought-after choice among younger consumers.
The initiative marks the first time a live international women’s cricket tournament will be screened in theatres nationwide.
The product features a filling made with crunchy kadayfi pastry and pistachio crème, layered within Cadbury Dairy Milk Silk chocolate.
The new range will be available exclusively through e-commerce platforms and is aimed at consumers seeking premium display, gaming, and entertainment features.
The release also introduces first-ever trading cards for several characters from upcoming productions.
Woodstock also appears in the design, serving as the tip of the watch's seconds hand.
The production will begin performances on March 30, 2027, before its official opening on April 18, 2027, at the Al Hirschfeld Theatre in New York City.
The new range combines classic Peanuts imagery with interactive and sensory play features aimed at early childhood development.
As part of the launch, actor Sanya Malhotra has been appointed as the brand ambassador for the menstruation and grooming segments.
The latest collection reinterprets traditional Indian silhouettes through contemporary designs, offering a blend of ethnic aesthetics and modern styling.
The campaign was conceptualised by Kulfi Collective, produced by Calk & Cheese, and directed by Achowe.
The series is being produced and hosted by sports media platform RevSportz and will feature creators Rohan Joshi, Sakshi Shivdasani, and Kaashvi Hiranandani.
The company’s in-house creative studio, the campaign film centres on a father who learns that his wife and sleeping baby will be home in six minutes.
The collection is scheduled to debut in the fall season.
The launch of STRIDE also reflects CHK’s broader vision of building footwear products centred on comfort, craftsmanship, and longevity.
As part of the collaboration, Masaba will feature in a campaign showcasing One8 footwear and accessories.
At the core of the collaboration is the use of spent specialty coffee grounds generated through Subko’s daily operations.
The new collection aims to celebrate grace, resilience, and self-expression through a range of intricately crafted designs.
To support the launch, the company has unveiled a new campaign titled "Most Elegant Man in Town", featuring actor Jim Sarbh.
To capitalize on this growing enthusiasm, NIVEA MEN India is rolling out a series of consumer engagement activities in collaboration with leading e-commerce platforms.
The collection aims to bring Pokémon-themed style to pets while appealing to collectors and enthusiasts of the brand.
The new product is currently available for pre-order worldwide through LEGO’s official website and is scheduled to arrive in retail stores on August 1.
The launch comes as demand for spiritual gifting and premium collectibles continues to grow.
Building on that idea, Alan Walker collaborated with Sting Energy and Formula 1 to create a track that incorporates sounds linked to racing.
The new range is made using Ghana Origin Cocoa, a variety known for its aroma and flavour profile.
The company has also appointed Indian cricketer Renuka Singh Thakur as the face of the brand in the country.
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
The limited-period offering includes a range of FIFA Meals that come with a collectible limited-edition mini football.
The campaign will be amplified through brand partnerships, creator-led content, and a digital outreach programme spanning more than 200 websites.
Created in partnership with Hasbro, the games retain the core elements of the original titles while introducing audio-led mechanics, faster-paced gameplay, and enhanced interactivity.
As part of the partnership, viewers will be able to access official match highlights in both short and extended formats in English and Hindi.
Directed by Shoojit Sircar, the campaign film is set in a backstage setting and captures interactions between the three actors as they prepare for an event.
The initiative enables customers to exchange old jewellery and receive a flat Rs 500 voucher for every piece submitted.
The campaign is anchored by a digital film that focuses on the product’s dual-flavour format, featuring a liquid choco-hazelnut centre enclosed within a caramel shell.
Each chair has been designed to reflect the distinct characteristics of the featured characters while incorporating swivel functionality and seating comfort for everyday use.
The launch also builds on the popularity of Beast Games, which became one of the most-watched unscripted shows on Amazon Prime Video during its debut season in 2024.
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
The Pura x Calm Collection features three fragrances inspired by Calm’s content library.
The campaign is built around two creative narratives, Dreaming In Color and A Summer Dream Come True, both set against retro-inspired summer backdrops.
The campaign will be rolled out across digital and social media platforms, with regional adaptations planned for different markets.
The collaboration brings together Zakir Khan’s storytelling-driven comedy and Grameen Kulfi’s positioning around traditional Indian flavours and nostalgia.
Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format.
The pendant features a bat-and-ball motif crafted in 14K gold and set with a Forevermark diamond.
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
Each Mystery Egg contains a character designed in the brand’s signature duck-inspired style.
The launches include the Star Wars Retro Collection: Star Wars: A New Hope Multipack and the Marvel Legends Series Onslaught figure.
The initiative is being rolled out as part of the company’s FIFA World Cup 2026 activation strategy.
The initiative is centred around FIFA Super Soccer, the official FIFA game on Roblox, which will serve as the primary hub for the event.
As part of the partnership, SNITCH has introduced the ‘SNITCH Sabse Aage Zone’, a dedicated front-row experience for attendees.
The launch forms part of VRB Consumer Products’ broader expansion strategy within the beverage segment.
The new team kit has been developed with a focus on performance, comfort, and durability.
The narratives are inspired by observations of consumer behaviour and experiences that commonly unfold in stores and social settings.
The launch reflects the brand's focus on offering traditional jewellery styles in formats designed for contemporary consumers.
The collaboration represents the next phase of PUMA’s football-focused product launches for the upcoming tournament.
The new collection reimagines some of the NFL’s most recognized franchises in a smaller format while retaining Funko’s signature stylized design.
