The campaign is anchored by a digital film that focuses on the product’s dual-flavour format, featuring a liquid choco-hazelnut centre enclosed within a caramel shell.
Melody Ice Cream is inspired by the flavour profile of the original Melody confectionery and combines caramel and chocolate notes in an ice cream format.
As part of the campaign, Parle is also distributing limited-edition physical sticker sheets to select consumers across metro cities.
Parle Products, has joined hands with Warner Bros. Consumer Products to introduce a biscuit range with Warner Bros.? beloved animated characters Tom and Jerry,? For Mumbai-based licensing enterpris...
Parle Products has partnered with Rovio Entertainment and will shortly launch a marketing campaign to promote this association on multiple platforms.As part of this strategy, Angry Birds trading car...
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