The campaign includes a digital film featuring Virat Kohli, Rajat Patidar, and Philip Salt, highlighting training, preparation, and recovery routines.
The campaign builds on the partnership by drawing parallels between the worlds of healthcare and professional sports, positioning both as high-performance environments that demand consistency and accountability.
The campaign features players including Virat Kohli, Rajat Patidar, and Krunal Pandya.
The film begins like a conventional cricket commercial, with a full production setup and Jaideep Ahlawat in the director’s role.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
The collectible series will be available in three tiers: Black, Silver, and Gold, with each sticker carrying fixed points.
As part of its association with RCB, Scapia will introduce fan engagement initiatives such as the ‘Scapia Royal Entourage’.
The stake is being acquired by a consortium of investors in an all-cash transaction valued at Rs 166.6 billion (Rs 16,660 crore).
PUMA has been RCB’s official kit partner since the inception of the Women’s Premier League and has remained closely aligned with the team’s growth.
The branding will also feature across stadium assets during RCB’s home matches, reinforcing the company’s visibility among cricket fans nationwide.
The announcement follows RCB’s championship victory in the 2025 season and builds on Nothing’s sponsorship of the team in the previous year.
Developed by EiPi Media, the film leverages the presence of RCB Women players to establish parallels between consistency on the field and precision in solar technology.
As the partnership moves into another season, bigbasket is turning the spotlight toward women’s cricket and its rapidly growing influence in India.
The campaign film features RCB players Smriti Mandhana, Richa Ghosh, and Shreyanka Patil interacting with aspiring cricketers during training sessions and coaching drills.
The collaboration brings together two brands united by a shared belief in confidence, individuality, and a modern Indian identity.
Coinciding with the T20 season, boAt has unveiled a new campaign titled ‘Real Se Bhi Clear’, designed to spotlight its Aavante Soundbar range.
To mark the beginning of this exciting journey, bigbasket launched a hyperlocal digital campaign that captures the soul of Bengaluru.
The partnership will feature various co-branded initiatives, exclusive fan engagement events, and in-stadium promotions, ensuring that TownBus snacks become an integral part of the RCB match experience.
Third Wave Coffee’s signature brews will be available at RCB’s home stadium, ensuring that every sip becomes part of the celebration.
Weatherbond 8 stands out as a top-tier exterior paint engineered to endure the harshest weather conditions.
The sports brand already has an ongoing association with RCB skipper Virat Kohli.
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