The range features vegan and cruelty-free formulations and includes products developed with fruit and dessert-inspired fragrances.
The collection features a selection of Innisfree’s popular skincare products, redesigned with Toy Story-themed artwork and collectible accessories.
Through the campaign, McDonald’s India (W&S) aims to reinforce its position as a place where people gather, connect, and share everyday experiences.
The company has also added the Pink Pineapple Refresher to its menu, a light pink beverage featuring pineapple, raspberry, and hibiscus flavours.
The launch represents the first phase of a broader partnership between Alex and Ani and the ACOTAR franchise.
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
The new timepiece features a 40 mm stainless steel case and offers water resistance up to 30 ATM.
The brand has also launched Boom Rush, a training shoe aimed at consumers seeking footwear for running and multiple fitness activities.
Drawing inspiration from Laura Ashley’s archives, the collection features a range of floral prints and signature patterns.
The collaboration comes shortly after Moonbug announced that CoComelon will make its theatrical debut next spring.
Named The First and Forever Set, the collection is positioned as a long-lasting alternative to conventional children's dinnerware.
Through the campaign, the brand aims to strengthen its engagement with consumers who view fashion and accessories as extensions of their identity.
The collection also includes The Smurfs Classic T-Shirt, made from cotton jersey fabric and featuring a character graphic with contrast sleeves.
Initially, the HRX fragrance range will be available through digital channels, including Myntra and the brand’s official online store.
The collection includes lightweight apparel, graphic T-shirts, hats, bags, layering pieces, and adventure-themed accessories.
With over 25 years of experience and campaigns active in more than 55 countries, Bonus specialises in promotional marketing and loyalty programmes.
Developed by Warner Bros. Games Boston, the game transports players into the world of Westeros during the Targaryen Civil War.
The five-episode series combines fantasy storytelling with alternate timelines to showcase the smartphone’s features through entertainment-driven content.
The partnership aligns with JW Marriott’s focus on holistic well-being and experiential travel.
Under the agreement, Brandman Retail has been appointed as an authorized re-seller by Skechers India for select marketplace businesses.
The brand’s momo portfolio currently includes four variants: loaded chicken, Korean chicken, cheesy chicken, and chunky prawn.
The initiative began with a training event in Delhi attended by over 200 hairstylists, salon professionals, and salon owners.
The newly launched Horlicks Milkshake is available in three flavours: Classic Malt, Chocolate, and Kesar Badam.
The Resort Summer 2026 collection is currently available across select Gargee Designer’s stores and on the brand’s official website.
The products combine storage functionality with commemorative tournament-inspired designs.
The launch comes as the FAST streaming model gains traction in India alongside growing connected TV adoption and increasing demand for ad-supported viewing experiences.
As part of the campaign, dancer and actress Mukti Mohan and actor Kunal Thakur will feature in promotional content.
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
The collection draws inspiration from the recognizable wardrobe elements worn by Rogers in the show, reinterpreting them through contemporary design.
Monopoly “Star Wars: The Mandalorian and Grogu” is slated for release in June following the current pre-order phase at Walmart.
Customers can exchange gold purchased from any jeweller, including jewellery with purity starting from 9KT.
The launch comes as lifestyle-related health concerns, including diabetes, continue to rise across age groups.
The collaboration comes as gaming increasingly influences youth culture, extending beyond entertainment into fashion, music, and digital identity.
The campaign aligns with the recent expansion of AJIO Rush, the platform’s fast-delivery service offering deliveries within four hours in select markets.
The campaign has been conceptualised by 82.5 Communications and will be rolled out across television, digital platforms, out-of-home advertising, retail, and on-ground activations.
Alongside the jersey launch, the team introduced its new season campaign built around the tagline ‘Bhag Bhag Bhag, Aya Sher’.
Mandhana has joined the campaign to support awareness around menstrual hygiene and promote confidence among girls during their periods.
Audio & Beyond and Funktion-One demonstrated the brand’s loudspeaker technologies through DJ performances, live music, and multiple audio formats.
The new travel wear range features updated versions of the KING tracksuit, jerseys, T-shirts, and shorts.
The OSiS+ range includes products such as Flexwax, Dust It, Mess Up, and Bounty Balm.
Available across baby and kidswear categories, the collaboration includes dresses, matching sets, skirts, tops, swimwear, sleepwear, and accessories.
The new watch is built on Casio’s GA-2100 platform, a model recognised for its octagonal bezel and compact design profile.
Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
Lukson has introduced the collection with introductory pricing as part of its strategy to make premium lab-grown diamond jewellery more accessible to aspirational consumers.
The collaboration brings a new range of character-inspired doughnuts and themed packaging to participating Krispy Kreme stores across the country.
In addition to merchandise, Max Fashion is extending the festival experience beyond retail stores through its Paint & Win initiative.
The company has been expanding its presence across markets and platforms through regional content distribution.
The product is currently available in 1 kg and 5 kg packs across e-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata.
The collection marks Indriya’s continued focus on regional bridal jewellery and heritage-led craftsmanship.
The launch strengthens Villain’s position within India’s value-premium fragrance market, where oud fragrances are witnessing growing consumer interest.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
The brand has positioned the fragrance for evening wear and occasion-based use, including parties, weddings, celebrations, and social gatherings.
The campaign uses everyday situations and humour to showcase consumer experiences and word-of-mouth recommendations.
