The league has also signed an agreement with Sony Sports Network, which will serve as its exclusive television broadcast partner in India.
The collaboration also marks the launch of the ASICS Running Club (ARC) in Kolkata, establishing the platform's first presence in East India.
Designed and manufactured in India, the jersey incorporates contemporary styling along with elements inspired by the country’s cultural heritage.
The Indian Olympic Association welcomed the collaboration, highlighting the importance of nutrition support for athletes competing at an international level.
The campaign is built around the idea that athletes carry the encouragement and belief of millions of supporters with them whenever they compete.
CREX aims to deepen connections between cricket fans and players while supporting the increasing visibility of women’s cricket.
A key highlight of the collection is LEGXI’s limited-edition ‘Hall of Fame’ series, one of the company’s most exclusive offerings.
As part of the initiative, the brand has placed its ‘I AM MOMENTUM’ message and the signature Running Man emblem directly along the race route.
The collectibles have been produced in strictly limited quantities and are designed to celebrate a defining chapter in Argentina’s football history.
The three-match contest will take place at New Delhi’s Arun Jaitley Stadium, with fixtures scheduled for September 13, 15 and 17.
The latest campaign film features former Indian hockey stars Sardar Singh, Rani Rampal, and Ajinder Kaur, bringing together athletes from different eras to celebrate the sport’s enduring legacy and spirit.
The latest deal further strengthens FanCode’s partnership with the Afghanistan Cricket Board (ACB).
The first edition of the Esports Nations Cup is scheduled to commence on November 2, 2026, in Riyadh, Saudi Arabia.
Organised by the Delhi & District Cricket Association (DDCA), the tournament is scheduled to take place from July 31 to September 2.
The development is part of TechnoSport's three-year association with the Satara Hill Half Marathon, covering the 2026, 2027 and 2028 editions.
The collaboration is aimed at supporting India's growing running ecosystem while strengthening the brand's engagement with fitness enthusiasts across the country.
The HSBC Rugby Premier League, launched by GMR Sports in association with Rugby India, expanded its format this year by introducing women's franchises in Hyderabad.
As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.
The tournament will be played as the Spinny Cup, with matches scheduled for June 26 and June 28 at Stormont in Belfast.
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
The campaign will be amplified through brand partnerships, creator-led content, and a digital outreach programme spanning more than 200 websites.
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
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