Titan Smart Partners with Rugby Premier League as Official Timing Partner
As part of the agreement, Titan Smart will have a prominent presence throughout the tournament.
Spinny Secures Title Sponsorship for India-Ireland T20I Series
The tournament will be played as the Spinny Cup, with matches scheduled for June 26 and June 28 at Stormont in Belfast.
Budweiser 0.0 Celebrates 40 Years of FIFA Partnership with Fan Campaign in India
The unveiling event was attended by former Indian football captain Bhaichung Bhutia along with actors Ahan Shetty and Ibrahim Ali Khan.
ZEE5 and Unite8 Sports Roll Out Multi-Platform Campaign for FIFA World Cup 2026
The campaign will be amplified through brand partnerships, creator-led content, and a digital outreach programme spanning more than 200 websites.
Stay on top – Get the daily news from Indian Retailer in your inbox
ZEE5, Unite8 Sports Roll Out India-Wide Campaign Ahead of FIFA World Cup 2026
The campaign will include brand partnerships, collaborations with content creators, and a digital outreach programme covering more than 200 websites.
TechnoSport Becomes Title Sponsor of Jharkhand T20 League 2026
Owned by the Jharkhand State Cricket Association, the Jharkhand T20 League is the state's first official franchise-based T20 competition.
KragBuzz Sports to Supply Team Kits for Shrachi Rarh Tigers in Bengal T20 League
The new team kit has been developed with a focus on performance, comfort, and durability.
Sandisk Brings FIFA World Cup 2026 Licensed Storage Range to Consumers
The products combine storage functionality with commemorative tournament-inspired designs.
MSC Maratha Royals Unveil New Jersey Ahead of T20 Mumbai League Title Defence
Alongside the jersey launch, the team introduced its new season campaign built around the tagline ‘Bhag Bhag Bhag, Aya Sher’.
EaseMyTrip Returns as Title Sponsor for Big Cricket League Season 2
BCL Season 2 will be held from June 3 to June 13, 2026, at the Shaheed Vijay Singh Pathik Sports Complex in Greater Noida.
Campa Energy Becomes Title Sponsor for S8UL EWC 2026 Campaign
S8UL, which is part of the Esports Foundation’s Club Partner Program for the second consecutive year, is competing across 13 esports titles during the current season.
KragBuzz Sports Named Official Clothing Partner for EUT20 Belgium
The partnership will provide KragBuzz Sports an opportunity to strengthen its international visibility in the sports apparel segment.
PUMA and HYROX Expand Fitness Race to Bengaluru with Strong Turnout
The event featured participation from badminton player PV Sindhu, while cricketer Harmanpreet Kaur attended in support.
8PM Packaged Drinking Water Partners Sunrisers Hyderabad for IPL 2026 Season
As part of the agreement, the brand will feature on the team’s match apparel throughout the tournament.
FedEx Launches ‘The Move India Needs’ Campaign Featuring CSK Players
The campaign features players from Chennai Super Kings, including MS Dhoni, Ruturaj Gaikwad, and Urvil Patel.
Pluckk Collaborates with Global Sports for Indian Open 2026 Pickleball Tournament
As part of the collaboration, Pluckk introduced an on-ground experience zone at the venue, where players and attendees were offered product sampling.
CEAT Partners with Yashasvi Jaiswal to Strengthen Cricket Portfolio
The collaboration is part of the brand’s ongoing association with cricket and further strengthens its portfolio of athlete partnerships within the sport.
Lego Launches FIFA World Cup 2026 Campaign Featuring Top Football Stars
The campaign film brings together four of the sport’s most prominent players, creating a concept that merges storytelling with brand marketing.
Livguard Signs Punjab Kings as Exclusive Power Partner for IPL 2026 Season
The collaboration will also feature player-led content, fan engagement initiatives, and match-linked campaigns aimed at strengthening brand recall throughout the season.
bigbasket Renews RCB Partnership for 2026 T20 League
To mark the latest edition of the tie-up, bigbasket has introduced a digital campaign rooted in Bengaluru’s cultural context.
Signify partners Sunrisers Hyderabad to promote EcoLink brand ahead of IPL 2026
The collaboration is aimed at strengthening the brand’s reach among cricket audiences across India.
Scapia Partners with RCB and Gujarat Titans for IPL 2026 Fan Engagement Initiatives
As part of its association with RCB, Scapia will introduce fan engagement initiatives such as the ‘Scapia Royal Entourage’.
Livpure extends partnership with Gujarat Titans for IPL 2026 season
The brand will continue as the team’s exclusive Water Purifier and Kitchen Appliance Partner.