The collection includes backpacks and travel essentials designed for everyday use, combining utility with visual elements linked to the Harry Potter franchise.
Oakley has also introduced the Kylian Mbappé Signature Series Permian.
the collaboration aims to introduce an entertainment-led element into India’s evolving snacking market.
The collection features two timepieces inspired by central characters from the series, combining storytelling elements with design details aimed at the collector segment.
The Rare Earth Collection features four natural gemstone dials, including Tiger Eye, Malachite, Aventurine, and Lapis Lazuli.
The campaign is set inside a restaurant and follows Lakshya entering a tense scenario involving two men and a waiter.
The campaign film uses stylised visuals and performance-based storytelling to reflect evolving breakfast habits, particularly among younger consumers.
The runway featured garments with draped textures and layered detailing, combining softness with structured tailoring.
In addition to footwear, the campaign highlights a range of apparel designed around classic sportswear influences.
The campaign film has been conceptualised and directed in partnership with Red FM and RED MAX.
The product will initially be available across North, East, and West India in Rs 5 and Rs 10 price packs.
Among the newly launched products are rose gold stud earrings featuring round-cut citrine stones paired with natural diamond accents.
The campaign film focuses on positioning silver jewellery as part of everyday fashion and self-expression rather than limiting it to occasion-based dressing.
The collection has been developed in collaboration with multiple licensing and retail partners and is inspired by the film’s storyline and characters.
The campaign focuses on everyday factors such as menstrual cycles, hormonal fluctuations, bloating, workouts, stress, climate conditions, and weight changes, which can influence comfort, fit, and support throughout the day.
The collaboration will introduce a new apparel collection inspired by the franchise’s first and second generations.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
Funko is also introducing new Spice Girls-themed POP! keychains as part of the wider launch.
The game became available for pre-order on May 20 and is scheduled for full release on July 15.
The film is being produced by Beau Flynn under FlynnPictureCo. along with Ramsey Naito, while Shelby Thomas will oversee the project for FlynnPictureCo.
The newly launched range includes antiperspirant deodorant, body wash, and a 2-in-1 shampoo and conditioner.
The inaugural exhibition, titled “Life from the Corner of My Room,” will run from May 17 to August 31 and features paintings, sculptures, and installations by RYOL.
the campaign highlights products across categories such as healthy chips, millet noodles, trail mixes, and tea-time snacks.
The campaign is aimed at consumers seeking healthier food alternatives that combine nutrition with flavour and convenience.
The move positions Rare Rabbit in India’s growing premium travel accessories market, where consumers are increasingly looking for products that combine design, functionality, and personal style.
The collection follows a made-to-order approach and offers customisation options across colour, fit, and embellishments.
The latest collection from the luxury fashion label explores themes of strength, femininity, and timeless design through a mix of womenswear and menswear pieces.
Through the campaign, the brand positions Show Stopper as a lightweight styling and maintenance product intended for regular use.
As part of the launch campaign, VIRGIO also rolled out a cinematic advertising initiative inspired by The Devil Wears Prada.
The beverage range has been designed to cater to different flavour preferences.
Season 13 of the series launched in March and became the number one kids’ show in 29 countries.
The anniversary campaign will include new doll collections, a podcast series, designer collaborations, licensed merchandise, and music releases.
The Korean Marine Collagen range contains nano-hydrolysed marine collagen peptides designed to support skin elasticity, hydration, and firmness.
The launch campaign also includes a second engagement phase titled ‘Collect & Unlock’.
The Celeste collection focuses on minimalist designs, while Gem Pop introduces colourful semi-precious stones, including amethyst, citrine, and blue topaz.
Disney Consumer Products has partnered with brands including Crocs, Mattel, LEGO, Topps, and Walmart for themed merchandise, collectibles, and promotional activities linked to the film releases.
The activation is expected to reach over 16 lakh commuters daily, helping improve brand visibility and recall during the IPL season.
As part of the campaign, actor Aditya Roy Kapur has been introduced as the face of GIVA’s Men’s Silver collection.
The collection became available across select Pacsun stores and online from May 15.
Crafted in gold-finish titanium, the collection reflects the brand’s focus on precision craftsmanship and premium materials.
The Royal Pop collection is available in multiple colour options, including white, pink, green, orange, yellow, red, light blue, and navy.
U&i has also introduced three new car chargers with different charging capacities.
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
Zuhur marks the label’s second collection following the launch of its debut edit, Lehren.
The latest eyewear collection features updated interpretations of the brand’s Medusa emblem across sunglasses and optical frames.
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
The collection includes 42 curated styles inspired by Hailey Bieber’s summer wardrobe, featuring micro shorts, crop tops, oversized outerwear, and mini dresses.
Starbucks has also introduced the Mango Frappuccino Protein Cold Foam across its India stores as part of the collaboration.
The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
The film concludes with a comic reference to the phrase “raita phail gaya,” followed by the introduction of the Catch Raita Masala Sprinkler.
The campaign introduces the brand’s latest eyewear collection centred around reinterpretations of the signature Burberry Check.
Matches during the tournament are scheduled to be held in London, Manchester, Leeds, Birmingham, Bristol, and Southampton.
The Everett Mandalorian Watch, priced at Rs 24,495, features a 42MM gunmetal stainless steel case and bracelet inspired by the armour of Din Djarin.
the campaign highlights jewellery as a symbol of family heritage, celebrations, and milestones while also targeting younger consumers looking for culturally rooted designs.
