Mattel Brings Masters of the Universe to Roblox With New Action RPG
The experience is designed around player choices, with adventures and progression varying according to the decisions made during gameplay.
Mattel and Formula 1 Expand Partnership with Hot Wheels Infinite Rush Launch
The launch will mark the first time official Formula 1 cars are playable in a Hot Wheels gaming title, bringing the entire 2026 Formula 1 grid to players worldwide.
Barbie x Yoon Ahn Doll Debuts with Anime-Inspired Design and Robotic Details
The exclusive release will be available through Mattel Creations’ official website beginning September 4.
Mattel and Xbox Collaborate on Life-Size Buildable Display Model of Original Console
Mattel has also included 12 NanoWorld figures in the set, enabling fans to recreate scenes inspired by the featured games.
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Mattel and Crayola Launch Hot Wheels Coloring Game Mobile App for Kids
The application also incorporates Crayola’s signature digital creative tools, giving users access to features such as markers, paint brushes, metallic finishes, and special visual effects.
Barbie x Reebok Celebrate Angel Reese with New Doll and Basketball Shoes
The Angel Reese Barbie Signature doll will be available from July 24 at Target stores and online through Target, Walmart, Amazon and Mattel Shop.
Mattel Introduces Pop Culture Power Picks Ahead of Comic-Con Merchandise Debut
The new collection brings together popular franchises spanning animation, film, and classic action figures.
Mattel Unveils Barbie Signature Doll Celebrating Miley Cyrus
The Barbie Signature Miley Cyrus Collectible Doll is inspired by the artist's appearance in the "Golden Burning Sun" music video.
Mattel Expands UNO Social Clubs with Global Tour Across 14 Cities
As part of the U.S. tour, UNO Social Clubs will visit Philadelphia, Brooklyn, Miami, Houston, and Los Angeles.
Mattel Launches First Self-Published Mobile Game ‘Skeletor: Until Next Time’
The game places players in the role of Skeletor as he races through Snake Mountain and across Eternia.
Krispy Kreme Unveils ‘Masters of the Universe’ Inspired Doughnut Range
The offering includes three themed doughnuts and a custom dozen box inspired by the heroes and villains of Eternia.
Bridgerton Teams Up with Mattel for Polly Pocket Collectible Set
Inside the compact, collectors will find five mini dolls along with show-inspired accessories.
Mattel Expands Automotive Portfolio with Aston Martin Vantage GT3 Brick Set
Comprising 793 pieces, the set recreates the Aston Martin Vantage GT3 with real metal components, reflecting the aerodynamic styling, wide stance, and motorsport engineering of the original race car.
Mattel Launches Viktor&Rolf x Disney Cinderella Doll Inspired by Haute Couture
a 30-minute documentary special titled “Disney Princess: Create Your World – Mattel and Viktor&Rolf” will premiere on Hulu and ABC Owned Television Stations’ digital platforms beginning March 24, 2026.
Mattel Strengthens South Asia Presence with Dream Theatre Partnership
Dream Theatre will work closely with best-in-class partners across categories to expand Mattel’s licensed merchandise footprint.
UNO x Miu Miu Card Deck Arrives at Select Miu Miu Boutiques Worldwide
The collaboration made its debut at a private launch event hosted at Miu Miu’s recently reopened New Bond Street flagship store in London.
Mattel and F1 Team Up for UNO Elite Formula 1 2025 Edition
The first release includes over 100 unique Formula 1-inspired Elite Action cards in various colors and special edition foil variations, totaling more than 1,000 unique cards.
Netflix Partners with Hasbro and Mattel for “KPop Demon Hunters” Global Toy Line
Mattel will launch products across categories such as dolls, action figures, accessories, collectibles, and playsets, with the line rolling out globally in 2026.
Hasbro and Mattel Unveil Monopoly x Hot Wheels Collectible Launching This Fall
The companies have announced the launch of the Hot Wheels Pass 'N Go 1:64 die-cast collectible, set to debut globally this fall.
Mattel Introduces New Audi Models in Hot Wheels Building Series
Both sets have been crafted with close attention to detail and precise proportions, ensuring that collectors can build highly accurate and customizable replicas.
Mattel X Playmobil Barbie Rolls into Playmobil with Everyday Fun
The upcoming collection is inspired by the "Barbie Dreamhouse Adventures" series and will spotlight Malibu’s laid-back beach lifestyle.
Mattel X Outright Games Unveil New Barbie Horse Trails Video Game
In the game, players step into the shoes of Barbie “Brooklyn” Roberts or Barbie “Malibu” Roberts as they explore the picturesque Canterbury Trails Park with their beloved horse, Lucky.
Mattel x Hasbro Crossover Brings Skeletor and Man-At-Arms Into the Transformers Universe
Crafted within the MOTU Origins collection, the figure is built in a 5.5-inch scale and includes 16 points of articulation.