The limited-edition design draws on traditional Indian festive motifs, interpreted through Manish Malhotra’s design approach.
A key development at the showcase was the introduction of Manish Malhotra Menswear Luxe Prêt, extending the designer’s aesthetic to contemporary menswear.
At the centre of the new collection is the House’s signature M insignia, which has been transformed into a range of everyday fine jewellery pieces.
The campaign for the collection was executed by digital agency Social Beat, which adopted a phased and visually-led storytelling approach.
This collaboration aims to elevate a traditional pastime by infusing it with Malhotra's signature style, bringing a touch of elegance to every game.
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