The collection also draws inspiration from Siraj’s personal journey from humble beginnings to becoming one of India’s leading fast bowlers.
The store also featured a curated section titled “Mom Would Love This,” showcasing selected fashion styles designed for mothers.
The tour will bring elements from the film to arena venues across multiple international markets.
The new collection draws inspiration from Japanese watchmaking traditions.
The collection, which launched on May 11, includes a range of bags, wallets, suitcases, backpacks, toiletry bags, and a diaper bag.
The collaboration is focused on increasing consumer acquisition, expanding the solitaire category, and strengthening long-term market leadership in Pune, one of India’s key jewellery markets.
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
Kodesia also led scripted content development at Arré, where he focused on original intellectual property creation and OTT partnerships.
The new range is aimed at strengthening its presence in the baby skincare category by focusing on nourishment-led product offerings for infants and young children.
The new collection includes automatic, slim, and multifunction watch variants designed to cater to evolving consumer preferences in the premium analog watch segment.
The collaboration will also extend to Angry Birds 2 through two in-game events.
Charli XCX joins a list of shareholders and collaborators that includes The Weeknd, Casey Neistat, and Swedish House Mafia.
The launch is part of the brand’s strategy to strengthen its presence in India’s luxury watch segment through market-specific collections.
The campaign has been designed around personality-led storytelling instead of conventional influencer-driven promotions.
The collaboration comes amid rising demand for anime content in India, especially among younger audiences and regional language viewers.
The summer range includes lightweight clothing, caps, and footwear created for multiple seasonal settings, including vacations, sports activities, city outings, and social gatherings.
Through the partnership, the companies plan to highlight products designed to improve convenience, speed, and ease of cooking for consumers in India.
The series features AI-generated visuals and includes Naina Parekh as part of the narrative.
Radiant Mesh includes more than 70 designs across categories such as silver chains, bracelets, rings, earrings, pendants, and anklets for women.
The inaugural edition of the program is being held from May 11 to May 14 at Nike’s Philip H. Knight Campus in Beaverton, Oregon.
Over the years, the company has expanded beyond print into digital platforms, animation, audio storytelling, and merchandise as it adapts to changing consumer preferences.
The campaign focuses on positioning Candyman Fruitee Fun Soft Chews as an alternative to traditional hard-boiled confectionery products.
The Spring 2026 collection introduces a new seasonal palette across major TUMI ranges, including the 19 Degree Collection.
Each pair is packaged with Alienware-themed collector accessories, including a white protective sleeve and a microfiber cleaning cloth.
The collection includes juniors’ and girls’ apparel, accessories, backpacks, water bottles, and throw pillows developed in partnership with Bioworld and Mad Engine.
The collection is now available across 40 AZORTE stores in India as well as on the brand’s official website.
The campaign has been launched with digital brand ambassador Natasha Gandhi and will expand across social media through creator collaborations and consumer participation.
The campaign uses humour and nostalgic cultural references to communicate its message while positioning the brand around trust, quality, and transparency.
The fastest reported delivery during the season was completed in 10 minutes and 42 seconds.
The campaign showcases a Mumbai Indians supporter experiencing a cricket-inspired journey onboard a Malaysia Airlines flight alongside the players.
The collaboration will debut at Mumbai Comic Con 2026 scheduled for May 9–10 at the Jio World Convention Centre in Mumbai.
The Glenwalk has expanded across 18 states and union territories in India and has partnered with more than 50 distribution companies.
The service built scale through locally focused originals and ad-supported streaming offerings.
Fabindia has also introduced a curated gifting collection across categories including apparel, accessories, and home and lifestyle products.
The campaign has been developed to connect with Gen Z audiences and younger consumers through story-driven digital content.
The package also contains the TEGO Mat Carry Bag, developed as a durable and structured accessory for carrying fitness mats conveniently.
The campaign includes a series of brand films showcasing Yami as she navigates early motherhood through everyday experiences.
The ‘THE CUT’ capsule collection includes eight styles comprising four sunglasses and four optical frames.
The narrative reflects how younger consumers are increasingly questioning traditional definitions of hustle culture and success.
The launch is being carried out in partnership with Dream Theatre and Kiddies International.
The campaign showcases individual journeys shaped by pivotal decisions and personal reinvention.
The partnership was led by Bisleri, with the tour serving as a key activation within its broader engagement strategy.
The fragrance has been created by perfumer Santosh Shinde and forms part of SKINN’s premium fragrance portfolio.
Globally, Popeyes is known for its Louisiana-style fried chicken, prepared using a 12-hour marination process with Cajun spices.
The product range is positioned around the combination of taste and nutrition, targeting everyday breakfast consumption.
As part of the programme, children and their caregivers spent the day at Imagicaa, engaging with rides, themed attractions, interactive entertainment, and group activities.
The collection is designed to combine technical functionality with refined aesthetics for a more informed customer base.
The campaign highlights Samsung’s Bespoke AI Laundry Combo through a concept that integrates high-fashion visuals with fabric care innovation.
The Enamor Bamboo Cotton range is designed with an emphasis on comfort and functionality.
The campaign film features players such as Ajinkya Rahane, Rinku Singh, and Manish Pandey.
Each piece is positioned around the idea of style as a form of personal identity, combining visual impact with everyday wearability.
All six variants are built on goodr’s OG frame, which is designed for everyday wear while offering performance-oriented features.
