Through the launch, OREO is seeking to deepen its connection with consumers through pop culture and fan-driven collaborations.
Indian cricket captain Rohit Sharma leads the campaign, appearing not in his on-field role, but as a fellow fan urging audiences to become part of the movement.
Fans can also join the "Taste Twist" Sweepstakes through the "Taste Twist Digital Experience: Unlock Your Own Taste Twist Cookie."
The range includes a first-of-its-kind yellow Oreo cookie in India, featuring 16 unique Pokémon designs, making it a collector’s delight.
The Most Oreo Oreo features two chocolate-flavored base cakes packed with creme, and for the first time, the creme has real ground Oreo mixed in. ?
This latest innovation further reinstates the brand?s promise to strengthen its play in the premium biscuits category, while deepening the consumer love it enjoys.
The new cookies will be made available at convenience stores in six-packs in January.
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