PepsiCo India Expands Sting Portfolio with Classic Kick Flavour
The campaign is set inside a restaurant and follows Lakshya entering a tense scenario involving two men and a waiter.
PepsiCo India Expands Snacks Portfolio with Lay’s Mini Stix
The product will initially be available across North, East, and West India in Rs 5 and Rs 10 price packs.
PepsiCo India Launches Sting ‘Sound of Six’ Campaign for Cricket Season 2026 Featuring Yuvraj Singh & Ravi Shastri
Conceptualised to amplify cricket’s high-adrenaline energy, the campaign uses the brand’s distinct sound to differentiate the intensity of each strike.
SHEIN x PepsiCo Collab Brings Iconic Snack Brands to Fashion and Homeware
The collection reinterprets these well-known brands through SHEIN’s creative design approach, targeting millennial and Gen Z consumers.
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Formula 1 and PepsiCo Announce Multi-Year Global Partnership Through 2030
Looking ahead, from the 2026 season onwards, PepsiCo’s beverage and snack products will be made available at all Formula 1 Grands Prix.
Sting X BGMI Delivers a Real World Energy Boost to Virtual Battles
The collaboration goes beyond mobile screens, with Sting® x BGMI co-branded bottles hitting retail stores and e-commerce platforms across India.
Lay's Celebrates Cricket Legend MS Dhoni with Special Collector's Edition
Hosted exclusively at Le Marche, South Point Mall, the event sparked excitement among fans eager to be among the first to own these commemorative packs before their nationwide release.
Pepsico India Partners with Airtel, Unveils Recharge Coupon with Beverage Brand
An Airtel Thanks App discount coupon code will be printed on the reverse side of the labels of PET bottles to provide consumers with access to avail the offer.
Pepsi forays into fashion
Pepsi will mark its foray into the fashion industry through a collaboration with homegrown ready-to-wear label HUEMN, launching at FDCI's upcoming Lotus India Fashion Week SS20.The collection, creat...
PepsiCo ropes in Brand Central for Tropicana
After developing a successful consumer products program for Pepsi, PepsiCo?aims to replicate the success story with its?orange and fruit juice brand Tropicana. The beverage major has?on-boarded?Br...
Cheetos unveils its online platform
Cheetos, a snack brand owned by Frito-Lay, a division of PepsiCo, has unveiled the brand?s first-ever online store.The new, limited time e-co...
Pepsi forays into phone market with Pepsi P1
Pepsi has marked its presence into Smartphone segment of China with launch of the first Pepsi-branded phone - the Pepsi P1 and the P1s.The phone has been launched under a licensing agreement with Shen...