The range spans LEGO DUPLO, LEGO 4+, and LEGO 5+ categories, catering to children aged 2 to 5 years and above.
The campaign comprises two short films built around character-led humour and situational comedy.
The collection focuses on combining statement design with sustainability-led production processes.
The product has been positioned as a co-created blend, reflecting a shared focus on continuous improvement and performance.
The campaign reflects Myntra’s focus on improving product discovery and enabling more confident purchase decisions through personalisation, curated selection, and platform scale.
The collection includes several variants, each designed around specific themes and elements from the Harry Potter universe.
Rao is expected to lead Roblox’s India strategy, focusing on expanding its creator ecosystem, strengthening partnerships, and driving user growth.
The collection is designed around the film’s narrative and includes collectible figures, movie-themed playsets, and role-play toys.
The aircraft is expected to operate on routes across India and Asia later this year, supporting the airline’s network expansion plans.
The collection integrates the visual identity of BLACKPINK with Razer’s product design, aligning the group’s signature pink-and-black aesthetic with the company’s gaming-focused hardware.
The collection reinterprets characters from both Despicable Me and the Minions universe, including Bob, Kevin, and Stuart.
The campaign features both actors promoting different variants from the product range.
The digital-first rollout begins with a trailer on Instagram, followed by three short-form episodes.
The toy line extends the brand’s reach by enabling fans to engage with the franchise beyond live events.
The collaboration represents STABILO’s first global IP partnership and reflects its focus on increasing cultural relevance and international visibility.
The first phase of the campaign has been rolled out during the ongoing Indian Premier League, with advertising across Star Sports and JioHotstar.
The Heritage Collection integrates archival elements with modern materials and silhouettes.
The appearance highlights how celebrity styling during promotional tours continues to serve as a key visibility channel for luxury brands.
The campaign combined street activations, outdoor advertising, and digital content to build visibility around the store opening.
The range focuses on graphic-led apparel, including oversized tees, typography-driven designs, and statement pieces inspired by the film’s visual identity.
The product includes features such as hands-free photo and video capture, live streaming, and voice-enabled AI assistance.
The first release under the partnership, titled Topps x McLaren Racing 2025, focuses on the championship legacy of McLaren’s racing teams.
The collection continues the brand’s approach of combining traditional craftsmanship with contemporary footwear design.
The launch aligns with the growing demand for retro-inspired products in the fashion and lifestyle market.
Each garment also includes a #PlantABeej seedball aimed at encouraging children to engage with nature.
The campaign is aimed at young urban riders and highlights themes of speed, agility, and self-expression.
Through the new campaign, JK Maxx Paints aims to position itself as a complete solution provider for home painting needs.
The activation has been developed in partnership with Tira and Sephora.
Healthy 50+ uses patented Invisi-Nutri Blend Technology that does not alter the taste of food.
The range is positioned for both day and evening wear, with options that can be worn individually or layered.
For younger builders, the LEGO BrickHeadz Shrek set is designed for ages 10 and above and includes Shrek, Donkey, and Gingy.
As part of the campaign, the brand is working with cricket personalities and digital creators to share their own first-match stories.
During a recent interaction, Irfan Pathan spoke about the first live match he watched and how that moment influenced his cricket journey.
The new products will be available across e-commerce and quick-commerce platforms nationwide.
The film is built around a fictional storyline centred on a returning figure reclaiming control, set within a stylised abandoned interior.
The “Secret Identity” collection features 12 NHL players displayed on flip lenticular cards, allowing collectors to view players in their team uniforms as well as alternate everyday looks.
The licensing agreement between Hawaiian Tropic and Pacsun was brokered by Brandgenuity, the exclusive licensing agency for Edgewell, which owns the Hawaiian Tropic brand.
The campaign highlights contrasting personalities and styling choices, focusing on hair as a visual element within the film’s world.
Gerua has been developed using AI-led insights for trend forecasting and product design.
The campaign is designed to communicate key specifications, including design, camera, and durability, through storytelling rather than conventional feature demonstrations.
The new 40 g bar is priced at Rs 100 and combines Japanese matcha with a crunchy wafer format.
The fragrance opens with notes of stormy petrichor, rainforest greenery, neroli and blackcurrant.
The product is currently available in select cities through retail outlets and quick commerce platforms.
The storyline focuses on post-match downtime, using humour and music-driven storytelling to show players engaging with entertainment content.
The launch has been supported through a campaign featuring Virat Kohli, Krunal Pandya, and Phil Salt.
The new range is built around a Unique Derma Action Formula featuring AHA and BHA actives such as Lactic Acid, Mandelic Acid, and Salicylic Acid.
The 38-piece collection includes denim, khaki separates, T-shirts, button-up shirts, and fleece products.
In January 2025, Kati Patang Lifestyle had entered the UK market by acquiring a 23 percent stake in CHADKP Holdings Limited.
The launch has been supported through a new visual campaign inspired by the expressive style of 1990s culture.
The products are positioned for long days, active routines, and everyday conditions, while offering a stick-based format in a category largely dominated by sprays and roll-ons in India.
The campaign is set against the backdrop of the Amalfi Coast, known for its lemons, and highlights the lemon and mint positioning of the beverage.
The India T20 captain will wear Skechers cricket footwear and will also feature in marketing campaigns for the company’s performance product range.
The launch comes as padel continues to gain momentum in India, with growing participation and an expanding network of courts across major cities.
