The collection has been introduced in two separate editions aimed at different consumer segments within the trading card and entertainment collectibles market.
In his new role, Kodesia will focus on expanding Netflix’s original content pipeline, licensing partnerships, content strategy, and broader entertainment ecosystem development in the Indian market.
The collaboration represents STABILO’s first global IP partnership and reflects its focus on increasing cultural relevance and international visibility.
With the show reaching audiences worldwide, the collaboration aimed to send a few fans on journeys of their own, enabled through Goibibo’s travel offerings.
The release is scheduled for the summer of 2026 to align with the World Cup, positioning the title as part of Netflix’s broader push into interactive entertainment.
The streaming platform has partnered with brands across categories including apparel, accessories, toys, home goods, books and food and beverage to build what it describes as the most extensive range of products in the franchise’s history.
The collaboration also extends into a lifestyle crossover with a John Jacobs x Urban Jungle campaign that frames the collection through a premium fashion lens.
The limited-edition store allows fans to browse and purchase Stranger Things merchandise using hand gestures, inspired by the on-screen powers of the show’s protagonist.