The products combine storage functionality with commemorative tournament-inspired designs.
Alongside the jersey launch, the team introduced its new season campaign built around the tagline ‘Bhag Bhag Bhag, Aya Sher’.
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
The event featured participation from badminton player PV Sindhu, while cricketer Harmanpreet Kaur attended in support.
As part of the agreement, the brand will feature on the team’s match apparel throughout the tournament.
The campaign features players from Chennai Super Kings, including MS Dhoni, Ruturaj Gaikwad, and Urvil Patel.
As part of the collaboration, Pluckk introduced an on-ground experience zone at the venue, where players and attendees were offered product sampling.
The collaboration is part of the brand’s ongoing association with cricket and further strengthens its portfolio of athlete partnerships within the sport.
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
The collaboration will also feature player-led content, fan engagement initiatives, and match-linked campaigns aimed at strengthening brand recall throughout the season.
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
The collaboration is aimed at strengthening the brand’s reach among cricket audiences across India.
As part of its association with RCB, Scapia will introduce fan engagement initiatives such as the ‘Scapia Royal Entourage’.
The brand will continue as the team’s exclusive Water Purifier and Kitchen Appliance Partner.
The collaboration will also integrate with Oaksmith Style Studio, a platform focused on cricket-led cultural narratives, including player storytelling and fan-centric content.
The campaign brings both teams together, highlighting a shared identity and the growing alignment between the two sides of the Delhi Capitals.
Under the partnership, Ai+ Smartphone will collaborate with the teams’ platforms to engage directly with millions of passionate cricket fans across India.
As part of the partnership, the brand will also gain visibility across team kits, in-stadium branding, and digital content during match days throughout the tournament.
Each of these moments is represented visually as a line within the jersey’s design. When combined, these lines form the initials “KKR” through abstract linear artwork.
Conceptualised to amplify cricket’s high-adrenaline energy, the campaign uses the brand’s distinct sound to differentiate the intensity of each strike.
Season 12 of the ISL commenced on 14th February and is scheduled to conclude on 17th May.
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