The new product combines Sprite’s lemon-lime base with mint and will be introduced as a limited-period offering across select markets.
The newly launched product contains 25g of protein per 100g and is positioned as a clean-label offering with no refined sugar.
The collection includes graphic T-shirts and hoodies in relaxed silhouettes designed for everyday wear.
The new Dolby Cinema auditorium will open to the public on April 24, 2026, at LA Cinema’s property in Thiruverumbur, Trichy.
The campaign includes a digital film featuring Virat Kohli, Rajat Patidar, and Philip Salt, highlighting training, preparation, and recovery routines.
The limited-edition capsule marks the return of the partnership between the two brands and combines Hello Kitty’s familiar visual identity with Anti Social Social Club’s darker streetwear style.
Through this initiative, Zydus Healthcare sought to bring greater attention to the importance of early detection and awareness, placing preventive screening and education at the centre of the programme.
The campaign also highlights the “Only Natural Diamonds” message, supported by the Natural Diamond Council, reinforcing the brand’s positioning around authenticity and natural diamond craftsmanship.
At the centre of the initiative is PEDIGREE Gravy, positioned as a complete everyday meal for dogs.
The campaign builds on the partnership by drawing parallels between the worlds of healthcare and professional sports, positioning both as high-performance environments that demand consistency and accountability.
Robert, known for his work on M.A.D. on M.A.D. and his digital platforms “Art Guy Rob” and “Mad Stuff With Rob,” led the creative direction for the campaign.
Positioned as a Prestige Prêt offering, S&N by Shantnu Nikhil translates the couture label’s design language into contemporary occasionwear.
The campaign features a runway-style film that presents the Excalibur range as statement pieces, highlighting dual-tone Pink and Teal colourways.
The campaign features players including Virat Kohli, Rajat Patidar, and Krunal Pandya.
The film centres on adaptive purification, where the system automatically selects purification modes based on water quality.
The collection comprises 14kt and 9kt gold jewellery set with natural diamonds and coloured stones such as carnelian, opal, and sapphires.
As part of the launch, the brand presented “50 Shades of Slay – The Signature Edit”, a curated showcase positioned as a complete luxury fashion experience.
The campaign also underlines the product’s key offering. Powered by Philips’ OneBlade technology, the device enables users to trim, edge, and shave with a single tool, reducing the need for multiple grooming products.
The film begins like a conventional cricket commercial, with a full production setup and Jaideep Ahlawat in the director’s role.
Launched in 2025, LOVETC has completed its first year with strong growth, reporting a 30 percent month-on-month increase.
The portfolio includes 72 variants across 24 flavours, categorised into fruits, dry fruits, mithai, chocolate, classic, signature, and candy segments.
As part of the agreement, JioHotstar will serve as the exclusive home for HBO Max in the country.
The new lineup includes three variants designed for daily use, combining design upgrades with functional enhancements.
The initiative is designed to extend the brand’s presence beyond traditional entertainment formats into interactive digital engagement.
The new portfolio, launched ahead of the summer season, is available on Instamart across major metro cities.
The campaign has been conceptualised by WPP Open X, led by VML.
The event featured participation from badminton player PV Sindhu, while cricketer Harmanpreet Kaur attended in support.
The campaign focuses on challenges linked to heat, sweat, and hygiene, highlighting the prevalence of persistent skin infections and their impact on everyday life.
The collaboration will focus on product innovation as well as expanding the brand’s presence in women’s sports.
The campaign introduces Bluetyga’s new offering as a breathable, Next Gen SunGard UPF 50+ certified jacket designed to block over 98 percent of harmful UVA and UVB rays.
The campaign places Chopra at the centre, where she speaks directly to the camera, reflecting on her life journey, professional milestones, and creative outlook.
The Crocs x LEGO collection builds on a multi-year global partnership between the two brands, centred on creativity, individuality, and self-expression.
The range includes slogan T-shirts, tops, co-ord sets, and denim styles designed for everyday wear.
Timed alongside the Indian Premier League, the campaign leverages one of India’s largest media consumption periods.
The Kaashika collection draws inspiration from the historic city of Kaashi, now known as Varanasi.
The brand said Panday represents its evolving positioning in India, aligning with younger audiences through a mix of aspirational and accessible appeal.
The film builds around the idea of Rohit Sharma “protecting the garden,” a reference that has gained traction as a fan-favorite internet joke.
The products are lightweight, compact, and designed for portability, with heat- and water-resistant properties across different formats.
The initiative is designed to address a common consumer insight that promises are often made but not consistently delivered.
The collection was made available to Hanna Rewards members on April 7, followed by a wider public release on April 8.
The product is designed to appeal to gamers looking for a futuristic aesthetic, drawing visual cues from Night City, the setting of the game.
The collection is currently available across select retail stores in India as well as on the brand’s official website.
The sets are available for pre-order starting today and will be released globally across LEGO stores on August 1.
As part of the agreement, the brand will feature on the team’s match apparel throughout the tournament.
The partnership brings together elements of sport and style, with Shreyas Iyer representing the brand’s contemporary aesthetic.
The campaign features players from Chennai Super Kings, including MS Dhoni, Ruturaj Gaikwad, and Urvil Patel.
The move reflects P•TAL’s focus on building long-term collaborations that contribute to product innovation and brand storytelling.
The partnership will be supported by an integrated campaign across print and visual media, scheduled to roll out in April.
Panday will feature in the campaign and contribute to content across Limca’s social media platforms, including Instagram.
The association is aimed at enhancing Myntra’s engagement with younger consumers while expanding its reach across metro cities and emerging markets.
The company aims to build stronger engagement through storytelling and contemporary brand communication.
The campaign is open to participants, including creators, agencies, filmmakers, comedians, and individuals with an Instagram presence.
The campaign will be rolled out across digital platforms, social media, and on-ground activations throughout the Indian T20 League 2026.
The long-term partnership reflects ZOFF Foods’ approach to consistent brand building, with a focus on trust, quality, and consumer reliability.
The COMET x NARU sneaker reflects a shared origin and design-led approach, combining elements from both brands.
The showcase at Paris Fashion Week was styled by Art Sparrow, who brought a couture-focused perspective to the presentation of the collection.
The collaboration brings together the brand’s design philosophy and Jurel’s on-field persona.
The initiative comes amid low levels of physical activity and limited gym adoption in India.
he initiative aims to address the challenges faced by modern parents navigating between traditional advice and evolving digital influences.
Mandhana will feature in campaigns promoting the Comfort Range, with the brand continuing to build its positioning around comfort-led hygiene solutions.
The relaunch introduces two lines—Machine and Y2K—blending retro elements with updated design features.
As part of the collaboration, Pluckk introduced an on-ground experience zone at the venue, where players and attendees were offered product sampling.
The Spring Summer 2026 collection will be available across select retail outlets and leading fashion platforms across India.
The partnership with Arora aligns with the company’s focus on fitness-oriented lifestyles and routine-based wellness practices.
The moisturiser is priced at Rs 1,999 and is available on the brand’s official website and on Amazon.
As part of the partnership, the brands have launched two variants, Tender Coconut Naga Chilli and Coffee Fudge Crunch.
The collaboration is part of the brand’s ongoing association with cricket and further strengthens its portfolio of athlete partnerships within the sport.
These games are designed to encourage shared play experiences among friends and family in a living room setting.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
The campaign features Mandira Bedi, Sumedh Mudgalkar, and Diksha Singh.
The campaign is built around the idea that achieving meaningful outcomes requires consistent effort rather than relying on quick solutions.
The launch comes at a time when consumer preferences, especially among younger audiences, are shifting towards relaxed and loose-fitting silhouettes.
s part of the second phase, Vikram Solar has launched a campaign film featuring players Rinku Singh, Rachin Ravindra, and Finn Allen.
The relaunch includes a debut 150-piece collection that blends Y2K-inspired aesthetics with updated design elements.
The association with Parineeti Chopra aligns with the brand’s focus on young urban parents managing work, personal commitments, and childcare.
The ClearMind range is positioned as a premium lens portfolio featuring larger zones of clear vision, enabled by ZEISS NeurOptix technology.
As part of the campaign, Philips has onboarded actor and new mother Yami Gautam Dhar as the brand ambassador for Philips Avent in India.
Titled Curated At Home, the capsule places emphasis on fabric quality and detailing.
The collection is positioned to cater to both everyday and formal occasions, offering flexibility across use cases.
In the game, players follow Bluey and Bingo as they discover their father’s old camera and set out on a family journey.
The first phase includes billboard placements across 16 cities and more than 55 locations, with further digital and film-led extensions planned.
Skechers will continue to supply performance-focused kits for players, while also launching official merchandise designed to strengthen fan engagement beyond match days.
The collaboration will also feature player-led content, fan engagement initiatives, and match-linked campaigns aimed at strengthening brand recall throughout the season.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
Operating without external funding, Ro & Co Beauty has grown through a product-led strategy and direct engagement with consumers.
He will also be part of Lenovo’s global marketing campaign, which is set to launch in May ahead of the FIFA World Cup 2026.
Beyond stadium activations, the brand will launch an Olio Dugout on Sahakar Marg in Jaipur as a fan engagement hub for IPL 2026.
The timepiece incorporates a genuine vintage Maharana Pratap postage stamp into the dial, making each watch distinct.
The campaign focuses on summer skincare needs, positioning the product as a lightweight and fast-absorbing gel suited for hot and humid conditions.
As part of the collaboration, Kuku TV has launched the #DhoniWatchesKukuTV campaign, supported by a brand film built around the line “aap Mahi ko dekhte ho, aur Mahi Kuku TV ko.”
The launch aligns with Care Bears’ 2026 theme, “Colors of Caring,” which highlights the role of colour in expressing emotions, individuality, and care.
The campaign also features limited-edition cricket-themed packaging available on quick commerce platforms.
As part of the renewed collaboration, boAt will continue to focus on enhancing fan engagement throughout the tournament.
The Super Mario collection has been introduced in line with the upcoming release of The Super Mario Galaxy, which is scheduled to hit theatres on April 1.
The collection adapts key elements from the film into a range of design-led and giftable products.
The brand film highlights individuals engaged in a variety of activities, including sports, fitness, and everyday routines.
The strategy reflects a move towards tapping into city-specific fandom and deeper team loyalties across India.
The company is positioning itself as a player in the decorative paints segment with a focus on performance-driven products.
The collectible series will be available in three tiers: Black, Silver, and Gold, with each sticker carrying fixed points.
The collaboration is aimed at strengthening the brand’s reach among cricket audiences across India.
The new range is designed to support detangling and smoothening across different hair types.
CaratLane continues to position itself as an everyday fine jewellery brand, focusing on contemporary designs and accessibility for a wider consumer base.
The timing aligns with the expansion of OTT platforms, short-form video, and streaming services, which continue to drive demand for diverse and culturally rooted music.
In addition to merchandise, the campaign integrates a fan engagement element.
The product range also includes a no-added-sugar electrolyte drink variant designed for hydration-focused use cases.
The campaign then focuses on how the new design aims to address this challenge through functional improvements rather than messaging alone.
The film also showcases popular titles available on the platform, including Black Clover, Blue Lock, and One Piece, as the platform looks to increase engagement among Indian viewers.
From Bollywood icons launching signature perfume lines to global luxury houses teaming up with pop superstars, fragrance collaborations are redefining how brands connect with audiences.
The collection brings together sun-protective swimwear, UPF 50+ clothing, and sleepwear designed for comfort and everyday use.
The product is positioned as a plant-based solution aimed at protecting delicate baby skin during the summer months.
The collection draws inspiration from EDM culture, retro screen visuals, and digital distortion, translating these elements into contemporary jewellery formats.
As part of its association with RCB, Scapia will introduce fan engagement initiatives such as the ‘Scapia Royal Entourage’.
The stake is being acquired by a consortium of investors in an all-cash transaction valued at Rs 166.6 billion (Rs 16,660 crore).
The event saw strong participation across all three days, with KidZania Delhi witnessing high engagement levels from both children and families.
A key innovation in the collection is the integration of golden sequins within the fabric during the weaving process.
The new lineup includes four models — SPARKVOLT JST524, JST530, JST532, and JST534 — aimed at addressing the evolving charging needs of multi-device users.
The brand will continue as the team’s exclusive Water Purifier and Kitchen Appliance Partner.
A key update in the Nazariya range is the addition of a wider toe box, tailored for Indian foot shapes and daily wear, aimed at improving overall comfort.
The FRIENDS-inspired CRAZE collection brings together elements of pop culture and beauty, tapping into the growing demand for nostalgia-led and collectible product experiences.
The release also incorporates a strong Bengaluru connection through its packaging, designed by artist Paul Fernandes, known for his “Bangalore Pictorial” illustrations.
Currently, the Makeup Bouquets are exclusively available on IGP and are being offered across key markets such as Delhi NCR and Mumbai.
As part of the film’s development, King will co-write the screenplay with Tony Award-winning writer Steven Levenson.
The collaboration will also integrate with Oaksmith Style Studio, a platform focused on cricket-led cultural narratives, including player storytelling and fan-centric content.
The rollout of Bullpadel’s apparel through a direct-to-consumer online platform reflects the growing opportunity within India’s emerging padel segment.
The campaign brings both teams together, highlighting a shared identity and the growing alignment between the two sides of the Delhi Capitals.
Titled ‘India Vs Peaceful Sleep’, the campaign draws on recent speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep.
As part of the agreement, the brand’s logo will be placed on the back of CSK players’ helmets.
The move reflects the growing global recognition of Indian fashion labels and their ability to blend cultural storytelling with contemporary aesthetics.
The initiative reflects a growing trend among brands to leverage blockbuster films as high-attention marketing moments rather than relying on continuous advertising spends.
Under the partnership, Ai+ Smartphone will collaborate with the teams’ platforms to engage directly with millions of passionate cricket fans across India.
The fragrances featured in the campaign are now available across online and offline retail platforms in India.
The new collection showcases bold heels, striking silhouettes, and standout handbags, with Shanaya Kapoor moving through the campaign with effortless poise.
The campaign will be primarily digital, featuring Mohanan as she explains collagen’s role in maintaining skin structure and encourages its consistent consumption as part of daily routines.
The series is expected to delve into previously untold adventures of the Hawkins gang during the winter of 1985.
As part of the partnership, the brand will also gain visibility across team kits, in-stadium branding, and digital content during match days throughout the tournament.
The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.”
The narrative draws a parallel with Gen Z—playful on the outside yet strong at the core.
The collection brings together three distinct styles under a cohesive theme.
House of Biryan operates on a tech-enabled model designed to ensure standardisation and consistency across its kitchens.
With GO24, Pexpo also brings in advanced three-layer insulation technology, engineered to retain both hot and cold temperatures for longer durations compared to conventional double-layer bottles.
The partnership begins with a new campaign featuring Bumrah, centred around UNIQLO’s LifeWear philosophy—focused on delivering simple, high-quality, and comfortable everyday clothing.
Additionally, Story TV will acquire the rights to the romantic-thriller series Hello Mini and reimagine it in a vertical microdrama format tailored for mobile viewing.
Positioned as a long-term solution for healthier hair, Hairloom stems from the idea that effective transformation begins beneath the scalp.
Each of these moments is represented visually as a line within the jersey’s design. When combined, these lines form the initials “KKR” through abstract linear artwork.
Jaypee aims to utilise the Punjab Kings platform to enhance its brand visibility among cricket fans across the country.
The initiative features two brand films that revolve around everyday situations where families struggle with rising medicine expenses.
One of the highlights from the collection is the Kandy Avantgarde 2, inspired by the abstract works of Wassily Kandinsky.
The partnership will focus on India’s premium home appliance segment.
The brand first challenged traditional perceptions with the launch of its Gold Mouthwash.
The event is expected to attract a wide mix of music lovers and concertgoers who value live entertainment and community-driven celebrations.
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